Waiting To Be Signed · interviews on generative art, on-chain
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Interview // APR 2024

Rich Poole & Rick Crane

Title: Uncompromising Collaborations
Role: Generative artist
Platform: fx(hash)
Duration: 1h 8m
Hosts: Will & Trinity
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#063 · Uncompromising Collaborations
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Will: All right, hello and welcome everyone to another episode of Waiting to Be Signed, a very special interview episode, a doubly special interview episode, the rare 2-guest interview. Joining us today, we've got Rick Crane and Rich Poole, and Trinity is here as well. Of course, we are spanning three different time zones with this one. Rich, Rick, Trinity, how's it going? Welcome, welcome.

Rich Poole: Really well, thanks.

Rick Crane: Yeah, good.

Trinity: Honestly, just so glad to have you two here. It's been a while since we've had a dual episode, and I think you've both been collaborating together since Miniscapes came out in beta, right?

Miniscapes — Rich Poole & Rick Crane

Rich Poole: Yeah, way, way back. You guys have talked about us and we've been listening. So now we're on the other side, which is quite fun.

Trinity: In terms of timeframe, that's such a long time on this platform, and I can't wait to hear everything you've been up to. You both have such a long history in the web3 world as well. I'm not calling you old at all, but you have stories to tell.

Will: We're all on the older side of web3, you know.

Trinity: Speak for yourself.

Rich Poole: Ancient at two and a half years.

Will: Rich and Rick, it's great to have you on. As usual, the first question would be to ask you both to introduce yourselves to the audience. Tell us about your backgrounds in art and coding, and how you came to find NFTs as a way to release your work.

Miniscapes — Rich Poole & Rick Crane

Rich Poole: I'll launch in. Hi, I'm Rich. I tend to go by Rich everywhere because I normally got called Richard when I was in trouble — bad memories from my childhood.

Will: Same.

Rich Poole: I got into coding a long time ago. Like many people creating art in this space, I was a software engineer by trade for about 15 years, and I also worked as a product manager. I got into NFTs in what I thought was quite an odd way, though I've heard a few people with a similar story — via plotter art. I was creating that and selling physical pieces locally, dabbled a bit online, but it didn't really translate. People like to actually see the plotter, see the pieces and how they come together.

I got into NFTs via a platform called EthBlockArt, which is still around, although not that popular anymore — it has some ties to fx(hash), a similar kind of method. I got into that purely because a couple of other people I worked with said, "Hey, this is quite cool," and we started dabbling in it just for shits and giggles, and it snowballed from there. That was back in 2021, before the Art Blocks thing really kicked off in earnest.

From there, I've done releases with multiple platforms — GM Studio, some recent work with Verse, which was great fun, lovely guys there, some work with Gen.Art, rest in peace, and several projects on fx(hash). The fx(hash) work has been a mix of solo pieces and some collabs — with Rick, and another with Balsarino. That's how we've gotten to this point. Most people probably know me on fx(hash) predominantly for the work with Rick — that seems to capture people's attention the most.

Trinity: We were thinking back last night as we were recording — I think it was our first interview, or maybe our second — about people getting into this space. I think it was Abstractment?

Miniscapes — Rich Poole & Rick Crane

Rich Poole: Yeah, I met him via Gen.Art because he was submitting work and I was working on the panel there as a volunteer. We got chatting a lot, and I'm actually working with him separately on a collab too. He's awesome, such a lovely guy.

Trinity: Just the community that was built even before Art Blocks took off — there was so much there, so much to do and share.

Rich Poole: Some of that magic is maybe what some of us are hoping to recreate, because those early fx(hash) days were like magic in a bottle — such great vibes. Maybe once this shitcoin era ends, we'll be well poised for it to happen again. I hope so.

Will: And Rick?

Rick Crane: I was a graphic designer previously — my father was a graphic designer too, he's now a fine artist. I moved from that into t-shirt design, did a lot of that, and then transitioned into NFTs. I won quite a few t-shirt competitions a while back, and with the money I thought — I'd heard about this crypto NFT thing — so I put the money into crypto, got my head around that, and it was a logical progression as an artist to move into NFTs.

That was back when Hic Et Nunc was alive. I remember the first time I went on the site and just thought, what is this? I don't get it at all. But slowly you navigate and learn what you need to learn, and that's where I really started out. I loved the Tezos community — so many collaborations, competitions, charity things. Then I progressed into other chains.

Miniscapes — Rich Poole & Rick Crane

I met Rich because somebody copied some of my work and released an fx(hash) project with it, I think. I went into Discord moaning about it — what can I do? Most people were pretty blasé about it and I didn't feel very supported. But then Rich came along and backed me up, and we just started talking, and it went from there. It was a match made in heaven, really — we've worked together for coming on three years. This is our third project, so yeah, excited for this one.

Will: So it was kind of an "if you can't beat them, join them" thing. What exactly were they doing — stealing images you'd put on HEN and making some kind of image composition?

Rick Crane: They'd completely taken the concept and redone it in their own way. For me — I've had to tackle this a lot as a t-shirt designer, there's a lot of copyright issues, it's quite a struggle, honestly. So when it happened in the NFT space, my back went up because I'm used to spending a lot of time dealing with takedowns on sites and things like that. It was just too close for comfort. Rich came and saved me and backed me up, and we've been friends ever since.

Trinity: Silver lining — copy-minters bringing people together.

Will: You need every aspect of the ecosystem. We need even the bad actors sometimes, to create these connections. Let's talk more about your history as collaborators — that's such a funny story for how you two got together. From there, was it just Rich saying, "Hey, that's not cool, why don't you work on a project with me?" And then how did you end up at Miniscapes as your first project?

Miniscapes — Rich Poole & Rick Crane

Rich Poole: That's about it, really. Rick has a piece on his own foundation called Soundscape — that was the one someone had basically borrowed 99% of and then tried to pretend it was their own idea. When I saw that, I thought, that is actually such a cool piece — really clean, simple concept, but done so well. So when I was chatting with Rick, after we got that taken down and they'd admitted, "Yeah, okay, maybe we did copy all of it," I said, look, if you're ever wanting to dabble in this and work on something, I'd love to partner up and see what we can do.

