Waiting To Be Signed · interviews on generative art, on-chain
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Interview // APR 2023

Rudxane

Title: Imperfect Perfectionism
Role: Generative artist
Platform: fx(hash)
Duration: 1h 11m
Hosts: Will & Trinity
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#031 · Imperfect Perfectionism
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Will: Hello and welcome, everyone, to another episode of Waiting to Be Signed, a special interview episode. This week we've got Rudxane with us on the show — a bit of a fortuitous booking on our part. We hadn't planned to talk to him yet, but if you listen to our interview on Ken's show recently, I said Rudxane was one of our dream guests for this year. And then all of a sudden, here he is. Very cool to have him. Trinity is here as well. What's going on, everyone?

Rudxane: Finally.

Trinity: This is the interview you've been waiting for?

Rudxane: I've been waiting for the invite, but it's been taking so long. Finally, we're here.

Trinity: You're such a big deal, man. We're a big deal. You have to get all the riffraff interviewers and interviewees out of the way first, right? Ken was your warmup.

Rudxane: We'll see if it helped.

Will: It's almost one year ago that you were on Ken's show.

Rudxane: I have no clue and no sense of time anymore, so I guess you're right — it feels way longer already.

Will: It was back on May 26th or 27th. Super excited to have you here. Enough time has passed since your appearance on Ken's show that there should be a lot more to talk about. You've released more work since then, though maybe not as much as we'd thought — it seemed like you'd slowed down a lot, but we'll get into that. For anyone who doesn't know who you are, Rudxane, give us a little introduction to yourself, your background in art and coding, and what brought you to blockchain, NFTs, and fx(hash).

Rudxane: I'm Rudxane, from Amsterdam. My background is both in coding and in art. I studied photography at the art academy here in the Netherlands, quit halfway through, and went into doing photography professionally — mostly in the music scene, shooting backgrounds, following artists on tours and studio sessions. That was my main focus for the first couple of years. It slowly turned into a job in the negative sense, where it became more about hunting for work than focusing on creative output. That pushed me back into coding. I focused on how to make artists more financially secure so they could focus on their creativity through technology. So ten years ago we started a company that helped artists manage their back office — calendar management, contracting, invoicing, the boring stuff that needs to happen so you can focus on creating. That kept me busy for a while, but I was always interested in doing the creative work myself too.

Rings — Rudxane

I'd always been a bit into blockchain, dabbled with some coins, but never really got into that side of it. I think 2017, with CryptoKitties, was my introduction to NFTs, so that's where I started following it. Around early 2021 is when I really dove in and got excited seeing that more interesting art-related stuff — not just fun images — was happening on the blockchain. Pretty much all my time has gone into it since then. Since January of this year, I actually do it full-time.

Will: So only a full-time artist for the last few months, technically?

Rudxane: Technically. There's nothing else taking my time away now. It already felt like a full-time job, but now I have nothing else to focus on, so I can just focus on trying to make good images.

Trinity: Good images, good PNGs — love to hear it. How has that been so far, without life distracting you?

Rudxane: Really good, a lot of fun. It's been a huge luxury — waking up with no immediate stress about work, just thinking about trying to come up with more interesting stuff, diving deeper into learning, diving deeper into the concepts I'm working on, taking more time to create. I have the luxury of a financial buffer that lets me focus right now. We'll see how it goes once that buffer slims down. Up till now it's only been positive, but it's only been three or four months — still early days, still the happy vibes.

Will: It feels like the whole space is operating on a buffer right now, so it's interesting you made the transition in January — right around when people officially started turning bearish, even though the signals were probably there in 2022. How has watching the market, and the space in general, in this downturn factored into how you feel about going full-time?

Rings — Rudxane

Rudxane: The choice to go full-time actually happened about a year before, because I have my own company, so it took a lot of time to extract myself from it properly — the company still runs fine without me. So it wasn't a decision driven by momentum; it's because I really believe in what we're doing here, and that there's a component of this space that will have longevity and interesting developments over time. I'm not that scared of short-term market cycles. If I'd done this during a hype, that wouldn't have been the right choice. I trust it will work out eventually, and I have enough belief in myself that I can manage whatever happens.

I try to keep financial considerations from influencing my decisions, because looking back at my photography days, the downside was that financialization took over and worked against the creative side. Right now it feels like I want to do this because I have complete creative freedom, and that's the big luxury. It's important to keep that up and not let the financial part be a big influence. We still need to eat, of course — we'll have to see where it goes over time.

Trinity: Eating is definitely financialized, for sure. It's interesting hearing you talk about the financialization of the photography space, because NFTs are inherently financialized objects. How does that play into your decision-making in the NFT space specifically — how much you release, when you release — and how has that changed since becoming a full-time artist?

Rudxane: I've been trying to pace myself with releases the last couple of months. I want to dive deeper into the work itself, go beyond just having a nice visual. I'm focused on releasing when the work is there, not expecting quick sellouts like maybe used to happen. But honestly, I never really chased huge sales periods — my big series were early on, before we had the big mint prices. Things like Bingo were priced around 2 to 10 Tezos. The only pieces I released at higher prices were already lower edition numbers.

Bingo — Rudxane

I don't need that much money to survive — I can do things on the side if needed. I don't want to release with a focus on the financial component, only the artistic one. That said, it all comes from the luxury I currently have. The market's slow right now — I already feel it in sales, in royalties. Less is happening. I don't know what it'll do to me mentally over time if I release something and nothing happens while the clock keeps ticking. For me, it's about diversifying — not depending on one platform or one market. If I make work that resonates with enough people, it should turn into enough money to survive, eat, and do the things that make me happy. That's the choice I started with.

Will: We've talked to other artists who've made this jump, and there are probably listeners thinking, "I've had some success on fx(hash) or on ETH, and I want to go full-time, but I'm not sure if I could." Given that you made this jump, what advice do you have for someone considering it now, the way you were a year ago?

Rudxane: You really need to think about why you want to go full-time. I was already used to the stress of making money without a company backing me — I had my own company, I was freelance before. So that challenge doesn't scare me; it actually excites me. You need to ask yourself if you can handle that stress, because it can be dangerous for your creative mindset. You want the freedom and time to build something you're happy with, without being dependent on a timeline — because otherwise, money runs out.

