Waiting To Be Signed · interviews on generative art, on-chain
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Interview // SEP 2024

NukCZ

Title: Getting Art Focused
Role: Generative artist
Duration: 1h 11m
Hosts: Will & Trinity
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#074 · Getting Art Focused
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1h 11m
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Will: All right, hello and welcome everyone to another episode of Waiting to Be Signed, a special interview episode. We're here today with NukCZ and Trinity, doing a bit of a collector interview, a fan interview. Nuk has the longest streak of anyone on Twitter for retweeting our episode posts and generally supporting us, and he's also a very interesting collector who started his own livestreaming thing with art that we're going to talk about. Super excited to have you on. How's it going, everyone?

Trinity: Going well. I have to say, these collector interviews are sometimes my favorite. Artists are great, but talking to people who may not have been part of this world before all of this kicked off is so fun -- hearing the different perspectives people bring. I'm excited to get into it with you and learn more about how you discovered all of this, and your thoughts on what's happened over the last couple of years.

Will: Nuk, why don't you take it away? Introduce yourself and tell us a bit about your history in collecting and art, and how you got into NFTs and generative art.

NukCZ: Thanks again for having me, this is super cool. My name's Nuk, I'm based in Chicago. For as long as I can remember, I've been a collector and a rabbit-hole explorer. Sports cards -- baseball, basketball, football, hockey -- Pokémon cards, and then collecting remote control vehicles: cars, planes, helicopters, building them, selling them, trading them. That's all been part of my childhood. If I wasn't collecting something or at sports practice, I was probably playing a video game, and I was probably playing RuneScape. I logged in recently just to see how many hours I've put in -- I'm well over 2,000, so I've got a pretty nice account.

I think all of this connects pretty interestingly. You can never connect the dots looking forward, but looking back it all makes sense. My grandfather was a painter for the last 35 years of his life. When he was alive, he'd bring his paintings over to our house, and I'd look at them and think they looked great -- he went to some incredible places, he was a very talented painter -- but I never really had a deep connection with his work. It was very surface level. I'll pick up that thread in a bit.

Fast-forward to my crypto career: it started in 2017. Bought some Bitcoin, some ETH on Coinbase, didn't take it too seriously. Saw things go up in 2018, bought some altcoins -- Siacoin, Waltonchain, random ones -- then saw it all come crashing down. Didn't get rich, cool. I forgot about crypto for a couple years until I started seeing things about digital art pop up. But NBA Top Shot in 2020 was a big zero-to-one moment for me. Having collected cards my whole life -- selling them on eBay, packaging them up, making sure they're in good condition -- that all took so much friction. With Top Shot, you could just buy and sell these cards, collect them, and the condition would always be pristine. That made sense to me. So I went down that rabbit hole, which got me back into crypto Twitter, and that opened the door to so many other opportunities.

At the time I was in business school getting my MBA, and one of my courses was in data analytics, learning the programming language R. A lot of the homework assignments were kind of boring, so I was looking for ways to make learning to code fun. I came across Tyler Hobbs's blog on creative coding and thought, this is really interesting -- you can use code to make these cool designs. Then, flipping through crypto Twitter, I came across Art Blocks. I thought, huh, this is very like what I was exploring for my MBA homework -- let me learn more. On January 31st, 2021, I minted my first ever piece of art. I had no idea what I was doing -- I minted 845 out of 1,000, barely got through because I had no idea what gas meant. I saw my mint and thought, this is cool, I have no idea what just happened, but let me get in the Discord and understand more.

Trinity: What did you mint?

NukCZ: Dmitri Cherniak's Ringers. I hopped in the Discord and chatted with Dmitri: "Hey, I don't really know what just happened, but I'm studying data analytics for my MBA and would love to learn more about what you're doing, or if you have any resources." He was so helpful, so welcoming. Art had always felt disconnecting and foreign to me -- my grandfather, growing up, was an orthodontist, no art background, and he'd get rejected from art fairs he applied to for not being "artsy" enough. So I always had this taste in my mouth that you needed to be a certain way to "get" art. It never felt like it was for me.

Ringers — Dmitri Cherniak

But then I get in this Discord and everyone's so friendly, so helpful, willing to send me resources. This was the exact opposite of what I think my grandfather felt, and that's really when it clicked for me. Generative art unlocked the whole world of art for me. My Twitter now is half Japanese woodblock prints, half generative art -- it's allowed me to connect to my grandfather's work in ways I never thought imaginable. That ties into the Walk and Talk series we'll get to in a bit. That's my seven-to-ten-minute "this is how I got here."

Will: When you were looking up creative or fun things to do with R -- we've interviewed some artists on the show who use R as their coding language to create art -- was that your original idea? Were you going to pursue creative coding yourself? Did you ever try making art with R?

NukCZ: I didn't get very far down that rabbit hole. I did some of the Coding Train, since there weren't a ton of tutorials in R. Dmitri sent me Thomas Lin Pedersen's name, so I looked him up, found a few other people doing stuff in R, and copied their code a bit. I didn't go far because once I found the collecting side of this world, that's what really stuck with me and where I wanted to spend my time. But I did go through a lot of Daniel Shiffman's videos just to understand the whole premise of it. As time's gone on, I've seen more and more people using AI to code, which is kind of a throwback to how I got into all of this in the first place.

Will: Right on. Let's transition into the Walk and Talk series, because I think it dovetails well with this passive interest in art that, through generative art, clearly blew up into a much bigger part of your life. It's manifested in this series where you build these digital galleries and invite artists or collectors on to explain why they have these pieces or what they like about them. I've never caught one live, but I've watched a couple on YouTube and will link them below -- I encourage everyone to check them out. Tell us about the origins of that series and your path to creating content around art.