It wasn't long after that — maybe a couple of weeks, a month — that we started bouncing ideas back and forth, and Miniscapes emerged quite quickly from this idea of playing with what's the most we can convey with the least. That was always the underlying tenet of it. It took us longer than we expected, perhaps, because we both have perfection disorder — I'm definitely on the spectrum, as my wife reminds me regularly. When you bring two people together with that kind of OCD, things don't necessarily move fast. But we got on really well from the get-go, had a good laugh about it, never really argued. I think we agree on 89% of the stuff we tend to like or dislike, and on the other 10-20%, it never comes to blows over "I like pink," "No, no, it should be red." We managed to find a good way forward.

We really enjoyed working on that, and almost as soon as we finished it we were saying, right, we should do this again — and Acequia emerged off the back of that. But Miniscapes, I still love it. Every time I see one in the feed or shared on Twitter, it makes me smile. It's probably one of my kid's favorite things — maybe not so much now that she's 13, they're probably not as cool as she thought they were a couple of years ago.

Miniscapes — Rich Poole & Rick Crane

Trinity: I think they're fun and delightful, with a little bit of a retro vibe, but they're just so clean. Across both that and Acequia, there's something about the colors and the proportions and the way everything feels so intentional. From everything you've said about your process, there's a lot of intentionality — it seems like you both truly co-own the entire end-to-end process to make something that's actual perfection rather than just good enough.

Rick Crane: Yeah, I don't like it when there's a pixel out of place, you know? We do work well together. It can be good, it can be bad, because we can go on forever tweaking and refining a project — we have to be hard on ourselves sometimes and say there has to be a limit. But at the same time, when you're collaborating with someone, it's really important to have a good relationship and be able to work together, because if one of you is a bit hasty — "oh, let's just get it out there" — nobody has to compromise when it comes to me and Rich. Surprisingly, we do have a good relationship. We haven't argued at all — though there's still a couple of weeks to go on this one, so there's still time.

Rich Poole: Yeah.

Rick Crane: It's been a gift, really, because he has amazing skills and brilliant patience. When our skills come together, it fits together well, it's ideal. I love collaboration because you can bring different skill sets together and make something different, take your work in a different direction.

Will: What is that like? Rick, you don't code — a lot of your work is graphic design or illustration, and then Rich is looking at that, your aesthetic, trying to implement it in a generative way. Was there ever a temptation to do this as an image-composition type of project, where Rick draws a bunch of component parts and Rich assembles them in an intelligent way? Was that ever part of the discussion?

Rich Poole: I don't think so. I think if you do that, it's just an image comp, and that takes away from the ghost in the machine, which is an awful lot of the fun for me in creating these complex generative art projects. So what we've done, similar to Acequia, is have a lot of stuff that's pre-designed. It's not just, hey, throw it at a flow field and magically make some cubes. If we have a base design, we ask: how can we push this? Can we bring in edges? Can we add extruded or intruded parts? We try to put in enough variety that what you get is still a surprise, even though you can recognize, hey, those trees in Miniscapes are always triangles, who knew?

Miniscapes — Rich Poole & Rick Crane

It's a balancing act, because if we let it roam completely bizarre and free, it wouldn't speak to Rick's design work and his other pieces. Everything we do as a collaboration should sit alongside his existing work and feel part of the same aesthetic, while still having that generative side, which is what people know me for. So there's a lot of back and forth, a lot of stuff that hits the cutting room floor — we threw away well over 100 palettes with Acequia, heaps of cubes. My job is to take what Rick's done and ask, can I make this weirder and stranger? Can I do odd stuff with it? Sometimes Rick will very politely say, "I'm not sure about that," which is code for "back, back." But every now and then we find something and go, actually, yeah, let's explore that some more.

I think we said it in the Miniscapes blog: delight and surprise is probably what we go for, while still keeping a collection that feels coherent and consistent throughout. I think we managed that with both Miniscapes and Acequia. There's a separate question of how diverse a collection can be before it stops being a collection at all — we're always mindful of not wanting really odd little corners where someone gets one and thinks, hey, this should have been the whole collection. So we try to keep that relationship together. What do you think, Rick?

Rick Crane: I'm all about the aesthetic, so for me, I like it to be coherent and recognizable. I think Miniscapes brought something slightly different to fx(hash) when it came out — it was charming and refreshing for a lot of people. Landscapes always speak to people, I think, and I'm a big fan of bringing nature into my work. We can all recognize and relate to the natural world to varying degrees, so I think it touched a lot of people in a simple way.

Miniscapes — Rich Poole & Rick Crane

As for me and Rich — he's literally like a magician in my mind, because I'm not technically minded. Getting into web3 has been a big learning curve for me. I come up with some visual things and he just makes it work, makes it do amazing things. It's a real delight to work with him. It's funny — sometimes I chat with people in the real world and they ask what I do, and I say I'm a sort of digital artist, I work with crypto and art. "Oh really? What's that?" Generally people don't know what generative art is, and you have to try to explain it. But it's really exciting for me, diving into a whole new realm of art through these collaborations. I like to change things up and challenge myself, and that's what this has been.

Trinity: Working in this long-form generative space is obviously incredibly different from the art you've traditionally done. What has it unlocked for you, Rick? What do you find appealing about operating in this way, in terms of that infinite realm of possibility?

Rick Crane: Initially, working with Rich, I found it quite challenging. I'm a bit of a perfectionist — the nature of what I do is minimalist, geometric, everything has to line up and be right, otherwise it looks off. So it was challenging releasing some of that control to the code and the computer, to another form of technology. But I've softened to that and actually started to really enjoy seeing what can unfold from what I might have originally conceived differently. It's a whole other level of creativity and creation that I find fascinating.

Trinity: Especially with both of these — Miniscapes is 400 editions, Acequia is 343, which are not small projects by far. There's a lot of surrender to the algorithm at that point in terms of what can be produced.

Miniscapes — Rich Poole & Rick Crane

Rick Crane: It's always interesting — we spend a long time on these projects, nearly half a year for Acequia, and definitely half a year or more for the one we're working on now. The good thing is we don't really tire of what we're doing. We might have a period where we need to step away and get back to real life, but it's amazing how it evolves, how things can unfold in unexpected ways.

Rich Poole: I think there's a reason we don't see more people doing this kind of representational work — it's crazy time-consuming. Part of why super abstract work is so popular in generative art is that you can spin it up comparatively quickly, and if you know what you're doing, you can get something looking pretty attractive pretty fast. Projects like this involve a whole heap of design work bouncing back and forth before we even start worrying about how to code up the individual elements, how to fit them together, and what rules and traits we put in place so things feel intentional and we get variety that supports a series, not just five one-of-ones.