It's important to ask: do you actually want to make art full-time? Do you believe enough that you can make it work? I don't think it's a good idea to go full-time just because money's doing well right now, there's a big bull market, and people are buying all your art — that's not sustainable for a five or ten year horizon, necessarily. That's an important thing to think about before making the move. It shouldn't be, "I'll do this for half a year and then do something else." It depends on how you see yourself and want to position yourself over time. For me, it's a constant choice to focus on being happy where I spend my time — being creative, making things I like, and seeing other people enjoy them. That's really been the focus.

Trinity: Did you have a big arts background as a kid? You've obviously been in the creative space a long time, but is the "serious art world," as opposed to just the creative space generally, somewhere you feel at home?

Rudxane: I don't come from an artistic family, but my parents raised us going to museums, looking at and thinking about art. My brother is a musician. I've always worked on the creative end of things, so it's already part of my life — and it's what makes me happy. It's the corner of the world where I feel confident, where I understand what's happening. In a lot of other places I don't really get why people get excited about stuff, but with art, in some cases, it really resonates with me. It's always been a big part of my life.

Bingo — Rudxane

Will: Your career on fx(hash) feels like it's been a cornerstone of the platform — you've been around since the start, with iconic early projects like Bingo, and also Glitch and Onda. And you've got multiple grails to your name too — Tych, Disrupt, Unfinished, Giant Steps. Thinking about those projects, and about other artists who've released a lot on the platform, it's hard to pin down what "Rudxane's style" is. Someone like Landlines has a very specific color palette and style — it's always easy to pick out a Landlines project.

Rudxane: Yeah.

Will: But looking at your work, aside from Bingo and Tych where there's an obvious connection, it's difficult to find a through line. So what do you think of as your style or point of view as an artist so far? What defines a Rudxane piece?

Tych — Rudxane

Trinity: And how has that changed over time?

Rudxane: I don't think you can say I have a specific visual style, but most of the ideas, concepts, or thoughts about the work follow a line. I'm always interested in the push for people to create something perfect, but also the humanity, the randomness, that we as humans always bring. There's an edge between those two parts — we're trying to aim for perfection, we have a clear idea, but we're trying to work it out into something. We don't draw a straight line. We don't do anything that's perfect, and that's what makes it perfect. Whenever something is perfect, it feels like design. But when something breaks down a little, it starts to tell a story.

So most of my work revolves around that concept. Tick was a series about how I could make a machine act like a human that would act like a machine, where it sort of doubles itself. Disrupt is about weird gravity pulling thin lines and how that disrupts and breaks things. I think most of my work is trying to find some sort of beauty when things start to break down — trying to find how human randomness creates an imperfect perfectionism you don't get when everything happens exactly like the instructions say. That's a throughline in my work.

Disrupt — Rudxane

But I also try not to create something that's just "a Rudxane piece." I try to create something that really resonates with me, that I'm excited about. If that means a totally different style, then it's a totally different style — I'm not trying to make a specific poster. If you collect all my work and hang the pieces next to each other, they're an evolution of each other, but that's not really the point I'm trying to make.

Trinity: The artist statement, more than anything else, is what connects the pieces rather than any particular visual style. You're striving for something.

Rudxane: We're trying, at least.

Will: You probably don't get much economy of code from that approach. Do you find yourself starting from scratch every project, or do you have strong libraries built up at this point that you can reuse?

Rudxane: I used to do everything from scratch, partly because diving into an idea through coding helps me unpack that idea. Coding is part of the conversation I have with the work — it's an exploration through code. But recently, a lot of my work revolves around doodles. I've been building an internal library where I have all my doodles categorized, with a way of interacting with them to see how far I can break them. So I'm standardizing that part to build a big library of doodles I can play around with. But in most cases, I start from a blank slate, and the concept and the code together bring it to an end state.

Trinity: I think we really saw this blank slate that pulls in doodles come to a head with Hypnagogic, your release on Verse, which was fantastic — actually the first project that brought my attention to Verse. I know a lot of great work was on that platform before, but seeing that made me wonder why it didn't come to fx(hash). When you zoom in on the details, you see these little glyphs, almost like something out of bingo, and that's where you see the imperfection in an almost impressionistic way. From far away it looks like something, and then as you get into the nitty-gritty details, it's completely transformed.

Bingo — Rudxane

Rudxane: Hypnagogic, Garabatos, and Tych, Bingo all align around that same concept of doodles, which is interesting to me because it creates different levels of art within the piece. Hypnagogic, at a distance, works around the idea of a dream state — you're seeing things, but not really seeing them. It's an abstract way of viewing things. For me, it's also about how, at the end of the day, you process everything that happened, but it's all just made up of small interactions, each with their own emotion. Hypnagogic was really about that: when you zoom out, there's a cohesive vibe or moment, but when you zoom in, it's built up of a lot of different things, each with its own emotion or stress or calm — daily life, basically. Those little nuances are interesting in themselves, but zoom out and they fall away into an average picture. That's why doodles are such an interesting thing for me to play with.

Will: I'm super regretful I wasn't following Verse at that time — missed my chance to mint this one.

Trinity: I think it sold out in like the Verse equivalent of one block.

Rudxane: Yeah, it went quite quick.

Will: USDC only, and the floor is quite high now. It's an amazing set of outputs — I was scrolling through them as you were talking and getting almost an AI vibe from them. They remind me of artists who train models, like Thomas Noya, who use AI to make color fields with a similar construction. It's interesting that you hit this aesthetic from a completely different angle — purely code-based — and got this liminal, dreamy result, whereas others get there through an AI model. Just a comment, not really a question — I think it's an awesome project.

Rudxane: Thank you. It was also a really interesting approach because it was the first time I did a curated output. It's still very much long-form, but I tried to keep it minimal — not a lot of variety in terms of palettes, mostly monochrome with slight differences and a couple of colored pieces. For me, it was about working within limitations: the algorithm itself is actually pretty big, capable of a lot of things people have never seen. Creating 10,000 outputs and then curating them, bringing them into a certain direction, was really challenging coming from long-form. So that was fun.