NukCZ: It starts with my grandfather. In his studio, he'd walk me through some of his recent works and tell me about them, and I'd ask questions -- probably very surface level -- while he showed me the work. Being part of the crypto Twitter ecosystem, so many times artists are talking about their work and you can feel the passion in their voice, but I really wanted to see what they were talking about while they talked about it. OnCyber is an amazing web3 platform that lets you build digital worlds, and one of those worlds can be a digital art gallery. So I thought: how can I use this new technology to translate what my grandfather used to do for me, but for artists in our ecosystem? Talking with artists, learning from artists is my favorite thing in the world, and being able to see the artwork while we're talking about it makes that connection so much stronger.

The first artist -- if you go back in the YouTube channel -- was ADHD, an incredible artist, not generative but more digital abstraction, absolutely phenomenal, highly recommend checking him out. We were chatting at Art Basel Miami and I had this idea, and we said we should do this sometime. You never know if something like that will come to fruition, but I decided we should definitely do it. I picked out a few of his pieces -- some he hadn't even seen or talked about in a long time, if ever -- and it was a wholesome, fun experience learning more about the work from him. The beauty of this space is that we're around these legendary artists and we have the opportunity to ask them anything we want about their work -- how cool is that? It's almost selfish, getting to do all this, and I think it's the coolest thing. With OnCyber, anybody in the world can be in the room with us while we're having this discussion, whereas in my grandfather's studio, it was just me and him. Technology has so much to offer there.

Ringers — Dmitri Cherniak

That's where the Walk and Talk series came from, and it ties into this overarching theme I'm starting to realize: where I fit in this space is around elevating artists and telling their stories. Anything I do here, I want it to attach to that in some way.

Trinity: Within this Walk and Talk series -- you mentioned it's specifically in OnCyber, and I've dabbled with a couple of different gallery platforms, OnCyber and DECA among them. OnCyber, I find, is definitely the most immersive -- it supports that VR walk-through experience. Was that important when choosing how to do this, versus a more flat webpage like you might get with DECA?

NukCZ: Yeah, no, that's a great question. I think what I was trying to do was replicate my personal experience as much as possible in the digital world—physically walking around the space, with movement involved. It creates this feeling of being there together, versus just scrolling on a page, and I think that part is really important.

It was actually kind of funny on the most recent collector walk and talk I did with Blockbird, who's an incredible collector. His kids love using OnCyber—they know all the shortcuts to do the dance moves, to feint, all these fun quirky things you can do that make it way more enjoyable, more wholesome. That's why OnCyber made the most sense for me. It's very easy to put in all the NFTs and organize them, and it's been really fun to curate. I'm also a DJ in my free time, so curating music and curating art turn out to be pretty similar—and equally as fun. So selfishly, I love putting it all together. It's been a really fun experience.

Will: How do you approach that, exactly? When I first saw the series, I assumed you reached out to these people and had them create the OnCybers, and then you'd walk through and ask about it. But actually you're the one who goes into their wallets and builds these galleries, then invites them in and interrogates them about what's going on with each piece. What's that process like? Someone like Blockbird must have thousands of pieces across multiple chains—how do you bring it all together?

NukCZ: For the collector episodes, I typically have them send over 20 or 30 pieces that I then pick through, partly because OnCyber has some limitations, so I want to make sure I have enough to work with. Those are a little more difficult—usually I go by how the pieces physically look, or the vibes I'm getting from them.

Ringers — Dmitri Cherniak

On the artist side, it's different. For the Cory Haber Blooms project, for instance, I laid it out entirely chronologically. Viewing things in chronological order is fascinating—you see the progression of the artist, that through line of them learning a new technique here, and then a few projects later, you see it fully take shape.

This idea really stuck with me from a Bridget Riley exhibit I went to with a few other Web3 folks a few years ago at the Art Institute. It was a whole exhibition of her sketches and notebooks—you could see all these little pieces start to come together as she found her voice as an artist. There was a whole room dedicated to her copying other people, just trying to figure out who she was. That chronological progression makes so much sense and is so interesting to me. So for any artist walk and talk, I go chronological, because I love having that story—asking, "This was three years ago, tell me what techniques you were learning, what you were experimenting with," and then fast forward to the most recent project and you see those same threads taken to the next level. There's a lot of value in that.

That's how I delineate between collector and artist episodes. The artist ones are almost easier in that sense—if it's a series, I'll pick a few pieces from each project to show the breadth. Whereas for ADHD's work, which is mostly one-of-ones, it was more like, "These pieces are really interesting to me, let's chat about it." So it's been a little different each time, but I'm always the one who goes into OnCyber and puts everything on the walls.

Trinity: When you've had these talks with artists, especially compared to the conversations you've had with your grandfather, do you notice differences in how artists have progressed within digital art—specifically generative art—over the last three or four years, versus traditional art? Do you see the same themes recurring, or does the progression look different?

NukCZ: That's a good question. My family still has a lot of my grandfather's artwork—he started in 1989 and painted until he passed away around 2010. From the first sketch he ever did, of one of his shoes, up until the end, you can definitely see the detail and technique advancing. He always painted from photographs; my favorites are when he painted reflections, which I find a fascinating concept, especially in oil paint.

In terms of exploring different areas and color palettes, we definitely see that same instinct in artists today, just taken to another level because of technological advancement. You can't make an animated oil painting—it just doesn't work that way. Now you have artists doing incredible work with 3D, with animated work, with crazy pixel-sorting algorithms. There's so much more that can be done. If my grandfather saw some of the art being made today, he'd think it was pretty wild and out there. I don't think he was trying to push boundaries so much as he was trying to perfect his own craft.