A lot of the work on Acequia came once we had all these building blocks ready to go — then it was about building rules to make sure we were getting coherent, pleasant outputs often enough. If you've got one or two rogues in a hundred, that's okay, but you don't want just one or two great ones either. I think that's pivoted a bit from early generative art, when people were quite happy to mine for gold — yeah, there might be 400 outputs and 10 of them are crazy great, 50 are pretty good, and don't look at the other 340, you'll be sad. Collectors are demanding more now, and artists more of themselves: if you're going to spend more than $20, you want something to actually be pretty good, and if you're spending $100 or $500 or $1,000, you're entitled to expect the result to be at least broadly in line with what's been marketed to you. We probably take that too seriously — we beat ourselves up over it sometimes — but we want everyone who collects a piece to be happy with it. Even if someone says, "I wanted one in this style, but the one I got is really cool" — fine, hopefully you can trade or sell it for one you want. But we'd never want someone to think, "I've got one I don't like and no one else will like it either." That drives us a lot — we think about how collectors will feel about whichever output they get, and put a lot of thought into that.

Rick Crane: For me, working on a one-of-one before generative art, I could spend forever perfecting that one thing and know I'm 100% happy with it. Trying to be happy with 400 outputs is a different challenge.

Will: For both of you, it sounds like a good chunk of the collaboration comes in that fine-tuning — the mutual agreement of, yes, this hits the mark for both of us, we love these palettes, the compositions are consistent. But from a coding perspective, Rich — I can't think of anything you did before that's more figurative. What were the challenges in coming into this, making these textures and colors feel more illustrative, coming up with these compositions? What did you learn in the process, especially with Acequia?

Rich Poole: From my side, doing plotter art, a lot of that was actually more representational, so it wasn't crazy difficult to pick that up and translate across. The toughest part with Acequia, without question, was the water. That was something we hadn't really considered initially — we knew we wanted to do something in that isometric space, and then I introduced the idea: hey, wouldn't water be cool? At first we thought water would be cool just in a static sense, and then I thought, it'd be way cooler if the water was animated.

Miniscapes — Rich Poole & Rick Crane

Rick Crane: I just want to state, this was definitely Rich's idea.

Rich Poole: Okay, there you go.

Rick Crane: Every time he was pulling his hair out over vector math, I'd remind him it was his idea.

Rich Poole: I'll take the credit and the blame, then — I'll take both. With Acequia, that core that tends to wrap around with the animated water was rough, because you're trying to figure out how water would behave in the real world, then how it would behave in an isometric world, and then how it would actually visually appear — is this still going to feel nice? There's no point having an accurate water engine if it doesn't look nice as it's happening. So we had to make some weird decisions: water is going to move this quick on a flat, this quick vertically, this quick—

Trinity: Is there an isometric Newton out there defining the rules of gravity within an isometric space?

Rich Poole: That'd be maybe me and Rick just going, hey, what feels nice? So when it's going down a diagonal, we're like, okay, well, it would go quicker, but if it goes the same speed as vertical, that's going to feel weird when they're next to each other because one's going to out-accelerate the other. The whole plumbing for Acequia is one of the things I'm most proud of technically, because it looks like it's one continuous flow of water, but actually each of the cubes is just individually aware of its own water state. There's a whole series of plumbed-in cubes underneath where each one's going, hey, how much water do I currently have? Am I filling up? Am I feeding into another cube?

Miniscapes — Rich Poole & Rick Crane

So when we started putting it together, even fairly early on when we had a couple of these water cubes, I'd set up the plumbing and we could start placing them down. I was like, okay, holy crap, this actually looks like it's flowing from top to bottom. That is just what we wanted. Then we put the little lip on the edges so you've got a water glint effect. That water was, without doubt, the toughest part, because Rick came up with some incredible designs, and it could take a day or two on each of them just to break down how this actually had to physically work. Where are all the transitions when the water fills up and hits a lip, so it stops filling up behind, and then it overflows, and then, oh, hold on, it's overflowing but it's going to hit a hard surface, so it needs to transition again.

So that took a long, long time. I basically broke myself. At the point where Acequia went out, my brain almost just went, that's it, we're not coding ever again. We don't want any vectors, we don't want any code, we're done. That was probably the toughest part. In terms of the transition, though, I love that sort of stuff — coding, maths, nerding out on that kind of thing is my happy space anyway, so it wasn't a difficult artistic transition. It's just maybe, if we'd known how much work it was going to be at the beginning, we might have backed off, faced with that sheer wall of what we were going to have to get through. Not to say it wasn't worth it, but looking at that, you go, whoa, that's a lot.

Rick Crane: For Rich, he's great because you give him a challenge and he never says no. He says, well, we'll give it a whirl, I'll try, and usually he works his magic and makes it happen. I think that's the beauty of it — he can just make anything happen or work. It's impressive.

Trinity: You haven't quit and gone back to t-shirt world entirely?

Rick Crane: Me?

Trinity: No.

Miniscapes — Rich Poole & Rick Crane

Rich Poole: We've got him now.

Will: Okay, but what about a generative t-shirt?

Rick Crane: Well, there's an idea. Rich wouldn't say no to that, I don't think.

Rich Poole: No, actually, I was listening to your interview with Snowfro and he kept harking back to how people might not want a generative art project, but they would want a generative cap. And I thought, well, there you go — that's the avenue in. We take the t-shirt, make it generative, let people pick a design online until they get the one they want, and there you go. So it's something I've considered broaching to Rick once this is done — maybe there's someone we can partner up with, because there certainly seem to be a few people in the web3 space trying to shift into that physical side.

Trinity: You can definitely hook an algorithm up to embroidery machines too, to make it a bit more long-form.

Rick Crane: That's what I love about web3. It's always evolving, and sometimes it's a bit tiring because you feel like you're riding a wave and you don't want to fall off the back — you've got to keep riding it. But there's always new things coming about, new crazes, new fads, new techniques, new technology. It keeps you alive from a creative perspective.