Bingo — Rudxane

Trinity: What was the variety like if you'd released that as a 50-edition long-form piece with the randomness fully built in, versus the curation? I'm curious about the extent of the algorithm.

Will: Or how many editions would you have done if you'd done it as long-form?

Rudxane: In terms of difference in output, it could have been a 300-, 400-, 500-piece series. But it was really important to me that every output tells a story. It's abstract, but I see something in there — sometimes I can relate it directly to an image, sometimes it's just a feeling. Leaving that open to interpretation, the output space could support a much bigger series. But I think it would lose the strength that comes from limiting the outputs. That constraint added a lot to this series.

Will: I want to follow up on something. In prep for this conversation, I re-listened to your Arbitrarily Deterministic episode with Ken, which came out May 27th last year — almost a year ago now. In that episode you mentioned a collab that was either going to be great or really bad, in your words. I don't think that collab ever came out, at least not on fx(hash). Is that still ongoing, or has it gone by the wayside? Can you tell us anything about it — what the issues were, or even who you were working with? It feels like we haven't had a really good collab on fx(hash) in a while, so maybe that's the one we missed out on.

Rudxane: It started around the time fx(hash) introduced collabs, so that's where it originally began, and it's still sort of ongoing, though not actively right now. I still think it has potential to be something really cool, but it needs to work itself out. What I learned from it is that my creative process is quite strict — I make something I'm happy with, tuned out from any criticism or anyone else's opinion, and then it goes out into the world. Working with someone else around a shared creative idea is really hard for me. It's a constant state of "I think I've got something," and then someone else comes in, and even if I like their addition, it breaks my own conceptual thread. So it's hard for me to get into a state of building and creating when I'm constantly readjusting for someone else. It never got to a point where I felt, "I'm happy with this, we should release it."

I still want to keep pushing it, but it's not a daily thing right now. It's hard to find a way to collaborate where the other person can do what they want to do without limiting themselves, and the same for me. It constantly feels like we're trying to combine 50% of his work and 50% of mine, and that doesn't necessarily add up to something with real extra value. I don't want to do a collab just for the sake of doing a collab — I want it to add something to my work and something to theirs. So it's still hard to find a way to make it work, but it's something I keep exploring.

Bingo — Rudxane

Trinity: So you're not going to spill the beans on who this collaboration partner is. Fine, I can respect it. But ever since collaborations became available on the contract, there's been a lot of discourse — at least on this show, and I think in the broader community — about what makes for a really good collaboration. We've seen the whole gamut, from true partnership to, honestly, we both see Takawa as kind of the pinnacle of fx(hash) collaborations so far. Then you have others that are more like, "let's mix this thing I do with that thing you do." Do you think all these approaches are valid? Or is one going to be better in the long run, especially when you're thinking about your portfolio and how it fits into your body of work?

Rudxane: I think they're all valid — everybody has their own interpretation of how a collab should work. But for me, when I work with someone, I don't just want to give them 50% of the canvas to play around with. I want our minds to actually combine into something new. It's important to raise the conceptual output for both artists involved. If one plus one is two, that's not really interesting. It's interesting when it brings more to the table than either of us could do alone. Part of being an artist, for me, is maximizing my own vision and creating something I think is really good, not finding the safe way for the art to work.

If somebody works together with me, it should be even more extreme, pushing things further, instead of playing it safe just to keep something recognizably "my work." If together we just produce a nice visual output that doesn't tell anything new, that's not interesting to me.

Trinity: So you're not going to put doodles on a color field, is what you're saying? I'm disappointed.

Rudxane: If it works, it works. We don't know yet.

Trinity: Uh-oh, it's going to be doodles on a color field, as foretold.

Rings — Rudxane

Rudxane: It could be.

Will: This sounds like something we shouldn't necessarily expect in 2023 — it'll happen on its own timeline.

Rudxane: It could happen within a week — once it clicks, it can happen quite fast, but it could also take ten years and never happen. I honestly don't know. That's the approach I'm taking with it: I don't want to push on deadlines. If it feels right, it's there. If it doesn't feel right, it would never come out.

Trinity: If it comes out, it would be your first project on fx(hash) since September, which at this point is quite a ways back — and Garbados was more for a live event than anything else. So this would be your first non-live-event project in almost a year. Very exciting.

Rudxane: There's other stuff I'm working on for fx(hash) too. I'm still working on the TENDER collab — that's still on the list, and I've actually put quite a bit of work into it. I haven't released much on fx(hash) lately, but I do want to release there. It's still my home ground, but I also want to be respectful to the platform and not just release something because, hey, it's time for another drop. I want to make something I'm really proud of, something that really deserves to be on the platform. There's stuff coming, but once it's right and good enough, I'll release it — I'm not going to push out another project just because it's been half a year.

Trinity: So we'll see three projects come out in the same week.

Rings — Rudxane

Rudxane: Hey, who knows? I don't think in the same week, but—

Will: Let me follow up on that, because this has been a hot topic on the show: the general fragmentation of the space. Not that every artist should only release on fx(hash) — there's a lot of opportunity out there — but you've crossed over into Ethereum with your work on Verse and some foundation projects, and you even put a project on Bitcoin called Ordinal Chains, jumping in with inscription technology that had only been discovered about two months earlier. So, two-part question: what's your feeling as an artist about jumping between chains and platforms — what's the upside for you, and what motivates those decisions? And then let's talk about the Ordinals project specifically. My impression wasn't that you were just hopping on a trend to grab some Bitcoin from easily fooled people — I know there was some drama around that project, so let's get into it.

Rudxane: As an artist, I'm really excited about being able to own digital assets. The idea of verifying ownership, of decentralized ownership, is fascinating to me — historically, nothing has ever been this solid in terms of owning something digitally. That's my main goal: I love digital work, I think it adds a lot of new layers, and blockchain enables that. But I don't want to be tied to a specific chain just because it's "my chain now."

