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Will: All right, hello and welcome everyone to another episode of Waiting to Be Signed, a special interview episode. We're joined today by Mimi Nguyen, who you might know from her work at Verse and from her gallery, Nguyen Wahed. Unfortunately Trinity's not here today — she's on assignment in Canada — but we've got Mimi, and we're going to talk all about art, her current exhibition, and how she feels about NFTs. Mimi, how's it going? Welcome to the show.
Mimi Nguyen: Thanks so much for having me. Looking forward to our chat.
Will: The first question we always ask our guests is to tell us a bit about your background in art and how you came to find generative art and NFTs, and how you got involved in this whole web3 space.
Mimi Nguyen: This is going to be a long introduction — I actually thought about it recently, how I'd introduce myself to my students next academic year, and the short version always ends up confusing people. The start was that I studied statistics and data science, back when there was no such thing as "AI" — we coded in SQL and SAS, and it wasn't even called data science, it was "quantitative methods." I went into tech consulting, ended up at Accenture and Boston Consulting Group doing data optimization. At the same time, I was studying media art in art school, which was its own thing to navigate as an Asian person — it's hard to tell your parents you're not going to study economics, law, or medicine. So I waited until I was self-sufficient, earning my own salary from consulting, before applying to art school. In our community — in Poland, and especially in the Vietnamese diaspora — that's just not a common path. So I had this double life: there are actual photos of me standing outside the sculpture studio in a suit, laptop bag over my shoulder.
Eventually I got fed up with corporate life and went to study media art in Berlin. Even though it was technically a media art program, it introduced me to computational art — we coded in Arduino, did a lot of 3D printing, much more playful work. I later found out Marcel Schwittlick studied in the same building a year after me, which really showed me how much a university shapes your interests. In Poland, "media art" mostly meant digital photography — performance, photography, anything that wasn't painting. In Berlin it was much more computational: physics classes, cables, actual electrical engineering.
Then I moved to London to study at Central Saint Martins, because I was captivated by what was possible with all these technologies. At the same time, I went back to working in finance — fintech was the only job that would actually pay my rent. So again, this split life: attending an extremely haute-couture art school where everyone's in wild outfits, while also working at a fintech startup doing machine learning for underwriting — though back then we didn't say "machine learning," we said "algorithmic decision-making." It's interesting watching the vocabulary evolve without the underlying fundamentals really changing.
Then I did a PhD that finally brought both worlds together — design engineering, a collaboration between Imperial College London's engineering department and the Royal College of Art. That let me use these tools the way I'd always wanted. We used neural networks for literature review, and I did a fun study with IBM Watson on affective computing — emotional AI detecting emotions in creative-engineering teamwork, focused on remote work. Then COVID happened, which oddly helped the study: six months earlier we'd already pivoted to remote work, and then suddenly the whole world was remote.
That's when NFTs came along, and it felt like the perfect combination — I could bring my engineering background but also finally do what I'd always craved, which was to be embedded in art, working directly with artists. And Verse came into the picture coincidentally, through a series of meetings. Someone introduced me to Jamie a few months before Verse was even about NFTs — we just talked about the future. Then I met August, the CTO at the time, and we were supposed to co-write an academic paper together. Instead, I ended up working for Verse.
Will: It sounds like you had the perfect background for this web3 moment — engineering, art, and some quant financial modeling on top of it. It makes total sense you ended up at Verse. What were those early days like? I know from talking to Jamie that Verse originally started as a traditional art platform, more about helping galleries catalog inventory. Were you there when it transitioned into NFTs?
Mimi Nguyen: I joined right as the decision was being made to pivot to NFTs. When I first met Jamie, Verse was meant to be more of an online exhibition space — a response to COVID, letting galleries exhibit online instead of physically. Not "metaverse" exactly, but a beautiful way to show physical or digital art online. Then the decision came to focus on NFTs, while still bringing in a lot of traditional artists.
At that stage I was running symposiums at university and inviting speakers — Robert Alice, Simon Denny, Arthur Brightman among the first, back in 2021. That introduced me to a lot of people in the space, different stakeholders, and that network was something I could bring to Verse — bridging traditional art-world contacts with NFT artists.
Will: We love Verse, we've been huge fans. Honestly, I don't think either Trinity or I would have gotten so into collecting on Ethereum, moving off Tezos and fx(hash), if it weren't for Verse bringing in artists who maybe were in line for Art Blocks but hadn't gotten there yet, and giving them this elevated gallery experience — exhibiting the work, printing it, giving it a more unified push and voice. While you were there, you also launched your gallery, Impression. Was that part of your plan all along, staying close to artists, or did it evolve?