Miniscapes — Rich Poole & Rick Crane

Will: If it ever crosses your mind to design something for a beloved podcast — we've been talking about doing merch for two years now. We've never done it. We also don't know how to do it. That's part of the problem. Let's keep going on Acequia, since it's the project that really defined you two as collaborators and took you off fx(hash). It was an fx(hash) project, on Tezos, but it broke through in a big way to the Ethereum community and to art collectors in a broader sense. What was the inspiration for that piece originally? How quickly did it come together after Miniscapes? There's a lot of similar aesthetics, but it's obviously very different — it's in that isometric style, all the cubes. Did that come from a piece of yours originally, Rick, that you then adapted for generative? Let's hear the story.

Rick Crane: That is the story, really. Miniscapes was so much fun and very well received. In hindsight, one of the biggest challenges — despite everything we've talked about with code and perfectionism — is judging the market: getting the price right, getting the supply right. Those are conversations we have time and again while going through a project, and the market changes throughout the course of it too, so you have to keep reassessing.

Miniscapes sold so quickly that we were quite hyped and jumped straight into Acequia. I'd done a vector-based illustration in a kind of Escher style — a lot of people say my work looks like Monument Valley — stairs going in all directions, doors, just a flat piece. I was going to collaborate with an animator to make something of it, but that collaboration didn't happen, so I put it forward to Rich, and it sprang from there.

Miniscapes — Rich Poole & Rick Crane

Trinity: Was this a style you'd been working in before? Looking through what you have on Threadless, which is super cool, it also throws me right back to high school. Is that isometric style part of your signature in some respects?

Rick Crane: Interestingly, no. Vectors, geometric design, colorful things — yes. But that piece was actually my first attempt at isometric design, and I really enjoyed it because it satisfies the geometric side of me. It accelerated quickly into Acequia, and that's become something I'm known for. It was phenomenal watching it unfold, because I'd been immersed in the Tezos community — I'd done a few pieces on Ethereum, but to see so many big names jump over, it just exploded. Very exciting to see.

Rich Poole: I remember, even in the early stages, saying to Rick, we've got something really good here, and you could tell he was like, what do you know? Honestly, if we could do this concept justice, I thought people were really going to go for it, because it straddled that charm plus a visually striking concept. But we didn't expect quite the reaction it got. We were wary going in — we'd put Miniscapes out and gotten the pricing wrong. I remember talking about it like it was the worst Dutch auction ever, because it just went at the top tier — we'd completely messed it up. So we were like, oh no, the pressure's on, because the WTBS guys are going to slag us off if we get the Acequia pricing wrong too.

Miniscapes — Rich Poole & Rick Crane

We really wanted to keep to this cube-number thing — I don't know why we latched onto it, but we thought it was funny — which is why you've got 343, and the pricing dropped in cubes. I think we actually got that fairly accurate for the primary, but then the secondary took off, so we were like, have we done it right, have we misjudged it? But it was a fantastic reaction.

Will: I think the unfortunate answer is you got it right precisely because it took off — that's what you want at a certain point. That's how you establish yourselves, individually or as a duo, as artists people should be minting, for better or worse. Probably for worse, in the sense that you'd rather everyone just paid the maximum price all the time, but especially back then, given how the market was, a project needed flippability. If you priced it too close to the top, you'd get annihilated. So in retrospect it did well — though I do remember, Rich, you trying to calculate the hourly rate.

Rich Poole: It's still not a profitable project, honestly, because we put so much into it. But I don't have any regret — I think it's a crazy cool project, and we really did that idea justice. At the time, I remember thinking we must have done something right, because I had people who'd never collected on Tezos before DMing me asking how to set up a Tezos wallet, how to collect this. We didn't have that for Miniscapes. So we'd done something that resonated with people, which is fantastic.

Miniscapes — Rich Poole & Rick Crane

Will: Do you know how it broke out? Was it through BlockTalk, or how did that project proliferate out of Tezos?

Rick Crane: There were certain names, certain people who got in there, and then, you know how it works — people start sharing, people start shouting about things, people who are inspiring and whose judgment others respect, and it snowballed. I think it really injected a lot into fx(hash) at the time, which was exciting to see. One of the challenges for us this year is that, unintentionally, we set the bar so high for ourselves that it was hard to come up with a third concept. We did a lot of back and forth trying to find something strong, because Acequia was so well received — it's hard to follow that.

Trinity: Maybe that's a good opportunity to swap to talking about this third collaboration you have coming up — unless, Will, there's anything else you want to cover on Acequia.

Will: No, I was going to transition too, so why don't you take it away?

Trinity: Obviously your first two drops have been on fx(hash). Acequia — when did that come out? Oh my gosh, a long time ago. November 2022.

Rich Poole: A lifetime ago.

Miniscapes — Rich Poole & Rick Crane

Trinity: Almost a year and a half. A lifetime ago. I'd love to hear what you can tell us about IsoMetro — what this collaboration has been like, when you got started, what you can share. I don't think there have been many WIPs that I've seen, but I also might live under a rock.

Will: No, we just got the secret ones.

Rick Crane: We have been really top secret about this one. We haven't shared much. We're going to start sharing more soon — not sure when this episode goes out, but we're wanting to get it to a state where, not quite perfect, but nearly there. We're doing a lot of fine-tuning at the moment. Rich can tell you more about the whole process.

Rich Poole: When we started, we took a few months off after Acequia because I needed to repair my brain. But it wasn't long before we were like, hey, this has been awesome fun — we should do another project at some point. We wanted to wait until something came along that we actually wanted to do, rather than forcing a third thing. So we started bouncing ideas around in February last year. A couple of them we got a month or so into and they just didn't feel strong enough. That was tough — we'd done the design partway, done the coding, and then had to put it down. Twice.

Then we had a sort of come-to-Jesus talk: what are we actually trying to make, and what is it about these projects we're dropping that isn't working? I think we always kept looking up at the mountain and seeing Acequia, and going, okay, that's still what we're trying to recreate — that level of accomplishment, taking an idea and crafting it properly. From that came the thought: what if we took the Acequia premise — these country vistas in a cube — and flipped it into a city instead? That's where IsoMetro started. At that point we just called it "Urban Acequia," because we hadn't gotten as far as catchy names. Rick started designing individual cubes and ideas, and it grew from there.

We've been working on it about 8 months now — the first couple kind of on-and-off, then pretty hard out since. I'm really pleased with how it's taken shape. It's getting its own identity while still feeling part of that family. We wanted it so that if you collected Acequia, you'd want to look at this too — there are similarities, but it's not the same project. If you squint, you shouldn't be able to tell them apart. So it's about getting that balance: thematically they feel like family members, without being twin sisters.