I'm really excited about Tezos because of the community — there's a vibrant art scene and a vibrant group of collectors around it. But I'm also excited about Ethereum, what's happening with collectors there, and the interesting on-chain work happening there too. And of course there's liquidity on each side, so as an artist it's always interesting to ask: how do I fit into these different markets?

The Bitcoin side mostly came from being interested in the technology itself — what happens with blockchains, what happens with digital assets on-chain. Ordinals wasn't really a thing yet; it was mostly me and a couple of friends hacking around, figuring out how to upload a file. It was much flatter than what we do on Ethereum or Tezos — there's way more interactivity with the minted piece on those chains, while on Bitcoin it was just uploading a file, no dynamic component. So for us it became: can we find a way to pull a hash from the inscription after inscribing it, so we could generate art after minting — the same way generative art works on fx(hash) or Art Blocks, where nobody, not even me, knows the output before minting? That wasn't possible on Bitcoin at the time, so my series was about finding a way to get that hash after minting and generate the piece from it. We inscribed ten of them, people got interested in buying, asked if we'd do an auction — and at that point it felt stupid not to.

That doesn't mean I'm completely bullish on Bitcoin or Ordinals. But as an artist, I think it's interesting to look at what the technology can do, even if it doesn't fully make sense yet, rather than immediately dismissing it because "it's proof of work, we have other platforms, let's not look further." This space still needs a lot of growth, change, experimentation, failure — and I want to do my part in that. It's the same reason I was early on fx(hash): I'm interested in the technology, in what we're trying to do even though we're not there yet. We have to keep experimenting and failing. I'm happy to fail first.

Rings — Rudxane

Trinity: Generative art obviously existed long before blockchain, but the way we experience it now is enabled by blockchain technology — the hashes driving the outcomes and randomness inherent to the medium. Is there anything else exciting you, in blockchain or elsewhere in tech, that you think will be untapped ground for artists in the near-to-medium future?

Rudxane: The most frustrating thing for me right now is that a lot of blockchain development is aimed purely at the technical side — faster, more confirmations in shorter periods. It feels like we're tinkering with small things when there's a much bigger conversation to have about decentralized ownership: not being dependent on a platform, being able to own and control everything yourself. There's still so much experimentation needed there. On Tezos, almost no artist has their own contract — everything is built on existing contracts or systems that generate a contract for you. We're still very much part of the platforms in that sense.

Decentralization isn't just a technical hurdle, it's a way of thinking about ownership — what access to the whole world as an artist really means, what it gives you in terms of releasing, controlling, owning your work. Right now a lot of focus goes toward smoothing the process, onboarding new people, selling more art. My excitement is about how we change things, how we go deeper into the whole idea of ownership. I don't think we're there yet. On-chain storage — how do we preserve things for permanent viewing over time — there's a lot to explore there, and I'd like to see more focus put toward that.

Will: Jumping back to Ordinals — I wasn't mad about it personally, but I wasn't a fan of the Ordinals trend in general, especially seeing the mass copy-minting of PFPs over onto Ordinals, people essentially grifting, and then Yuga jumping in with something that felt, at least to me, really low-effort. The whole thing didn't inspire much enthusiasm in me, and I imagine that's part of why you got some hate for your project. Want to talk about the reaction to your release?

Rudxane: I'm not here to soothe anyone — it's okay if people don't get it, or are against it. There are legitimate arguments for why releasing on Bitcoin doesn't make sense right now. But from my perspective, it's just as strange to not play around with it. It's a fine balance. When I post about the Ordinals work, there's way less interaction than when I post about work on a platform I'm bigger on — more likes, more engagement there. Part of that is people being focused on their own bags, which makes sense.

But I think it's okay for people to say there's a lot about Bitcoin that doesn't make sense right now, or that we shouldn't approach it a certain way. At the same time, if nobody engages with it at all, the Bitcoin maxis keep doing their thing, the mining rigs stay exactly as they are. If we push more people — and more focus — toward that area, maybe things change from within. I think it's important to keep poking around rather than just saying "there's something wrong with it, so I won't interact with it at all."

Rings — Rudxane

Trinity: I'm sure at the start of Art Blocks there was a ton of distrust — "what even is this?" — just natural suspicion of anything new. Same with fx(hash): "oh, this is just trying to be Art Blocks, but on Tezos." There's always risk in trying something new on a new platform or chain, but that's exactly what pushes things forward. If fx(hash) hadn't existed, if people hadn't been willing to release art there, the NFT space today would look dramatically different — we'd have a lot fewer full-time artists.

Will: And one less podcast.

Trinity: And one less podcast — the best podcast on the planet wouldn't exist. The Ordinals thing is kind of a punk-rock move, honestly. It reminds me of our interview with Lisa Orth, and how the community and culture around Tezos is so different from other chains. You go where there's culture, where there's experimentation. I think it's part of the responsibility, or the ethos, of the artistic community to go explore and break things — not to conquer, just to push forward.

Rudxane: For me, a big part of the fun is figuring out what kind of technology we actually have here, what the implications could be, where things could move. Once we settle for just releasing new work the same way on the same platform, that doesn't help anybody. We have to keep playing around, keep exploring, keep making mistakes.

Right now there's a lot of potential backlash whenever you try something weird — if it works, everyone thinks it's amazing; if it doesn't, everyone says they knew it was wrong and that we already had a platform for that. You see comments like, "we already have this, why do we need another thing?" That mindset is the death of experimentation and growth for this space — the moment we think we've already arrived.

Trinity: I can see it from both sides. With the rise of Verse and generative art platforms on Solana and other chains, there's a fear -- especially within a bear market -- that fragmentation of the space, as Will was saying earlier, could lead to its overall dissolution. If fx(hash) loses momentum and people aren't interested in releasing or collecting there anymore, and liquidity moves elsewhere, who's going to be successful, if that's even a thing that matters? Attention gets fragmented. I don't necessarily think that's bad, but in a time of high volatility and uncertainty -- with everything getting FUDed left and right in the crypto market -- there's a tension, I guess is the best way to put it.