Mimi Nguyen: It evolved as Verse grew as a platform. More and more collaborators were coming on board, and we wanted to signal that Verse could partner with curators and even physical galleries, offering them infrastructure — the whole minting experience, a centralized wallet, all of it.
The opportunity came last year with the art fair in Paris, which is close to my heart — I used to travel there constantly from London. Easy trip, but always on my calendar; friends of mine from the Museum of Modern Art in Poland and I had this ritual of doing Frieze, then FIAC in Paris, then Paris Photo. Nina was curating a digital sector at Paris Photo, and at that point we hadn't really considered that a platform should have its own booth — that's changing this year — but some of the works I wanted to show, like Manfred Mohr's, weren't NFTs, so it didn't feel right to fold them into Verse directly. So I created something like "my gallery" on Verse, which went to the fair in collaboration with Verse. Ivan did the same thing — created his own gallery on Verse, and he's actually got another drop this week.
That became a great test run for Verse to see what would need to be built for it to function as a platform that could power galleries — starting with internal curators, but eventually collaborating with outside galleries too. That eventually evolved into Nguyen Wahed, which honestly I resisted for a long time. I never wanted to run a company. I'd been talking to artists for years and never felt I could offer them a full gallery experience worth having. A lot of what galleries traditionally provide — exclusivity, representation, marketing, exposure — looks different in the digital age. But having a gallery lets me push the program I care about most. It felt like a natural evolution for a curator: if you have something you want to say, and artists you really care about, you want the space to focus on them rather than on the technical aspects of a platform.
My dream was always to come back and work again with the artists I started this journey with. For example — before Verse had even launched, I was already talking to Qbb, this random Japanese artist nobody really knew yet. I remember sending Jamie the link like, "Look, he only has 1,500 followers, but I think he's cool, I like him." That became one of the first solo drops on Verse. It eventually spiraled into YYYSEED — in total I've done four shows with him, one physical, when he came to London. I just always wanted an excuse to keep working with him. Same with Marcel Schwittlick and a lot of other artists who've been part of my journey from the start, but who I never got the chance to return to because they were maybe considered too small relative to where the platform was growing.
YYYSEED — Daniel Catt
Will: You said you were against making a company, but here you are. It was just announced a few weeks ago that you're officially no longer with Verse — I assume you're doing the gallery full-time now. How did that happen? What convinced you? Was it the artists, all these relationships saying, "You should do this, we love working with you, go for it"?
Mimi Nguyen: I never wanted to start a gallery before because I lacked the experience, and I'm grateful for Verse and all the artists I've worked with along the way, because the last two years were on speed. Two years in NFTs is almost like five years in any other industry. People say the same thing about consulting -- two years in consulting is like ten years in a bank. It gave me a hardcore lesson in how to plan and approach things.
I also got older, and I'd actually had this idea back when I was very young, studying economics and art at university: that I should combine these two worlds, since I knew artists and I knew rich people. They were still students at the time, but I knew that eventually people from my economics school would have disposable income to collect art. I could never invite them to the same house party, but I felt comfortable in both worlds, and I thought somehow this could work.
The idea sat in the back of my head, but it never felt possible until Nina gave me a lot of support with the fair last year. That's when I realized I really enjoy this and it's genuinely fun. I've also identified a few artists I really care about and want to spend my time with -- people I speak to daily. That's the idea: I found a good network of people I feel comfortable with and can see myself working with.
Will: The artists you have -- I'm looking at the list of everyone presenting in [aside] right now, and we've interviewed three of them, plus one more coming out. We're actually releasing an interview with Travess next week. You've definitely picked some great ones to build relationships with.
You have this background in art and in economics. We talk to a lot of artists, collectors, and platform people on the show, and I get a sense of two narratives. There are people who think blockchain and NFTs are going to swallow everything, that a lot of art -- old and new -- is eventually going to have a tokenized representation. But there are also a lot of artists who got their start in NFTs and now seem to be moving away from tokenization, toward a more traditional art-world experience -- selling a print, a painting, a plotted piece -- that doesn't need a tokenized component to sell.
YYYSEED — Daniel Catt
So what's your thesis on NFTs and tokenization? Everything I've seen from your gallery so far has had an NFT component. Is that always going to be the case? Are you a true believer in this? Or is it more of a launching point for artists to get into bigger and better things? How do you think about the whole Web3 question?