Miniscapes — Rich Poole & Rick Crane

Will: How did you link up with 8NAP? It's technically a platform, right? They haven't released anything yet, so you'll be the first to release a project with them.

Rich Poole: No pressure. No pressure at all.

Will: It sounded like you originated this project before working with Jared and that team — or maybe it was simultaneous. Can you tell that story?

Rick Crane: We knew we wanted to do something on Ethereum — that was always our intention for our third collaboration — but we didn't know where we'd drop it. It wasn't long before Jared contacted us, and we were tentative for a while because we wanted to be really comfortable with the project. It was a slow burner to begin with, and then it escalated into something we're really happy with.

Jared's such a nice guy in the space — really open-minded, he listens. He was very much about creating a platform that's artist-centric, putting the needs of the artist first, so we were excited to be first on a new platform. He's approachable and helpful, and we discussed every element of the drop with him — he's always interested in our feelings and opinions on it. That's been really good, because a lot of the time you don't have a relationship with the platform. As much as there's a big community around certain platforms, it's almost impossible to communicate with the people behind them. So it's been a nice relationship to have, where they're part of the process too.

Will: I know Jared and the Collector's Corner guys are big champions of Acequia, so it makes sense you'd find each other. But had that not been the case, would you have considered Art Blocks or Verse, or just YOLO'd fx(hash) again? What do you think you'd have done?

Miniscapes — Rich Poole & Rick Crane

Rich Poole: Honestly, I'm not sure. The market right now — Art Blocks is on hiatus for several months and has made it clear that from the Art Blocks platform itself, they'll do really curated releases, maybe 3, 4, 5 a year. We'll all wait to find out the exact cadence. I'm intrigued to see how the studio side goes, but my understanding is the same as yours — that'll be existing artists only. Is it a free-for-all where if you've done work before you can throw it in? Then it becomes hard to shout above the rest of the stuff going out. Or is it largely by invitation? I know from chatting to Jamie that they have a lot going on trying to work with galleries too, so that's probably part of their focus. I think they already have the best part of the year planned out.

It's tough if you're asking where to go. There's also GM Studio — I've done work there before — but their parent DAO is diversifying into Ordinals. So it's tough at the moment. fx(hash) is in a tricky spot — we've probably all discussed, either in the fx(hash) community or on Tender, the challenges there and what we'd love to see. But right now it's hard to make a case for releasing work there when it's alongside work you don't necessarily want to be sat next to.

So honestly, I think we'd probably have just carried on developing it, sat and waited, and said we'll be patient, we'll wait for the right opportunity. Jared — I'd chatted with him for quite a long time, because, as you mentioned, he was one of the first big collectors in the space who got really into Acequia. We did a deep dive into Acequia together, which was awesome fun — we'd never had the chance to do that before. What strikes me is that he's a really authentic guy. He wants people who'll come and collect art for a longer period of time — not just an hour, a day, a week. He knows a lot of the people you'd want owning your work. From my side and Rick's side, that's a definite win — he can chat to those people and say, "This is what Rick and Rich are thinking, does this sound sensible? What do you think of what they're doing?"

Most artists are trying to figure out how to make work that's still relevant, that people still want to and can collect years from now, not just months from now. Does the space need another platform? I don't know, there are plenty already. But Jared's intention is that releases will be spread out, pretty slow. He's got great plans for the artist side — helping with things like how you run yourself as an artist, your own brand, marketing, coaching, a lot more wraparound rather than "we love your project, we're going to shill it to the nines, it's out, thanks, bye." For a lot of us, that's how a lot of these platforms feel — a conveyor belt of art rather than something more like that gallery-artist relationship,

Rick Crane: Yeah.

Rich Poole: where a gallery invests in you as an artist and vice versa. I think that's the relationship he's trying to put forward — something mutual that lives beyond the drop. How that pans out, who knows. For me and Rick, it feels like a good time to try that and see if it takes wing. Being the genesis project is fun, and intimidating, but if it does well as a platform, that's a great opportunity —

Miniscapes — Rich Poole & Rick Crane

Will: Yeah.

Rich Poole: and a win for us as well.

Trinity: You're the squiggle of 8NAP.

Rich Poole: There you go. Who wouldn't want to be that?

Will: 10,000 editions for you.

Trinity: I love what you're talking about — that supported, supportive environment. There's a sort of community support through things like BlockTalk or the fx(hash) Discord, but probably less so at the platform level directly. Is that partnership model something either of you experienced releasing work previously, on-chain or off?

Miniscapes — Rich Poole & Rick Crane

Rich Poole: Not really.

Rick Crane: Personally, I haven't. That's why it's refreshing. It's all well and good when the market's alive and you can just drop something and know it'll be gobbled up, everybody's excited, things are moving fast. But with the market grinding slower like it is now, it's important to get more value in that way. That was a pull for me — a lot of the time there just isn't much relationship between the artist and the platform.

Rich Poole: Sometimes platforms let the community pick up that slack and go, "Hey, we're giving you support through the community" — well, that's the community supporting us, not the platform. Working with Verse throughout the drop, they were great at providing feedback and discussing even how we'd display the art, which pieces I was keen to show. I think they did that well. Once the drop was out, though, they were so busy — it was "this has been great, awesome," sent a little Christmas present through, but they've got other stuff to get into to keep themselves going.

Rick Crane: Yeah.

Rich Poole: So that deeper connection between platforms and artists is something that's missing a little. Maybe that's what Art Blocks is going for with the curated focus — trying to get people who come back, rather than doing one Art Blocks drop, getting curated, and then going off to do Tonic, Bright Moments, wherever else.

Rick Crane: I like what Verse do because they try to bridge the physical more — art prints becoming a relevant part of some of their drops. I like that, merging the real world and the digital. I did something exciting recently called phygital, where I had an NFT connected to a t-shirt — a little chip inside the shirt you zap with your phone and it links to the NFT you own. It's fun to explore merging those different realms, rather than it being some kind of underworld thing.

Miniscapes — Rich Poole & Rick Crane

Will: Let's talk about the aesthetics of IsoMetro. The images haven't gone out to the public yet, but you were kind enough to share a couple of WIPs with us so we had our bearings before the drop. And let's plug that this is coming out on April 23rd on the 8NAP platform — you don't need to be a member to mint it, there'll be pieces available for non-members too, so don't feel like you're out of the running if you haven't joined that platform.