Ringers — Dmitri Cherniak

Will: I want to rewind to your intro—that initial feeling of minting your first piece and jumping into the Discord. Aside from the community, how do you relate your past collecting to the bug you caught for generative art? What's your philosophy on it? Why do you think generative art and digital art grabbed you and pulled you in, versus other forms of art you could have been collecting all along?

NukCZ: That's something I've been constantly thinking about over the last few years. The easiest, surface-level answer is that it's probably the equivalent of opening a pack of baseball cards. Opening cards with my dad was always my favorite thing to do, and part of generative art has that same feeling—the first time, I didn't even know what I was doing. Then I'd realize, "Oh, I got this one, and this other person got one that kind of looks like mine but is different—oh, this one's slightly more rare." I thought that was really cool.

But then you realize this is a performance art piece unfolding, and you're part of it because you see the art before the artist does. That was such a novel idea to me, and it connected all these dots I'd always enjoyed in my collecting journey while opening new rabbit holes to go down. You'd see a certain algorithm and think, "What's a flow field?" and then go do research on it. The rabbit hole is endless. I've had other hobbies where you go down and eventually hit a bottom—there's nothing left to explore, so you move on. This world is so vast it opens the door to learning about everything, everywhere. I'll start researching an artist from our Web3 world and somehow end up reading about some artist from the 1500s doing a crazy technique, thinking, "How did I get here?" But I've always really enjoyed that.

Going back to collecting philosophy: for the Ringers mint, I think it was $100 for everything, and I had $500 to start with, some of which I'd made through Top Shot. I was a student at the time—I wasn't putting in any more than I was willing to lose. $100 for this seemed like a fun experiment, so I tried it. My whole strategy this whole time, and I still do this today, is that I need to discover and research artists before I can no longer afford them. That's been my strategy on fx(hash), on OBJKT, on HEN. A lot of this happens on Tezos just because it tends to be more affordable, but the art is amazing, and if I can get art I love before it's out of my price range, that's what I'm going to do. I don't see that changing, because I don't have unlimited funds for this, so I need to get creative.

Ringers — Dmitri Cherniak

Will: Collecting must have changed a lot over the last few years, then, because we've seen such consolidation—the artists we used to collect affordably are no longer so affordable. At the same time, at least on the generative art side, there hasn't really been a second wave of people who might be the next Iskra or the next Zancan, ascending to those price levels. I feel like none of us would have gotten as into this if it hadn't been so affordable in the beginning—it's not attractive to look at art that's $1,000-plus and think, "well, I guess it's not for me." But at $10 or $50 or $100, it suddenly feels attainable. That's flipped somewhat, along with a lot of the sentiment toward doing things cheaply, doing things randomly, getting that fun of opening one of a thousand pieces in a series. Is that bittersweet to you? Have you adapted a lot, or are you still digging and finding stuff the rest of us maybe aren't finding?

NukCZ: My strategy over the last couple of years has been: if there's a project I've always liked and I missed the mint, I just put it in a bookmark folder called "check." I've got probably 100 links in there, and whenever I'm bored, I'll open 20 of them up just to see where the floor is. If you're spending significant money on a mint, you want to make sure you're most likely going to like it. We're not in a world where you mint two and sell the one you don't want to cover your costs. We're not there. So I've become more cognizant of whether I actually need another piece in my collection, and whether it fits a certain curatorial theme — whether it's part of an idea I think I can eventually curate into a collection of a few pieces. If it doesn't fit, I'm more hesitant about minting.

I still really enjoy minting, but I've been going more toward secondary on some of these early fx(hash) Genesis projects, which are getting affordable again. You'll see the sales feed where people are accepting collection offers really low, and it's like, okay, now's the time — if there's an artist whose work you've had your eye on, look through their collection and put in an offer. That's been exciting, because I've been able to get pieces I'd had my eye on for years once they came down to a price that's available.

I do think with some of these early fx(hash) projects, there's so much fervor and only so much attention to go around, that a lot of incredible projects never really got the time and effort they deserved — especially if people only looked at the thumbnail and never actually looked at the art. Over the last couple of years, I think it's allowed all of us to understand what else is out there, what we missed, what we can collect now. So it's shifted a bit, but I do think a lot of these earlier artists are going to get rediscovered once things get going again — we'll have a second wave of artists coming in. This consolidation is very normal when people get risk-off and uncertain about the future. But everything is cyclical — it'll come back, and some of these newer artists will get their time, because plenty of them definitely deserve it.

Trinity: Well, I think now is a perfect time to start naming names, unless you want to keep that alpha to yourself. Throughout this period of consolidation, has there been anything specific — at the artist level or the artwork level — that you've come to a new appreciation of?

NukCZ: A few come to mind. YXK, who did Traveler and Ukiyo-e In Bloom. I love Japanese woodblock prints, and I love generative art, so I've been keeping my eye on that project for a long time, and I now have each of the different palettes. I can just imagine having them all on a wall next to each other looking amazing, because I want as much Japanese-inspired work together as I can get.

Traveler — Ykxotkx

Michael Perouse is also one of my favorite artists. He's only done a few projects on fx(hash), but my favorite is Theatergoers — the black backdrop with little blobs, some with hearts. Such an awesome project. For a long time they were probably 200 tez plus, but over the last few months I've seen some go through for 20 or 30, and I'm just like, how did I miss that? He also has a collection called Clara Story that's really, really great. I've been picking up a few of those when they've come across, or by putting in offers. Those are the two that really come to mind.