Mimi Nguyen: I actually spoke to someone about this recently. At one point I realized I'm selling JPEGs, and that was quite crushing in a way. I think there's a misconception that NFTs are going to change the world. I do believe it will, eventually, but we still need a few innovations to make it easier -- the same way Instagram and WhatsApp only work because we have fast processors and touchscreens in our phones. Without touchscreens, none of that would have happened. There are still missing pieces: how do we preserve art, how do we showcase it?
That's what will change how we consume digital objects. Right now, as a collector, I can't even show the art I buy -- I bought a Samsung Frame and it doesn't loop videos, doesn't even play them. It's ridiculous. If I don't know how to display something in my house, it loses value over time. And if you look at big traditional collectors, none of these pieces are ending up in their houses. It comes down to storage -- how do we store digital art when it depends on machines, setups, and libraries that can just disappear?
During my PhD, we built an app with IBM Watson using their NLU (natural language understanding) package. A year and a half later, at my viva, my supervisor said, "The paper's published, everything's fine, can you present the app?" I went back to it, and it was gone -- the whole thing had shut down because of some regulatory change. That's what happens when a library disappears, when no one's maintaining it on GitHub anymore. And that was after just a year and a half. What happens in five years?
That's the real question, and it's why traditional collectors and museums are so slow to adapt -- there's so much uncertainty. I know they're building bigger teams just to figure out how to preserve these pieces. Once someone finds the magic bullet that fixes this, I think collecting and hoarding digital objects will become far more popular, because the paradigm shift has already happened in our lives -- there's just no tangible solution yet.
As for NFTs and my own interests: I'm not against selling JPEGs with blockchain as a ledger, that's fine. But iTunes used to sell MP3s without blockchain -- we've been consuming and buying digital files long before any of this. So in that narrow sense, we don't really need it. For provenance and inventory, sure, it's nice to have it on-chain.
YYYSEED — Daniel Catt
What I'm really interested in is something like [aside]. When I first heard about that project, I was thrilled, because it uses blockchain as a medium in its own right -- the output wouldn't exist without it. Le Random gave a great talk about this new era, and it's complex, but it adds an extra layer of reality that is genuinely Web3.
It took me years to understand this beyond the buzzwords. My own turning point was getting into the darknet just for fun, trying to explore it, and realizing: this is what blockchain is about. Googling gives you filtered results, but going through different search engines and P2P networks opens up a completely different landscape, with encryption everywhere -- you need to decrypt and encrypt messages with private and secret keys just to access certain sites. That's when it clicked for me. But it took actually experiencing it myself to understand what blockchain promises. Once you see it as a medium for art, it opens up so many avenues for artists.
I was talking with Leander Herzog yesterday about how performance art has always been about the present, about what's happening now. But [aside] lets you create art with what happens in the future -- that's what Rhea Meyers's work is about: the art world will behave a certain way, and the piece responds to that. With Anna Lucia's work, the art world itself changes the piece if something happens down the line. So the performance isn't happening now, it's happening in the future -- the next ten years become the performance itself. That's fascinating: it adds a whole new layer of creativity, a new medium for artists to work in.
There have been interesting projects along these lines for a while -- Terra Zero and other work by Jan Robert Leegte -- but they're still considered niche.
It's not a sad thing, but I think it's because they're explained in such a difficult way. It took me so long to grasp the technical side that I don't know how a normal person on the street is supposed to get it. I remember speaking to a curator at Verse and Nina about Terraforms, and Rudxane explained it to me: "Go to the contract, click here, then here, export the text file, copy it into Chrome, and it'll run." I was like, what do you mean? He said it's base64 -- a JSON file of the image itself, so it runs without any dependencies in any browser. It's just a long text string, and it means you could copy it to a laptop in Vietnam in ten years and it would still run and show the piece. When I showed that to the curator, she was floored -- she said, "You mean you don't need these machines anymore? You just send me a string of letters and I can play it in ten, twenty, fifty years?" She was fascinated. The fact that she didn't know this already shows why it hasn't gone mainstream.
Terraforms — Mathcastles
Will: It doesn't sound like there's a solution to that beyond having really intense one-on-one conversations, often with a coder or artist walking you through it. How do we get around that? I've felt the same thing -- a friend of mine who knows I collect this kind of work told his coworkers I have "a bunch of AI art." It's not AI art. Even though I've explained it to him fully, he still reduces it in his mind to "AI stuff." I almost feel like it's an insurmountable challenge -- if you have to read a ten-page white paper to understand why an esoteric piece of code is interesting, how do we ever popularize it?
Mimi Nguyen: On one hand, we don't need to -- we shouldn't. Over-explaining the technical side turns it into a tech demo, and I'm a bit against that. It's still important, especially in AI art, to understand the concept of datasets -- what goes into training, what goes into verification, how machine learning works broadly. Two years ago people wouldn't have known any of that. This year they'd know a bit more, simply because it's gone mainstream and people read about it. At some point you won't even have to explain it anymore, because people will just accept it.