Looking at the WIPs, my first question is: are there going to be cars? I see little roads in there — I can see the roots in Acequia, but now instead of rivers or water, we have roads. Is there going to be a little guy driving down the street? What are some of the things you've built into this, and how do you think it's evolved beyond Acequia? You've been working on it for six-plus months, so there's got to be a lot of detail and a lot of ways you've changed it. Can you talk about that?

Rick Crane: It's funny, because in some ways it's like Acequia — a world without living beings. People often ask what sort of people live in those little houses with those little lights. The animation aspect is huge, as we've touched on with the water. We did joke about having little cars, but that suddenly opens it up into something completely different and a lot more complicated, with vehicles and people and so on.

What I like about it is that it's representational, but also slightly abstract and weird. I like working in that realm where your brain acknowledges and recognizes something representational, but it also messes with your mind a bit. So it's got a similar vibe to Acequia. I don't know what Rich thinks on that point.

Rich Poole: We did toy with the car idea, and then thought — if water going around a corner was already weird, how's a car going to look? Only a couple of days ago we designed a little hot dog stand, and then realized it looked a bit like a bus cut in half, and people were going to think we tried to do a bus and it fell apart. So we toyed with it, but I think the reason we didn't go with it is that one of the strongest points of Acequia was the statics — what you can print. You can't print a moving piece. Maybe that tech will come, but when people share their pieces, they're predominantly sharing statics. So we wanted something that looks great both printed and shared.

If we had cars moving around the whole time, how do we decide where they'd stop? Does it start to look twee? We've tried to always stick to the charming side of twee, without tipping into novelty or gimmick — I think that's a consistent thread in our work. And if you're trying to appeal to people who actually want to print these things and display them — we changed the aspect ratio so these would be a square format, partly as a nod to Miniscapes, partly as a nod to fx(hash), since all the early fx(hash) work was square, but also with the intention that people could display grids of them, 2x2, 3x3, if they want to collect a bunch. So we needed them to keep an abstract quality, so you can pair different scales and palettes together and have them still feel coherent.

Miniscapes — Rich Poole & Rick Crane

I suppose the nearest analogy: if you took Archetypes and started putting little people in it, all of a sudden it stops being something you'd necessarily hang in your dining room or sitting area. We were mindful of wanting it to still have artistic appeal, not just a "hey, that's adorable."

Rick Crane: Also, a lot of my work uses quite thick line weight, which makes things tricky — drawing representational things on an isometric grid is genuinely challenging, and when you're after detail with fairly fat lines, it's tricky. So it's been an interesting challenge. We've had so many ideas, and then you start implementing them, sketching them out, coding them up, and think, "oh no, that doesn't actually work." There are a lot of limitations with isometric and the particular style we work in.

Trinity: Other than the hot dog cart and the people, were there other deviations you tried and moved away from — things you thought could work but didn't?

Rick Crane: We talked about waterways, aqueducts, and then felt that leaned a bit too close to Acequia. The challenging thing about isometric grids is you can't go too high or too wide with any component — whatever width you go, you then have to go the same depth, that's just how the grid works. So it gets tricky fast, and you quickly hit a wall with what you can achieve. We've had lots of ideas.

Rich Poole: Lots of weird ideas. At one point we thought about adding animation via lifts going up and down in buildings.

Rick Crane: Clouds going past.

Miniscapes — Rich Poole & Rick Crane

Rich Poole: Yeah, clouds drifting along. And each time, the question was: is this just going to feel like a gimmick? The animation in Acequia felt so natural you almost couldn't imagine it without it. In this project, it would've felt like we were just putting it in for the sake of it — and that's not true to the approach we've both taken with these collaborations, which is: if it doesn't serve a purpose, we bend it. What was left, hopefully, is a fairly immaculate design. And there are plenty of funny stories on the cutting-room floor — not necessarily ones we kept in, but good for giggle value.

Trinity: Thinking about the infinite space that can exist, especially with something more geometric and isometric — can you share anything about how many pieces this will be, why that number, and how many you think the space can support? It's always an interesting part of any project — it speaks to the breadth.

Rick Crane: That's another challenge for artists. I'm in a lot of chats with different artists — we all support one another, learn from one another, help each other out — and it's a common refrain: I don't know how to price this, I don't know how many there should be. What we do is send out loads of outputs, look through them, and see where we need to create limitations on the number of editions. We're going similar to Acequia and Miniscapes. Obviously the market, and how well things are received, has an impact on how you plan it.

Miniscapes — Rich Poole & Rick Crane

Interestingly, this project has moved faster in some respects. We spent so long choosing, naming, rejecting, and refining palettes for Acequia — we learned from that, so this time it was more fluid and things worked. The challenge with isometric is you've got three sides that repeat, so very quickly colors can clash, or you shift one color in one direction and it starts to look like a different palette entirely.

Rich Poole: There are a lot of challenges that go unnoticed without a conversation like this. One thing we try to be mindful of is what the algorithm and the collection can actually support, while also encouraging people to collect a couple so they can pair them up nicely — say, a close scale and a far scale that create a zoom-in effect next to each other. We're also mindful that this is the first project on a new platform — you don't want it to feel exclusive, like you've built a walled garden with the very first release. There's a pass for the platform, so a hundred people will be able to mint with no contention, and we don't want everyone else who's collected our stuff to feel like there's only 20 left for them, good luck.

We wanted to make sure it's accessible price-wise, and that supply gives, for the most part, anybody who wants one a good chance to get one. That feels important, particularly in this market, where the adage has always been: buy what you want to own, with no expectation of reselling. Easier said than done — we've all bought something thinking it was going to be a great move, and it hasn't been. We're trying to avoid creating an environment with official FOMO, like "there's such limited supply you'd be crazy not to get one, you can flip it." We'd rather people just love the project, love what we're about, and want to collect one on that basis.

That said, the upcoming Verse release has something like 4,000 pieces. I'm really intrigued to see how that goes. That feels like a lot, but in PFP land, you're barely warming up at 4,000.

Will: That one's a bit of a different beast. We actually have an interview with Jamie coming out — talked to him yesterday, touched on that. I wasn't familiar with that artist, but Jamie said, "oh yeah, this guy sells work for a lot."