I've also been exploring outside the generative art world by finding people on Rodeo, then discovering they have an OBJKT page or affordable mints elsewhere. It's been a fun discovery tool for finding artists I never came across before. Have you guys been exploring much on Rodeo?

Will: I have. Trinity, I know you got an invite, but I've only seen you minting occasionally there in my feed.

Trinity: I was minting a lot a couple of weeks ago when I first got the invite, but I don't have it set up on my phone — only on one laptop that I don't really use. So from a stickiness perspective, it's basically going in when I happen to be on that laptop, which I am right now. Maybe I'll multitask while we're talking.

Will: Same — I only mint from the browser, and I basically just check in the morning, since everything's 24 hours. So I'm only checking once or twice a day for a few minutes. Over the last two weeks or so, as they've really opened it up, it's become a lot harder to find stuff I want to mint. There's a lot on my feed now that I'm scrolling past really fast, whereas before it was like, oh, here's a Rudxane, here's this, here's that — people I know, art that's cool. Now I'm starting to see a lot more random stuff. I'd be curious what the Rodeo team thinks of that, or whether they have a plan to curate it better, because otherwise I'd have to unfollow a lot of people who are minting stuff I don't really care about.

NukCZ: As time has gone on, we've definitely seen that. But I think that's good from their perspective — it means more people are using the platform. I do think there need to be better ways to sort through it, though. What's been helpful for me — since I'm similar to you, checking twice a day, once in the morning when I do about 80% of my minting, and maybe once in the afternoon — is putting notification bells on for the artists I don't want to miss. Every morning I go to my notifications tab, and when it says so-and-so just posted, I'll Ctrl-click to open ten links at once and go through and make sure I hit all the artists with new stuff up. It's been a great way not only to collect but also to find new artists.

Theatergoers — Michael Perusse

Did you see my post recently about Antonis Tsigaridis? Such a cool artist making really amazing work. One of the pieces he put on Rodeo was very reminiscent of an art book I took from my grandfather — it took me right back to that moment, and I thought, who is this artist, what else does he have? I went through his Linktree, saw he had an OBJKT page, stuff on Solana, went through all his work — so much of it is absolutely incredible. I picked up probably eight one-of-ones of his, talked with him, got amazing vibes. That's the part of this world I enjoy the most: finding a new artist, connecting with them, talking with them, understanding how they came to be an artist and what else they're working on. I find that so enjoyable. Rodeo's been a fun way to explore and find new artists that way.

Will: I did not even know you could set alerts like that for artists. So that's huge.

NukCZ: I think they added that feature about a week or so ago, but once I saw it, I put the bell icon on for anyone I want to make sure I don't miss — because otherwise, you will miss it.

Trinity: I think Rodeo introduces some interesting social mechanics, and it's completely different from anything else — we've talked a bit about it on the show the last couple of weeks. Do you see the work released there as serving a different purpose from the work artists release on fx(hash) or Art Blocks or wherever else people purchase art? And do you see it interacting with the core pieces they release elsewhere? I know it's a hot topic right now.

NukCZ: It's a really good question, and something I've been thinking a lot about. A lot of the early work on Rodeo was, "hey, these are sketches, works in progress of things I've been working on." It took me back to a Bridget Riley exhibit where I saw all her sketches and works in progress, and how that helped tell the story of her as an artist. That instantly resonated with me — how cool would it be to have these Rudxane pieces next to my other Rudxane pieces that I've collected from fx(hash) or OBJKT. It's hard to delineate exactly what we'd call them.

Again, with my love of Japanese woodblock printmaking — back in the day, a lot of Ukiyo-e woodblocks were made for advertisements, for marketing. It wasn't deemed art at the time; these were just prints people were collecting, and it became art later when people realized how amazing it was. I get similar vibes from Rodeo, though it's hard to say this early on. For $0.25, if an artist is able to mint 100 pieces, that can be significant money if they do that a few days in a row. So it's hard to say — I don't think you should view it as, if you're the only one to collect it, that makes it a one of one. I don't think that's necessarily the goal. It's meant to be a social platform where you can collect, so it's hard to say how it plays out.

Theatergoers — Michael Perusse

But having these pieces be part of a collection, especially if you have more of that artist's work, and being able to show the story — hey, this was a work in progress they did a year before this project — I think that's interesting and cool to have. But I'm curious what you two think.

Will: My thoughts are the same as what we've said on the show. I'm not worried about it. It's fun for now, and I'll be more worried if and when they add a marketplace and we start to see some really warped behavior. For now, it still seems wholesome and fun.

NukCZ: Exactly. That's always the first thing I look for — when I first started with Art Blocks, fx(hash), Hic Et Nunc, it was, this is fun, this is wholesome, people are having a good time. I got those same vibes from Rodeo. It's been a great time, and again, I've been able to connect with some really cool artists along the way.

Will: Before we jump to the second half, which will be you turning the tables on us — do you want to talk about what you mentioned to me you're working on? Or we can cut this out if you don't want to talk about it.

NukCZ: We can talk about this — I plan on a bigger announcement on my birthday, September 9th — but the Walk and Talk series, like I mentioned, is really focused on elevating artists and telling their stories. I didn't want to pigeonhole myself into only doing that one thing, because who knows what the future holds. The overarching umbrella project is called Art Focused, because I've been doing GM posts, posting art, for two-plus years now, and I think it all goes back to discovering this world of art. When I'm flipping through my collection, nothing else really matters — it's just me and the artist. I think a lot of people have felt that same thing; I didn't create this world, I just put a name to it.