Rings — Rudxane

Rudxane: The platform shouldn't be the only way of distribution. We have something really beautiful called my wallet address, and everything is tied into there. Whether it's released on fx(hash), OBJKT, Verse, or Foundation, you only need my wallet addresses and you can see all my work. I think that's the idea of the blockchain -- everything is on a single ledger. Maybe we need somebody who focuses on aggregating all that and building a solid, single marketplace around it. The platforms themselves are a good way to distribute new work in novel methods, and that's on them -- to give artists the tools to release. But it's a weird idea to say the platform is a good way to release work while insisting the whole secondary market and all the attention has to stay on that platform, in a small circle. I think it's healthier to widen that circle.

As an artist, I have a responsibility to think about what I'm releasing, when, and where -- with a longer view in mind. If I want to connect with people over a longer timescale, how much am I releasing, where, and why does it make sense to release on a certain platform or chain, versus doing other work elsewhere? I think it's healthy for everyone to be more distributed, rather than dependent on a single party whose changes -- for whatever reason -- end up dictating your fate. A wider portfolio makes sense for an artist.

Will: That makes sense. I still have a lot of fear around the current fragmentation, mostly because I don't want the platforms we love best to become victims of short-term market conditions. Also, in the unlikely event fx(hash) dissolves, we'd have to change the name of the show, which would be really inconvenient.

Trinity: Hey, that's our brand.

Will: On this idea of being strategic about where you release your work -- in our pre-interview chat, you mentioned you're moving into releasing non-NFT art, what we'd call traditional art. Can you speak to that decision? What's it going to look like -- painting, drawing? Still digital? How do you imagine releasing it? And as you move into that space, how will you relate your NFT work to your traditional work, and how do you anticipate talking to people in that world about your NFT projects?

Rudxane: I honestly don't know yet, still trying to figure it out. As an artist, I don't feel like I'm "an NFT artist." The generative side of art really speaks to me, but I don't think I should focus only on code-based or NFT art. I'm already working on more physical work -- I always did painting and drawing, and my background is in photography, so I've worked in different mediums and formats before.

Onda — Rudxane

It's really interesting to explore how I can give physical work a space in the physical world -- through more traditional avenues like galleries, maybe exhibitions at museums. Maybe it's digital work displayed physically, or physical work that finds its way into the digital realm, or existing digital work translated into a physical component, like Tyler Hobbs did with QQL recently. There are a lot of ways for me to explore where my art should live. I don't want to be the guy who only does code-based art on Tezos. That's something to explore in the year ahead -- what can I do physically, and when does it reach a point where I feel it's actually something I want to put into the world? The focus isn't just making more NFT releases the same way we've been doing, but broadening my audience for art in a general sense.

Trinity: How's that been going, looking toward the gallery and museum space? That's something we as a community tend to hope for, since it's legitimizing for everything we're doing -- it's part of what's so cool about Verse, putting the things we talk about and collect into a real-world space where people outside our little corner of the internet can experience it. How have your efforts been in that regard?

Rudxane: I haven't been actively reaching out to traditional art scenes. I have a couple of NFT projects I'm working on that we'll find a way to release physically as well -- doing a show around them. That's my focus right now. It really started with Hypnagogic, which I did with Verse and which was shown physically, and my grid studies work with Proof of People, which also had a physical component. It's exciting to stand in front of your work and talk with people about it, rather than just chatting on Discord. That's genuinely fulfilling, and it's the main reason I want to focus on this.

It starts mainly as NFT-related work with a way of releasing it digitally -- you're looking at videos in the background of a big piece I'm working on that comes from a digital piece, which I'm trying to completely remake physically right now. Once my physical work reaches a point where I think, hey, this could actually be something I want to put my name on and show people, that feels like the next step. But I don't have a concrete relationship with traditional galleries, and I don't think it's my place to walk in and say, "I did really well on NFTs, so give me a shot." My work should either create that possibility or not -- that's where my focus is right now.

Trinity: In our recent experience, and from stories we've heard, uttering the word "NFT" anywhere near a gallery or museum makes them run in the opposite direction.

Will: Trinity, should we get into rapid fire?

Onda — Rudxane

Trinity: There's one question I have first that we didn't quite address: how the heck did you find fx(hash)?

Rudxane: There was a lot of cool stuff coming out on Art Blocks, but the whole curation process -- submitting your work to a group that decides -- felt very much against the idea of why I came into this space. I was excited about collecting on OBJKT with Tezos already, but there was no real generative platform. I did a couple of things where I released work in a fake long-form-ish model on OBJKT, treating the OBJKT ID as a hash. But there was nothing like Art Blocks that solidified the whole process of releasing a long-form project and generating hashes on minting.

So I was working with a friend to build a contract and infrastructure to do that on Tezos, since financially it was way more interesting for me at that point. Tych was originally meant to be released that way. Then randomly I came across a tweet -- someone showing what they were building on Tezos. I think it was Ciphrd, though I don't have the tweet anymore so I can't be sure. That's when I came across fx(hash). I tried to get a project on there and it didn't work out at first, then I understood what was going wrong, and that's when I minted Bingo. I didn't fully know what fx(hash) was yet, but it was clearly something being built at exactly the right moment.

Bingo — Rudxane

Trinity: I love hearing everyone's origin story -- it usually involves seeing a tweet from somebody at some point, and it typically traces back to Ciphrd.

Rudxane: It might have been Sam's tweet, but I think it was Ciphrd's. I remember opening up the RGBs and thinking, "I'm not going to mint a lot of these" -- oops, even though they were free. Not the smartest choice, but I made up for it over time. Mostly it was just excitement about finally having something like Art Blocks without the curation layer and the delay, without having to be so serious about what you release -- way more freedom in terms of when and what to release.

Trinity: Amazing. For the first rapid-fire question: what were some of your first early fx(hash) projects to collect?

Rudxane: In the beginning I was excited when more established names came onto the platform. Garden, Monoliths was huge for me because I was already a big fan of Zancan -- there were two releases from Mapan and Zancan around the same time, and I remember trying to get from one minting page to the other, figuring out when my transaction confirmed before I could push another one through. Contrapuntos was really exciting too. Towers from Andreas -- I'd been a huge fan of his work on Ethereum but always priced out, so it was huge for me when he came onto the platform.