Rich Poole: Yeah, I've seen a couple of his works — really cool stuff. I think it's something we're all still feeling out. Maybe one of the best things to come out of this bear market is that it's making people think harder: either you buy with your heart — do I love this and just want to own it? And hey, if someone offers you $20 grand for something you paid $20 for, you go, "I love it, but I also love $20 grand, and I can buy a whole heap of other art with that, so that's cool." Or you buy with your head. Where you get stuck is the middle — "I kind of like this, and other people say it'll do well" — that's where you can come unstuck, because you end up with something you don't love, and if it doesn't rocket in price, you're just looking at it with regret. If you have the confidence to say "I really think this is going to do well, I'm going to buy it and move it on quick," that can work.

Miniscapes — Rich Poole & Rick Crane

But otherwise, buying art you love feels more sustainable. Otherwise we're just getting people to join the pump and the pyramid, and at some point that needs to flatten out.

Rick Crane: I think Rich touched on something — for me, I have collectors from very different backgrounds, different types of people and collectors. So it's nice to always be able to offer something obtainable to a broader audience, rather than it just being a grail thing. Like I said, it's always a challenge judging all the unknowns — you try to control and plan everything, but there are so many variables.

What's exciting, and ties back to what I said earlier about relinquishing control, is that when you release something, everyone has different personal taste, and you're often surprised by what the general feeling is and what takes off — what people really want to collect. In year two of Acequia, it was the CMYK palettes — we didn't necessarily know that was going to be the case. So I'm excited to see what people get excited about with this next drop, and what they're really thirsty to pick up.

Will: Trinity, I know you've got somewhere to be soon.

Trinity: Before we wrap up—it's always interesting to talk about the market, which you've touched on already, in terms of needing to change release structures when you're working on something over six months. Things change fast, especially in crypto. And Rick, you've also been working in the Web2 sphere for a long time. So how do you think about markets overall? How do you know when to pivot and take advantage of something that's hot, like Solana blowing up, or a move to Base Chain? How do you manage that as artists trying to make a living?

Rick Crane: I'm a little tentative—I watch and observe and see what's happening. I often feel like I'm too late to things, but then I'm pleasantly surprised there's still an appetite. Off the back of Acequia, I did an open edition on Manifold with a kind of roadmap—burn and redeem. That was a craze at the time, and I really enjoyed it. I love the mechanics of it—not "gamification," since some people don't like that word, but the different ways you can deliver something.

Miniscapes — Rich Poole & Rick Crane

So I'm always a bit tentative. I don't jump onto every wagon, but if something catches my eye and seems exciting or fun, I'll give it a go. I was quite loyal to the Tezos chain for a long time, like a lot of people are, then started dipping my toes into other things. There used to be a lot more tribalism about chains, and that's loosening up now—people just do what they want. I like that. Fewer boundaries, more ways to be creative and express yourself.

Will: Rich, you didn't seem thrilled about Bitcoin earlier in the episode. Have either of you looked at Ordinals? I imagine there are technical challenges with file size that might rule out your collabs, but what do you think about that trend?

Rich Poole: I try to do the right thing as best I can in all regards. If I went down the Ordinals route and dragged Rick along with me, it would purely be a financial play—I can't see a technical upside for our work, and I can't really see an artistic upside at the moment either. Whenever I've tried to dive into it, a lot of the Bitcoin stuff feels impressively hacked together, but still kind of hacky. There's a lot of "on-chain" work where, when you actually look into it, only a reduced version is on-chain and the rest lives off-chain.

There's clearly a lot of money to be made, and I wouldn't say Bitcoin degens aren't allowed to have their moment—ETH had that moment in late 2021 and 2022, and it went crazy, and we've had it on fx(hash) too. I have zero objection to it in principle. But when I look at it for myself, what I'd want is a platform doing something different enough that jumping to Ordinals actually makes sense—not just jumping because people are throwing money around. Right now it doesn't feel true to us. We've released on ETH before, so that's not a crazy leap. I don't love the centralization side of Solana—that doesn't float my boat. But if people are releasing there, that's valid too.

The state of the Tezos market—you guys have discussed it, we've all seen the charts—isn't great at the moment. So anyone who's released predominantly on Tezos is probably looking around for alternatives. I hope that pivots and comes back, but I don't see it happening in the short term. For most people, it's probably wait and see.

Will: You mentioned Acequia may have brought a lot of new collectors over to fx(hash). Maybe what we need is another one.

Miniscapes — Rich Poole & Rick Crane

Rich Poole: We considered it—we go back and forth. But as we've put more and more work in, it feels like too much of a gamble. Nothing has come out recently that we're keen to be put alongside, and that's something we have to consider: to what extent are we doing a platform a favor rather than the other way around.

Trinity: They do ETH now, they do Base now—you don't have to stick with Tez.

Rich Poole: They do. I've made my concerns about fx(hash) fairly well known, to the team directly too, and they've said that's all valid, they're working on it. But I think 2.0 was sadly a bit of a swing and a miss—there was a lot we all expected and understood was coming that didn't. And I don't think the ETH and Base stuff has really landed the way they hoped. The collector experience, and even the artist experience to some extent, isn't where it needs to be. It still feels like a platform built and designed by coders and developers, and the space has moved on a lot since those early days.

Rick Crane: It's been interesting because the market's changed so much. In 2021, I literally could not make art fast enough or release it fast enough—exhausting, but a lot of fun. As things have slowed down, it's actually nice, if you can afford the luxury, to really think about where and what you're going to release. I've taken quite a bit of time out of releasing work, to be honest—we've been fully in on this isometric urban environment for a while. But I'm excited to release something. Like all artists, you never stop feeling nervous about release, but it's going to be exciting.

Will: Let's start wrapping up—we're over an hour now. Usually we do a couple of rapid fires. Trinity, want to fire one off, or do you have to go?

Trinity: I'll fire one off, but I won't stick around to hear the response.

Miniscapes — Rich Poole & Rick Crane

Rick Crane: Don't make it a tricky one.

Rich Poole: Throw the grenade in and then leg it.

Will: Let's hear it.

Trinity: The story goes that you accidentally, or semi-accidentally, donated the only Acequia you'd minted. How and why did that happen, and do you want it back?

Rich Poole: Is that aimed at me? I donated one to someone who'd missed out.

Will: I'm pretty sure you donated your only mint to us, and it was the last one in the series. Then you said later that you hadn't realized it was the only one you had left.