So Art Focused is the project I'm working on, and the mission is to elevate artists and tell their stories. Walk and Talks is one way of doing that, and as time goes on I'm sure there will be other avenues for anybody to enter this world, be a patron of the arts, and help tell those stories and lift artists up. The Walk and Talk series is the first tangible step. I'm really excited to see where it goes, because I've had hobbies that fizzle out after four or six months — you can just feel when their time is coming. But with this, I think I'm going to be doing it until I die. I deeply care about it, and I find it so fun and enjoyable. I'll be launching a website and continuing the walk and talks, and we'll see how it all shapes up. No roadmaps, no $10K PFP projects — just a website, and hopefully people watch some of the YouTube videos we've done. I'm really excited about it. I think it's going to be a fun journey.

Theatergoers — Michael Perusse

Will: We'd love to see it. Trinity, if there's nothing else from you, should we hand it over to Nuk here?

Trinity: Hell yeah, let's do it.

Will: He can really put us to the test with some questions about making the show.

NukCZ: I don't want to grill you guys too hard, but this has been such a fun discussion. I remember when you launched your first fx(hash) project — you said, "We're looking to raise money for audio equipment, can you mint this?" And I thought, that sounds awesome, I'd love to have people talking about this world. So many of us were just sitting there with the minting window open, thinking, how cool would it be to listen to people telling us what's going on, like the week's recap? I gladly minted a few of them and told everybody, let's make sure this actually happens. So many times in this world you see something like that do two episodes and die — I did a fantasy football podcast once that lasted three episodes. But you guys have done over a hundred episodes. I know how hard podcasts are, so that's a testament to you for sticking with it. This is a crazy world and you've distilled it down so well. And the quality of your interviews has gone up tremendously — of all the podcasts I listen to, you guys are really great at asking the right questions at the right time. It's been really enjoyable for me. I guess one thing I'd want to ask is: what's been your favorite part of all this?

Will: Trinity, you want to go first?

Trinity: I think it's really exciting to have a reason to nerd out about something you love. You can do that easily in high school or college or on online platforms, but this has been a great excuse to actually put our thoughts into words each week. It's been a great time for reflection, and it's been fun building something together around a core theme — partly getting into the market and the art, seeing how this whole world has progressed, but a lot of it has also just come down to chatting about stuff I love with a friend.

Theatergoers — Michael Perusse

NukCZ: I love that.

Will: For me, one of my favorite parts has been having a reason to do something creative and actually follow through. There's a lot of times I'll have an idea — I'm going to go do this, I'm going to go do that — and it doesn't stick. I tried coding some early projects, and that didn't continue for various reasons. But the show became the thing I stuck with — getting more into editing it, making decisions like what would be a great title for this episode, what would be a great piece of art to associate with it, little things like putting in a breakbeat when we're editing something out. Those small decisions ended up being really satisfying and fulfilling. Also tiresome, but fun. And that's probably going to continue with transcribing the episodes now, just in a different way. So yeah — having a reason to grow a creative skill, which I'd never really had before. We did game design for a while, but we don't do that anymore.

NukCZ: That's amazing. I remember an episode where you two were just chit-chatting, not much going on in the market, telling your own story. There was a quote from you, Will — something like, "If it wasn't fun, I wouldn't be doing it." I forget the exact context, but clearly you both enjoy the Waiting to Be Signed world you've created. It takes a lot of effort, but it's clear you enjoy doing this together and telling this story. And it's cool because, if you're a podcast listener, after a while you feel like you know the people.

Trinity: Mm-hmm.

NukCZ: You spend hours with these people — like, Trinity, I know her first concert was Justice. I love Justice, I'm sure we'd enjoy going to an electronic music show together. Little things like that where you get to know people, and then you actually get to meet them and have conversations. It's such a cool thing. And podcasting is such an interesting medium — on TikTok you're scrolling past something after eight seconds, but with a podcast you're listening intently for an hour, actually taking in the words. It's a medium where you really do get to know people. It's been really cool. Other question for you: what was your zero-to-one moment of collecting digital art? When did it really click for you guys?

Trinity: I'd have to go back through my collection history to find the earliest examples.

Theatergoers — Michael Perusse

NukCZ: Is there one piece you remember minting on a certain day and time? I feel like there were a couple, especially in that December 2021 window — it was just an iconic moment.

Trinity: For me, it was almost before I even started collecting — it was the anticipation of it. Will had gotten into it a couple of weeks before I did, so he'd laid out how it all worked. I remember when Will sent me his list of potential blue-chip projects. At the time, fx(hash) had eight-hour minting windows — maybe even six-hour windows — and I just remember having that list open, going to each project, seeing what was still available, opening them all in separate tabs, waiting for the mint window to open, and then clicking mint on all of them at the same time. I had no idea what a block was, how gas worked, that you couldn't have multiple transactions in the same block at the time — it was just like sitting at the starting gate waiting to go. That clicked for me. Maybe that's not really "digital art collecting," maybe that's just prepping to flip with insane micromanagement, I don't know. But it was an amazing moment. I think I was at work — or we were probably still working from home at that point, honestly.

Will: I think this was definitely a work-from-home thing for both of us. I'd done a little collecting on HEN right at the tail end of it, and I remember being drawn in. I still have some super random HEN pieces in my collection. But the piece that really got me hooked on digital art — and it was expensive at the time, around 25 or even 50 tez, when tez was $4 or $5 — was called Memory Studies 006, by an artist named Patricio Gonzalez Vivo. I minted it on October 27th, 2021. It's a real-time animating piece, super glitchy and weird — I'll drop it in our group chat. When I minted it, I remember thinking, I wonder if this is going to be really important or interesting 20 or 30 years from now, because I knew HEN was small and niche and I was just getting into NFTs. That was the first piece that felt to me like a serious piece of art I was able to collect. And again, 50 tez at the time was not insignificant.