Early on, it was mostly the fun of being able to collect a lot of work and dive in broadly. Looking at my collection now, there's so much I was able to collect back then because everything was around one Tezos, and there was just so much energy and excitement. At that point I mostly chased the big names we knew from Art Blocks coming onto fx(hash). After a while, I came to appreciate people doing their own thing, more focused on a specific niche -- that's what excites me on the platform now. Those first couple of weeks, I don't think I slept. I was just trying to collect all of it.

Trinity: Those first two months were brutal.

Bingo — Rudxane

Will: I remember when Towers came out -- I think you were in #price-discussion, where most people didn't know who Andreas was, myself included, since he was using his pseudonym. You and a couple others were saying, no, this guy is an OG, everyone should be buying this. I did, and unfortunately sold way too early on the way up.

Rudxane: We all did.

Will: This is kind of a rapid-fire, early-work question, but I think one of the things you were really known for early on was your little games — experiments, in your mind, probably. With Bingo, there was actually a bingo game played for holders, where you airdropped pieces from OBJKT to folks who got lucky. Unfortunately, I wasn't one of them. Same with Glitch — you wrote a contract that toggled the minting of that project on and off. It would be open for one block, then closed, but because the fx(hash) front end was so slow, no one ever caught it unless they were watching at the contract level. Eventually you did open it. Do you imagine returning to that more playful experimentation of early Rudxane?

Bingo — Rudxane

Rudxane: Definitely — I'm still doing it. I think that's actually a big component of the whole blockchain: it's interactive, it's dynamic, and we can read the state of current collectors. If you go to my website and go to /game, I built a way where you can provide a seed and it will automatically find a random bingo. I'm still working on the infrastructure for the whole bingo process, because I have more ideas for it over time.

Recently on Ethereum I did a collab with UltraDAO where there was an edition people could mint without knowing who the artist was. A couple of days ago I did a burn for that one, so people can burn it for another piece, which will eventually go into one-of-ones. There's still a lot of components I like to play around with, but I want to be wary of not becoming "the gamification artist" — an entertainer running big raffles every month that becomes a financial thing.

I do like the idea of always having the current state of collectors — how people are interacting with my art, on primary and secondary, how long they hold. Everything is written on the blockchain, available for me to use if it makes sense. There's a lot of fun experimentation to be had, but I want to do it in a way where it's not "when's the next burn, when's the next raffle." Still, definitely fun to do those things.

Onda — Rudxane

Trinity: It's so interesting — we're experiencing these little games, these ways to stay engaged, today. Given the blockchain nature of it all, I'm always curious how these things will be remembered or cared about fifty years from now, in real-world terms — not crypto terms, because that's just next week.

Rudxane: I think it can be really interesting. Traditional artists have no way to get complete insight and statistics on the distribution of their art, and use that feedback loop to do interesting things with it. Right now a lot of the market goes toward the financialization side — how do we increase supply, give it to more people. But there's also the possibility of making your art evolutionary: when someone owns a piece and isn't happy with it anymore, it could change, or open up an avenue for something else — available only to people who've supported or followed my work for a specific period, without being too exclusionary.

Done the right way, I think that's really interesting — a new avenue that wasn't really possible before. Previously it only existed through a gallery that knows its collectors. This way, it's a clean view of it, and playing with that as an artist is really interesting if done right.

Will: Another rapid-fire one we like to ask a lot: what do you like to listen to while you code, and any recommendations for us? I think you answered this a little on Arbitrarily Deterministic, but that's a year-old answer now, so we can get an update.

Rudxane: Still pretty much the same — my Spotify is just a random list. I'm really into German rap right now. I can hardly speak or understand German, but it works for me at this moment. I listen to a lot of music on loop — there are weeks where I just listen to a single song on repeat. But it goes so wide that it makes no sense to call anything out right now.

Will: How about stories from your previous career documenting bands? Any fun anecdotes — or would that get too close to doxxing you if you revealed who you followed?

Onda — Rudxane

Rudxane: I'm not going to dox any specifics, but it was a wild period — a lot of nightlife, standing somewhere at five in the morning not knowing how the hell to get home. Just a lot of fun. Something extremely weird? Not sure — it's mostly been a haze. A lot of fun being around creative people in their euphoria state, after gigs, drinking, throwing away all barriers and having fun. Really fun period, but also one I'm sort of done with — I don't go out or to shows that much anymore. I still love the music scene; my heart lies with music, but mostly it's the creative process and watching people be creative that excites me. Music gives me the same click that art does.

Trinity: Following up on a couple of earlier points — you mentioned you love some of the weird little niches people carve out for themselves on fx(hash). What are some of those niches, and which artists would you call out?

Rudxane: I'm a huge fan of Punevyr — I love his attitude around releasing. It doesn't feel like he's trying to do something smart market-wise, but something that resonates for him, and that makes me happy and excited. There are a couple of artists I always feel some relation to in style — pxlshrd, Whitekross, artists like that I'm always excited about. Huge fan of those.

Honestly, I haven't been diving into projects like I did that first year — things changed a bit. But whenever somebody does something weird, that's something I always enjoy, instead of another release, another release. There's so much art right now that I can't really do the discovery tab anymore. I have to hear other people talk about it, otherwise I don't have time to keep following up, which is a bit sad because I really loved that energy at the beginning. But those are a couple of the artists I still really love.

Will: Whitekross makes a lot of sense for you — another master of the scribble.

Trinity: And Hic et Nunc — shout out, they've definitely cornered that market.

Onda — Rudxane

Rudxane: I do really love their dedication and perseverance, just keep going for it. A lot of people can learn something from that — keep on releasing whatever happens, keep on going. I don't see the style fitting into my portfolio at this moment, though.

Will: I half-joked about interviewing Hic Et Nunc, but it would be interesting to hear who they are, where they're from, what their goal is — is this a kid, or someone actually trying to support themselves somewhere where making six Tez a day is enough to do that? I'd be fascinated to know their story, honestly — though it might be a short interview. Since Trinity's a little occupied, I'll steal her usual question: who would you like us to interview next? Who's on your dream list for a Waiting to Be Signed treatment?