Miniscapes — Rich Poole & Rick Crane

Rich Poole: I think I donated two. One person had genuinely missed out on minting, and I thought, that's awful—hold on, I've got the one I minted for myself. We'd also deliberately wanted to hold one back for you guys. It was only when I got to the end that I realized I had one left, and thought, let's give it away to some good people. I think Rick, you got one too.

Rick Crane: Funny thing—we didn't set any reserves for ourselves, didn't mint any while it was live, and then the secondary market just went crazy. I was like, I really need one of these for myself. I managed to get one for about 260 Tezos at the time, and almost got priced out because it kept climbing and I had no idea where it was going. In hindsight we should have kept a few for ourselves, but it was all fun—I can't complain about how it went.

Rich Poole: We wanted it to be open—that was the idea, that we shouldn't keep some back for ourselves. Then it just ran off and had a life of its own. I ended up getting one by trading—I had a Towers piece in my collection, by Mark, with a Q I think, and we swapped so I could get an Acequia. I was really happy about that, because I got one in the Apollo palette, which means a lot to me—it's actually inspired by a piece Ken Consumer did.

Rick Crane: WTBS, you got the last mint, right? I think it was the last piece, wasn't it, Rich?

Will: Yes, the piece Rich donated to us was the last piece in the series.

Rick Crane: What's nice about that—purely by accident—there's a collector who does a thing called Bookends, where he takes the first and the last of a series. With Acequia, the first one happened to be mostly white, and the last one mostly black, so they sit really nicely together.

Miniscapes — Rich Poole & Rick Crane

Will: It's still sitting in our wallet. Trinity did kind of soft-offer it back to you, Rich, and you declined.

Rich Poole: Let's consider it a gift—if it's not freely given, it's not a gift. You guys have done and continue to do so much that it's the least we can do. You can decide: keep it because you love it, or sell it if the price is good enough to keep the show going and the bills paid. Both are equally valid.

Will: We weren't aware you'd traded for one—we were sitting over here worried you had none of your own left.

Rich Poole: At the point where Trinity first offered to give it back, I didn't have one. But then, fortunately, Mark was eyeing up the Towers piece I had and asked if there was anything he could offer me. I said, actually, I could really use an Acequia, because I don't have one.

Rick Crane: It's crazy.

Will: One more to wrap up the episode. Going back to Acequia—this maybe dovetails into your upcoming release. Do you remember the episode where we talked about Acequia and I was a little critical of some of the funnier palettes—like the green retro computer screen one?

Miniscapes — Rich Poole & Rick Crane

Rick Crane: The monitor one, yeah.

Will: And the blueprint one. So, first: are you planning to do that kind of thing again for IsoMetro? And second, feel free to defend your decision and tell me why I was wrong to dislike them.

Rick Crane: What's interesting about palettes is there's something for everyone. As a whole, we want it to be cohesive—all the palettes sitting nicely together, covering the full spectrum. But people like very different things. A lot of people really resonated with Monoliths, they loved it—it's a bit like Marmite, you love it or you hate it. We'll probably take a similar approach with this one. The palettes came together a bit quicker this time, so hopefully there's something for everyone, and who knows which one people will end up loving.

Rich Poole: We'll wait and see which one you don't like, so you can tell us.

Will: Oh, you can always count on me to say what I don't like. That's a given. And WTBS.

Rick Crane: Well, it's good to be honest.

Miniscapes — Rich Poole & Rick Crane

Will: If there's anything else you guys want to plug before we wrap it up—I'll say again, IsoMetro is coming out April 23rd on 8NAP. Are you guys going to continue to collaborate? At the rate you turn out work, it might not be till the end of the year.

Rich Poole: We haven't bounced ideas on anything else yet, but I wouldn't be surprised if we do something else. Probably late this year, even into next, by the time we come up with something and start working on it.

Rick Crane: We're not tired of each other—I'm definitely not tired of Richard. He's a pleasure to work with. I've got a few real-life things going on, though. I want to convert my van and go traveling a bit, so I might take a step back after this drop. We've been working pretty solid, long days and weekends recently, and there's still a way to go fine-tuning. Hopefully soon we'll start sharing some stuff on social so people get excited about it.

Will: Any solo stuff for either of you to plug? Rick, you said you might take a step back, but Rich, anything else you've been working on?

Rich Poole: My plan, which I settled on last year, is to release work a lot more slowly and deliberately. Collectors are demanding and expecting work of higher quality, and I think that's why a lot of artists seem quieter lately—it's not that they've stopped, it's that it takes real time to come up with these ideas, turn them into something you actually want to pursue, translate that through code into something that represents the idea, and then polish it.

Rick Crane: If you think about it, that's kind of how it should be anyway.

Miniscapes — Rich Poole & Rick Crane

Rich Poole: That's why I think this bear market is actually a positive—it's making collectors pickier. Instead of "I can flip this," it's "I actually want this." So I'm working on that, and I'm hoping to do some stuff with more of a plotter crossover—actual plotted works with a digital accompaniment. There are challenges around that, so I might do it alongside something that's purely digital.

Rick Crane: At some point we're going to get together in person. Rich came to the UK this year, but we didn't manage to meet up—the weather stopped us. I don't know if I'll get out to New Zealand, but that's the plan eventually.

Rich Poole: Drive the van.

Rick Crane: Yeah, we're literally on opposite ends of the world, and the time zones make it interesting. It'd be nice to meet for real.

Will: Rich, I'd love to see the plotter stuff—I've got my Ken Consumer piece up here over my shoulder. Plotter art is just super addictive to make and to collect.

Rich Poole: There's something super therapeutic about it. We have a little "artist in residence" thing—makes it sound fancier than it is—where artists go to local libraries. Some people will be painting, and I'll bring the plotter along. It always gets a heap of attention, especially from kids who love to chat about how it all works.

Miniscapes — Rich Poole & Rick Crane

Will: Sick. Well, this has been excellent, guys. I hope you had fun, and we're so thankful to the two of you for organizing around us given the global scale of this episode and making it work. I hope everyone listening enjoyed it, and I hope you're all looking forward to IsoMetro, April 23rd. I think that's a wrap. How do you guys feel?

Rich Poole: It's been a pleasure.

Rick Crane: Thanks so much for having us.

Will: All right, that was Rich Poole and Rick Crane, of Acequia fame and soon IsoMetro fame. Hope you all enjoyed—we'll be back again soon with another episode. Later everyone, bye.

Change log

  • Initial transcript — auto-transcribed (AssemblyAI) and readability-edited.