NukCZ: This is so cool.

Will: It just hit my feed and I thought, this is so random, so weird, such a strange piece. But the thing that really pulled me in was fx(hash) — finding the community, finding the fun of generative art, getting into early artists like Mark Knol and Kjetil Golid, always minting a couple of their pieces. And what really kept me in was the hype of minting and flipping, the mania of it. That was such an addictive rush for a few months — and obviously that's what spawned the show.

NukCZ: Yeah, that's how we got into it. But then you realize there's so much more than just minting and flipping. You meet so many people — artists, other collectors — and I think that stuff brings you in, but the other stuff keeps you here. That's fairly normal for pretty much anybody. So for new people who want to come in, what can we do to help them have that same feeling? Because if somebody's coming in and sees a piece that minted for 1 Tez now selling for 1,000, and it's like, "buy this 1,000 Tez piece" — that's not a great entry point.

Theatergoers — Michael Perusse

I think there are hopefully new and exciting ways to get newer people in. What Snowfro is doing with generative goods is such an incredible way to get generative art out into the real world, because I think we do a pretty poor job in the Web3 ecosystem of leaving our bubble. We're in Discord, we're on Twitter, talking with the same people. If we want more people to understand our world and enjoy it, we need to find other people who'd be interested in this stuff.

With generative goods — having a generative art hat where you can see somebody walking down the street with one similar to yours, but slightly different — that's a conversation starter. This actually happened to me recently: I went to summer camp growing up, and I was wearing my camp t-shirt walking around the city, and a complete stranger came up and said, "Hey, I went to the neighboring camp." We talked about summer camp for two minutes. Those are the kinds of conversations I think generative art in the real world can spawn. What Eric and the Generative Goods team are doing is really helpful in bridging that gap into the physical world, and I think there are interesting ways to bring it back to the digital world too — NFC chips, or other ways to tie NFTs to physical goods or physical moments. There's a lot of creativity to be had there, and I'm sure over the next few years we'll see more of it. I'm really excited about that physical-digital transformation. You mentioned you're working on some kind of project — is that right?

Will: Yeah, it's been announced with 85% certainty. Until they're made, it's not a guarantee, but I have hat samples.

Trinity: You have hats in hand.

Will: I have samples from US Union Wear — a union-owned, union-operated plant here. They're not cheap, which is one of the reasons the hat won't be super cheap. The other part is that an artist is hopefully going to custom-embroider them using an algorithm. TBD timing, but probably early next year — around the third anniversary of the show. That's probably how we'd frame it, despite the fact that the show will probably still be on hiatus then. But I hope we can get some interest in these hats.

NukCZ: That'll be a really cool way to bring the Waiting to Be Signed world to life. The more we can bring it into the physical world for people to experience, the better. Some of my favorite moments in this world have been meeting up with people in real life — not even exchanging physical goods, just exchanging conversations about literally anything besides art. The friendships we've made have been the alpha the whole way. I know that sounds corny, but it's been one of the best parts of all this — meeting so many new people. As you get older, it's harder to meet new people; your day-to-day routine doesn't change that much. But we've been able to meet people from all over the world because of this. How cool is that? Wouldn't other people want to experience that same thing? So how do we get people into this world so they can feel that same joy?

Theatergoers — Michael Perusse

Those are just some of the things I think about. I'm curious how you two think about growing generative art, growing the digital art ecosystem — what comes to mind for you?

Trinity: That's a really hard one. You were talking earlier about getting a sense of who we are just from listening to us talk into the ether for an hour-plus every week — and I think that feeling goes both ways. We have a sense of who we're talking to, even if it's just 30, 50, 100 people, because those are probably people we've talked to in Discord every day. I think getting people into that back-and-forth is going to be one of the bigger challenges, especially as the places where people are sharing the most shift toward fringe social networks like Rodeo or Farcaster, which don't have that mainstream appeal to slowly suck people into the funnel.

Once people find their way into Discord specifically — for better or worse, though I don't think we can rely on Discord forever — it's the conversations it enables that make everything feel more accessible, and you learn so much more. I don't know if there's a way to replicate that. It was a very different time at the start of all this: when we got that first huge wave of people, it was COVID, people were at home, clinging to any way to socially interact with others, and it was primarily digital. It'll be interesting to see if we can translate that into a world that's more physical-first. I don't really have thoughts on how, though.

Will: I've become increasingly skeptical that we can grow the space 10x or 100x simply by making generative hats or shirts, nice as that is. It remains to be seen whether you could do it at a scale where you'd actually bump into someone else wearing one from the same series — you're talking print runs in the millions to get even a 1% chance of that on a given day. Unless it's at a New York meetup, I doubt we'll ever see multiple people wearing a Waiting to Be Signed hat in the same place. There will just be too few of them out there.

What Trinity described is very much the thing that gets people interested. But getting someone to actually engage with the community and find the things to like here takes a specific psychographic profile. A lot of collectors have similar backgrounds — they've collected other things, they come from gaming, or from an investment angle. Very few people who come over are just normies who've never sat down and made a spreadsheet of all their baseball cards. You need that specific, borderline spectrum-y personality to really get into this. You either find them — I found Trinity and brought her in, and I knew that would be an easy sell — or you don't. Other real-life friends of mine who know about the hobby and the show are not at all interested in collecting. Even when I say, "I got this for $20 and now it sells for $500," they're like, "okay." They don't want to buy it for $500, and I can't tell them with confidence which ones they can buy cheaply that'll go up. Absent that, I really don't know. I think things like Highlight and Base Chain, for all the fear and concern around them, have the potential to get more people interested in collecting generally, and finding the fun in it. But how do you convert them into collecting on fx(hash) or Verse or Art Blocks? That's a much bigger question, and no one's cracked it.