Rudxane: You've already had quite a lot of people. I do like when it's the people around the ecosystem, not just the artists — people supporting it, like Ciphrd, or Charlie from fx(hash), or Ozzy from fx(hash), more on the managing side of the platforms. Maybe people from Tezos — that would be a really interesting interview, hearing their view on the whole ecosystem, how much they depend on NFTs and art at this moment, whether they want to focus on it or change things around. People outside the standard box would be really interesting to hear from.

Will: We're definitely hoping to meet some Tezos people this week at NFT NYC, and we have at least one person we might be talking to in the coming months. It's on our radar too — we need to know what the people running the chain think.

Trinity: I think they love F1. That's what I—

Will: Yeah, I know they love F1 racing, and there's some other weird collab too, but I want to know their view on art for sure. Actually, I want to go back and ask one more quick project question. Another early project I loved a lot was Ringers — sorry, Rings. It was really cheap, like 0.25 Tez. What's stuck out to me about this project especially is how locked-in its form factor is — very little variation outside of color — and yet it works so well as a long-form piece. A lot of projects that try to achieve that can barely get to fifty or a hundred outputs before they become too repetitive, without that spark you need to really carry a long-form project. Rings really stands out as one of the few that succeeded doing that with just color variation. Can you speak to that?

Rings — Rudxane

Rudxane: For me, Rings was an exploration around variety. Long-form art based in code gets us excited, but the big thing in long-form is variety over a series — a single output gets way stronger once a collection has a cohesive story to tell. That story can be wide, or really tightly controlled around a couple of small parameters.

Rings was an exploration of how to create almost no visual variety, using only color to create variety, while still having a cohesive series with minimal input — making everything stand apart. In some cases it worked; in other cases there's maybe too much green in there, which comes down to color theory. That's something I'm actually working on right now — the variety of a collection is the most interesting thing to me.

Looking at bigger projects like Ringers, Fidenza — they excel at nice individual pieces, but those pieces get stronger because of the cohesive total series output. That's something I want to focus more on. Rings was: how can I limit myself to something really simple? It was an experiment — that's also why it was just minted around the time fx(hash) hit its one-year mark, felt like a small celebration.

Rings — Rudxane

For me it was: if I can change everything, I can use parameters to introduce randomness into a huge pool — how do I make that pool really small and still achieve something where none of them are the same? That's still a challenge to me.

Trinity: Where do you think projects like that fit into your overall portfolio moving forward, if you look at your body of work ten years from now?

Rudxane: If you look at my work over a longer period, I think the first year you see experimentation. There are a couple of series that connect to my longer-term work, but there are also pieces that are more about experimenting with what we're actually doing on this medium, what we're trying to do on this platform, and what I'm trying to say as an artist. I don't think everything has to be my final portfolio -- there are sketches in there too. It's more individual work that tells something about the path I've made as an artist and the path this medium has made, but it doesn't have to fit stylistically into all my future work.

I have two series, Rings and Loops, which both use the infinity symbol. The intent there was to work within really strict parameters, have one thing that produces infinity as an output, and see how much variety could exist within that. Mostly, if you look at my work, Onda and Glitch are the biggest outliers -- more pure experimentation. The rest ties together in most senses with my future work and what I'm doing right now.

Rings — Rudxane

Will: That's a good segue into plugs as we wrap up. What can we look forward to from you in the near future, or for the rest of the year? We've talked about the TENDER collab you're working on -- what about fx(hash)? What about the on-chain stuff when that comes in a couple months, hopefully? Are you looking at Art Blocks, your physical work? What can we look forward to collecting from you throughout the rest of the year?

Rudxane: The things that will actually come: the TENDER collab, which should be out this year. My physical work -- I'm working on a big 1.5-meter piece right now that should be out sometime this year. I have a Fold series I've been working on for about six months, and I'm hoping to get that into Art Blocks at some stage once it's ready. I also have, at least loosely planned with no specific date yet, two physical shows where there would be an NFT release paired with a physical location. Those are my four main pillars right now. Beyond that, one-on-one work might pop up, and there's probably a project on fx(hash) in the old sense -- where I've done something fun and just release it. But those four big series are what I'm actually working on every day right now.

Will: Thematically, what's interesting you? Are you still pursuing this humanity-through-imperfection theme, or are new themes emerging in this year's work?

Rudxane: The theme of the perfection of imperfection stays close to me -- it always has. But I also love zooming into a really simple concept and diving as deep as I can. That's a lot of what I'm doing with the Fold series, which basically asks: what can you do if you fold paper, and what can you do if you fold paper in a way that's not physically possible? What can we do digitally around that same concept, keeping it really simple, but pushing it into territory where it suddenly becomes something unrelatable? For me, it's mostly about zooming in -- I want to be way more focused on a small thing and dive deeper into it, trying to find everything I can within that concept. That's my main focus right now.

Will: Great. We could end it there unless you want to ask us any questions, comments, or critiques of the show -- or anything you're curious about regarding us. Or we can just end it if you feel good about it.

Rudxane: I'm always interested in your standpoint. The market's slow right now, and I'd imagine your business model, if you can call it that, needs attention at a low point like this. Do you feel like it's a positive, healthy thing for the space, or do you feel like we're slowly dying out here? How does that relate to you and what you're doing?

Rings — Rudxane

Trinity: I think part of it has less to do with the business model -- that's an important component, obviously, but part of it is also just what's happening that's interesting. When we hit these lulls in the market, we often also hit lulls in people releasing work; there's not as much excitement or fervor in the space. It's important for us as content creators to be genuinely excited about the excitement in the community. So when things feel slow, it feels slow. Right now isn't as bad as when we were down for a month between the fx(hash) beta and the full release, but it's fun when things are exciting.

Will: For the show, donations have definitely ground to a halt -- people aren't minting the articles. We have a token release coming up soon with Thomas Noya that we hope people will be excited to mint, so we're pinning a lot of hopes on that as a signal that people are still excited to support us.