NukCZ: It's not an easy problem to solve, but the worthwhile ones typically aren't easy. I still go back to my RuneScape days, with people collecting party hats that had no utility in the game — they just looked cool. Millions of people played RuneScape and agreed these were the most coveted items. People understand the concept of digital collectibles; they understand wanting their character to look cool even without extra armor.

Theatergoers — Michael Perusse

If the next wave brings in a lot of Web3 gamers, maybe they discover they loved art all along. If you'd told me four years ago I'd be on a Waiting to Be Signed podcast talking about generative art and digital collecting, I would have laughed you out of the room. It seemed far-fetched, but now it just seems like, of course this is what I'd do — it makes so much sense. It's hard to extrapolate forward, but if people find their way into this Web3 world through, say, Web3 gaming worlds — imagine players displaying artwork they've collected on fx(hash) on the wall of a guild, and somebody says, "Oh, that's so cool, what is that?" — they click in, end up on fx(hash), and start searching around. I think there are ways for it to happen, but it won't be easy, and it'll probably take longer than we anticipate.

As our worlds become more digital, people will find ways to make their digital lives richer, and artwork has always held that role in the physical world — I don't see that changing in the digital world. Display technology getting better will help immensely too. Will, that piece you just showed — you can't print that out, that's not how it works. Can you even put moving images on a Samsung Frame yet?

Will: You can, it's just not easy. That's the barrier. And what if you want multiple? The frames aren't cheap either. All we really need is a robust metaverse and affordable, functional, low-friction displays. But that could be 10 years away, or 20. From still passively watching Twitter, there does seem to be more action on NFTs lately. I don't know if we're going to see a rotation back in, but it's encouraging to see some sales happening, some blue-chip activity. It might really be that this is a totally decoupled thing from crypto cycles, and it'll take real-world technology and investment to make the average person more interested in it. We have no control over that, unfortunately, no matter how many episodes or interviews we do.

NukCZ: I do think as new technologies come out, we'll be able to attach art to them in interesting ways. I was listening to a podcast recently about Disney's Snow White back in the '30s — if you saw it in theaters, great, but then you couldn't watch it at home. Forty years later, VHS comes out, they re-release it, and it sells millions of copies. They didn't invent VHS, but they had the creative work already there to apply the new technology to. I think in our world, new technologies will come out that generative art and crypto art will be able to attach to, taking it to new levels. Digital displays, VR, AR — who knows. I imagine being able to DJ in a room where I have all this art on the walls, and I can just click buttons and recurate the rooms based on the songs I'm playing. That world doesn't seem far out, and the art I've collected could make it happen. It might just take longer than we want it to.

Will: Hell yeah, dude. What kind of music do you DJ?

NukCZ: All over the place, typically electronic. I've only really DJ'd for friends' parties — a couple times publicly, but mostly for a crowd where I can play what I actually want, which is trance and house from about 2010 to 2015. If I'm feeling zany, I've got some dubstep from that era too. It's basically a time capsule of the music I was into at my peak; I still love new music, but nothing's come close to that era for me.

Theatergoers — Michael Perusse

Justice puts on incredible shows — I went to Lollapalooza this past year, and while there were DJs playing cool stuff, a lot of them are just playing other people's music. Justice plays Justice music in their own way, especially live, and that's incredible. That's what feels missing from a lot of live acts today.

I haven't DJ'd much recently, but about a year ago I went on a Twitch stream spree using this Google Chrome extension called ArtTab — I think the creator goes by Quantized on Twitter. Every time you open a new tab, it curates NFT art, or you can plug in your own URLs. I'd have that running while DJing on Twitch — a fun way to combine music and art curation. I'm trying to find other ways to get back into DJing, because I really enjoy it. Did you two ever get heavily into the electronic scene?

Trinity: Not heavily, just enough to appreciate it.

NukCZ: Did you guys play instruments or music growing up?

Trinity: I did — French horn, and drums from a young age. I was actually in a community concert band up until COVID, pretty much.

Will: Oh, that's right, I forgot you had to go to band practice as an adult.

Theatergoers — Michael Perusse

NukCZ: What kind of band — like an orchestra?

Trinity: It was more a symphonic band, about a hundred people — standard band instruments, no strings essentially. There's something about music and math, being able to get into that flow state where you're hitting the notes and the beat with everybody else, harmonizing, playing your part. I think that's really cool. But I've never made music individually, piecing parts together myself in hopes of creating something great, so it's a bit different.

Will: No instruments for me beyond the basics you try growing up — nothing ever stuck. I'm really picky with what I listen to. A lot of times I'll find one thing I like and look for more like it, but then I can't find it. I like deep house and know a few artists in that space, but whenever I let the algorithm recommend, it veers too far too quickly. So I'm always just trying things to find what fits my taste.

NukCZ: That makes complete sense — it's the same as collecting digital art, where you find an artist you like and see what they've collected. There's a way to do that in the DJ world too. Are you familiar with 1001tracklists.com? It's basically a Wikipedia of what DJs play. If you find a DJ you like, you can look at their weekly show or live sets and see every track. Most people don't only play their own music, and if they're playing a song in their set, it's clear they like it. It's the equivalent of seeing what William Mapan is collecting — it's gone through his algorithm and gotten a stamp of approval. Spotify isn't great at recommending electronic music, but if you're willing to go a bit more manual — going through 1001 Tracklists, listening to weekly shows — you can go down the rabbit hole. That's how I built a lot of my collection.

Will: Can you go the other way — if there are certain songs or artists you like, can you search and see which DJs play them?

NukCZ: I think if you click on songs, you can see which DJs have played them. So yeah, you can play the Wikipedia hyperlink game.

Theatergoers — Michael Perusse

Will: I'll check that out.

Trinity: Fascinating. The most-liked playlist on there is Skrillex Live at Lollapalooza. Were you there?

NukCZ: I wasn't at that Skrillex set, unfortunately — I think that was Saturday. Apparently it was brutally hot and crowded that day. But I've seen Skrillex once before, which was pretty cool, and I also saw him back when he fronted his emo band. He opened for All-American Rejects, Hawthorne Heights, and Fall Out Boy around 2005, 2006. Finding out the lead singer of First to Last was Skrillex kind of blew my mind. He's a very talented artist, no question — it's just a matter of whether you like crazy dubstep music.

Will: His look has changed so much. He used to have that very distinctive undercut hairstyle, and now he just looks like a regular dude. What happened?

NukCZ: He's not the same Skrillex of old, that's for sure, and the music he plays has always been all over the place — even more so now. He's more into house and deep house trap vibes versus the pure dubstep, brostep of his first couple albums, which I enjoyed the most — unlike anything I'd heard before. That reminds me of reading a book by Kim Asendorf and thinking, this is unlike anything I've seen before — like Zancan's Garden, Monoliths, totally different. That's always been a common theme for me: artists willing to do something so different, crazy, and recognizable. People being true to themselves and trying something new — that's what I've always enjoyed, in both digital art and audio.

Garden, Monoliths — Zancan

Will: 100%.

NukCZ: There's a lot of crossover, I've realized.

Will: All right, we've got time for one more, so make it good.

NukCZ: Thank you guys again, this has been a blast. If you were to start this all over again, is there anything you'd change?

Will: Having babies. From a podcast perspective, it would've made scheduling a lot easier not to have babies — that's a joke, obviously we love our babies, but it has made things difficult. Trinity, what's your real answer?

Trinity: I think we spent a lot of time doing the show and not enough time talking about doing the show — having a strategy, setting goals. We did some of that at the beginning, but it's hard to maintain. If anything, the change for me isn't having babies, it's having jobs.

Garden, Monoliths — Zancan

Will: Yeah, that works too. One thing we could have done earlier is start the Patreon sooner. From a brand perspective, it seemed right to have the show supported by crypto donations, being an NFT show. Eventually enough people told us they didn't want to support us that way, and we resisted for a while. It might've made a big difference to have that ready from the very beginning — or maybe not. We definitely wouldn't have quit our jobs either way; even at the height of our listenership, we'd never have been at that level.

Another thing: we probably chased some trends we shouldn't have, trying to grow the show by booking certain guests who weren't the best fit but had their own audience, hoping for reciprocation — going on their show to grow ours. I don't think any of that actually worked. But that's the kind of thing you don't know unless you try. Looking back, knowing it didn't yield much growth, I probably wouldn't have spent so much time trying to get on other podcasts or random YouTube shows, or having hosts of other shows on ours, unless there was a really compelling reason to do it.

NukCZ: That's all fair, but people love to go down memory lane, and I think you guys encapsulated the fx(hash) diary — if somebody wants to relive what 2020, 2021, 2022 looked like, they can go back through the archives. The interviews are very evergreen. As time goes on and we see these artists' work land in museums, people will realize Will and Trinity had some of the first interviews with them. You captured a really special moment in time, and it's hard to know how the future plays out, but I think we'll look back and see that you encapsulated what we were all feeling during this era. I wanted you guys to grow the show to be huge — I think we all did — but that doesn't mean what you did wasn't special and incredible work. This was still a huge success in my eyes, and I hope you feel that too.

Will: Yeah, for sure. Trinity, you're proud, right?

Trinity: Yeah, I think we all learned a lot, and it's been really — I mean, we're not done yet.

Will: We just released the Stevie P interview today, and we're still wrangling dates for the last guests of this run, but the door's totally open to come back. We're doing the hat, and we're still engaged in the space.

Garden, Monoliths — Zancan

NukCZ: So there will be other ways for Waiting to Be Signed to flap its wings, I'm sure.

Trinity: It's been a really fun part of this community to be part of.

Will: Well, let's wrap it there. Thanks so much, Nuk, for taking the time to chat with us. This episode will come out after your birthday since I'm traveling next week, so everyone should be looking for an announcement from you.

NukCZ: That should be out, provided everything's working properly — hopefully the website's out by then. Check it out, explore it, see some of our old videos, and there'll be lots more to come.

Will: Be on the lookout for Art Focused, the website — we'll link to that below, and to the YouTube channel for anyone who wants to go back through some of the gallery walk and talks. And I'll offer up that I'd be happy to come on and do one if you'll have me.

NukCZ: I'd love that — both of you. Start thinking of twenty pieces you'd want to talk about, and we'll do it.

Garden, Monoliths — Zancan

Trinity: Let's do it.

Will: Just twenty? Easy. Thanks again, Nuk, this was great. That's it for this one, folks. We'll be back again soon. Later — bye, everyone.

NukCZ: Bye, guys. Thanks so much.

Trinity: We're Waiting to Be Fried.

Change log

  • Initial transcript — auto-transcribed (AssemblyAI) and readability-edited.