As for the greater space, it feels needed. It's no secret that neither of us is really interested in a lot of the PFP stuff, and I'm happy to see a lot of that go away. There are a lot of bad actors on that side that need to be shaken out of the system to legitimize and rebrand NFTs as a whole. It's toxic right now because of all that, and it's unfortunate that its failure and collapse also affects art -- there's a lot of liquidity that gets pulled out of those places and put into art, and when that liquidity goes to zero, that's money people don't have to spend on art, or on donating to podcasts. So it's challenging, but we're excited to be talking to people like you -- we feel like we're getting bigger guests all the time, and our listenership keeps growing, not shrinking. There's still engagement in the space. There's a lot of reason to be optimistic, as long as you're not paying attention to the money part.

Trinity: And that's the short term. As you said, Will, this is something necessary within the space. What matters is what happens next. Now is a time for introspection, potentially accumulation, and prepping. It's like we're a field with crops, but it's wintertime, and we're recovering for the beautiful harvest that will come next year.

Will: It's a time for building taste too. As sad as it is to see projects we really loved -- or at least strongly liked -- start to depreciate, seeing the market shake out helps you take a more objective, less bag-oriented view of who the artists and art are that we truly believe in for 5, 10, 20 years from now, versus who we bought because we thought there'd be a quick flip and now that window's gone. We're approaching, what, 30,000 projects on fx(hash) alone? 10,000 of those aren't going to be relevant in the future.

Trinity: Only 10,000?

Rings — Rudxane

Rudxane: Yeah.

Trinity: 29,000 of those won't be relevant in the future.

Will: Or even more than that.

Rudxane: Right.

Will: So there's a hard reconciliation between "here are the projects I'm going to collect knowing I might be the only person who likes them" versus "here are the projects general opinion seems to be coalescing around." Tick is definitely one of those, by the way -- I feel like Tick is just going to be a forever timeless project.

Trinity: The only project that will matter, right?

Rings — Rudxane

Will: I'm trying to trade for one more, at least. We'll see.

Trinity: I only have one.

Will: I actually need a black-and-white one, to be honest -- I have two of the more rare palettes, but no nice grayscale one. That's my next acquisition.

Trinity: I was promised a really complex Tick because mine was one of the ones that took like three months. And I didn't get it -- it's a nice one, but I was promised that super rare feature that I think only came out once.

Rudxane: I'll blame it on fx(hash) infrastructure.

Trinity: They've got to get their act together.

Rings — Rudxane

Will: What do you feel, Rudxane? You've probably dabbled in some of the PFP stuff -- what's your take on the shakeout and the market in general? Much needed, or just noise?

Rudxane: I think it's interesting to have this moment. The actual value I see, as we touched on, is in cryptographically owned digital assets. The byproduct of that has been the hyper-financialization of everything -- everything became basically a shitcoin with content. So yes, a lot of it needs to be flushed out. And a lot of it will come back once everything's positive again and everybody's doing the same thing again. But underneath it all, we're slowly building a base where people actually accept digital assets. The assets that hold value over time will be interesting, and I think what's interesting right now will probably have very little relevance later -- though a couple of things might still matter at that stage.

At least it feels like we're slowly moving away from talking about right-click-saving and toward actually understanding that owning digital stuff could make sense. But it's like a ten-year road until it feels truly native, with a lot of bull markets and bear markets in between. Slowly it will become more of a standard, and more understood why this could have big implications or big value over time.

Will: Some giant steps maybe that we still need to take.

Rudxane: Who knows? There are definitely some big steps we still need to take.

Will: I know we're used to everything moving fast, but it's not crazy to think it'll take 30 years for some of this to legitimately make its way into the mainstream art scene and museums. Everyone gets excited when so-and-so donates 30 pieces to LACMA -- "look, the mainstream is embracing NFTs." But is it? Or is it just one guy donating some stuff?

Rings — Rudxane

Rudxane: I think it's mostly pushing, and true value needs a lot of time. Think about the internet -- everybody orders online now, but people used to say you'd never use your credit card online in the '90s, it was too dangerous. Now it's truly part of life. That's not something that could have happened in three years -- it grows slowly. You bought stuff on PayPal when it was early, eBay came around, you started ordering things and sometimes got a brick sent to your house instead. That's how we learn, and that's how people conclude "the internet doesn't work" too early. Serious infrastructure takes time -- it's not just a technical solution, it's a societal one. We need to build consensus and understand why we're doing things this way. It's only healthy for this to take a couple of years, which doesn't mean there's nothing to do in the meantime.

Trinity: It's about understanding the use cases, because changing hearts and minds is one thing. fx(hash) was one of my first real crypto experiences, and the ease of transaction, the lack of friction, is mind-boggling and magical the first time you experience it. The use case with eBay or Amazon -- getting things you need from one place to another without going to the store -- is life-changing. But what are those life-changing experiences going to be for crypto, and how will they be meaningfully different from how people operate today?

Rudxane: I think it takes time to find the right way to do it — not just saying, "Hey, we can put your driver's license on the Tezos blockchain and there we are," but actually asking, do we have the infrastructure to read all that data, to build a profile online? There's so much more to explore, but I'm really excited about the possibilities and the need for it over time. It feels inevitable, as long as it's built out the right way. That's part of why I fail a lot, do stuff, experiment — I hope we keep doing a lot of weird stuff. It really helps find out what we should do, and what we shouldn't.

Will: That sounds like a great place to wrap it up. Thank you so much, Rudxane. Hope you enjoyed being on the show — did it live up to your expectations?

Rudxane: It was way better.

Will: Perfect, that's what we like to hear. It was so great to talk to you. Super excited to get this episode out to everyone, and super excited for everything that's going to come from you this year. Sounds like we need to get some more ETH and some more Tez ready. Thanks again to Rudxane. Thank you, Trinity, as always. Hope everyone enjoyed this episode — we'll be back again soon with another one.

Rings — Rudxane

Rudxane: Thanks. Bye.

Change log

  • Initial transcript — auto-transcribed (AssemblyAI) and readability-edited.