And really -- do you even need to care? I don't know how 5G works, but it lets me call my mom on WhatsApp, and that's great. That's how innovation actually gets adopted. Remember when iPhones came out and it was all "this one has three megapixels, this one has four"? Who cares -- as long as the pictures look nice and I can send them to Vietnam, that's fantastic. That's what my mom cares about. She doesn't care about megapixels or data plans. If she can call her sister, she's happy. We should get to the point where people don't have to care about what's underneath. That's something the space is too obsessed about—is it on-chain, is it off-chain? If the work is good, it's good. Sometimes you look at something and it moves you, and then you learn the concept behind it. The context of the work is important, of course. It goes into conceptual art in that way. With the right concept, almost anything can actually be art.
In terms of disseminating this, I literally had this chat yesterday with a friend. I think everyone has a different view. Some people want one-to-one conversations, some want physical shows, and many artists are against that. I understand why, because it doesn't always make sense.
We were talking about Acid, for example. How on earth am I supposed to show Acid physically? I can't, because it's a performative thing on a smart contract. Showing it just doesn't make sense—I mean, I could show the JPEGs, but that takes away the whole concept. But on the other hand, artists want physical shows and collectors want physical experiences. People still want the physical book even after reading it. It's something in us. I guess in a few years that will change. My daughter doesn't know what money is anymore, or what a bank card is—she thinks people pay with Apple Watches. The whole concept of physical money has just disappeared for her. So I think we'll slowly shift in that direction. I like just observing the world—it's fascinating. Look at online shopping: where did that come from? Now everyone buys online, has online relationships. Every couple I know met on Tinder, and it's fantastic—that's just how it works now. We're talking online. A lot of artists I work with, I've never met in person. It's a fascinating shift. We're slowly moving into Web2 even now, so understanding all of Web3 will take a while too, unless everyone suddenly becomes a hacker. But it's a fascinating medium.
Will: Definitely. We've mentioned it a couple of times already, so we should talk about Aside, which is running on Verse right now. There are quite a few artists featured — you led with the Jared Tarbell piece, but there's also Leander Herzog, Lonliboy, Mathcastles, Travess Smalley, Rhea Myers, Ivona Tau, so many artists you're working with. Let me try to explain what it is for people who haven't seen it, and you can correct me where I get it wrong.
Terraforms — Mathcastles
Each artist is using data in some way through smart contracts using Chainlink. For anyone who doesn't know, Chainlink is a protocol built on Ethereum — an oracle. It allows people to bring data onto the blockchain, because the blockchain itself doesn't know anything about the outside world; it needs a trusted source feeding it information. So artists are using that. My first question: is Aside something you worked with Chainlink to develop, or something Chainlink had already built that you're using? What was the origin of it all?
Mimi Nguyen: It comes from Distributed Gallery Collective, Alexandre and Olivier — amazing, slightly crazy philosophers/engineers who've been working with smart contracts and blockchain art as a medium since 2016. They had a very controversial early project about Richard Prince, quite conceptual — like Duchamp meets Richard Prince on the blockchain. They also made one of my favorite artworks, Chaos Machine, where you'd put banknotes into a machine that would spectacularly burn them physically, and then give you a token in return. That was around 2017, 2018.
So they've thought about blockchain and smart contracts as a medium from the very beginning — when they first read about Ethereum, they thought, "Ethereum is a new kind of computer," and started programming on top of it. That's how Aside came about, a protocol they wrote themselves. On some projects we use Chainlink, on others we don't, because the data is already known — for Jared Tarbell's piece, for instance, it's about moon phases, which we can pre-code since we know the exact dates for the next two years. But other projects pull from live datasets, and the risk there is: what if the server hosting that data goes bust? That's why we connect through Chainlink — it's expensive, but we call the API through Chainlink to pull the data, which then informs the contract what to do next. The behavior of each contract is designed by the individual artist, and each has a different vision.
It's been an interesting journey, because I'd spoken to a few of these artists before and they told me they were looking for exactly this kind of experimentation with smart contracts. Of course, artists like Primavera and Anna Ridler already had this inherent in their practice. When I told them about the protocol, they said, "Yes, this is exactly what we were looking for." We actually compared the white papers for Primavera's project and Aside — they were strikingly similar, developed around the same time, completely independently. A bit freaky. So there were projects before us working with similar concepts — we're not claiming to be first. But it's fascinating to see how each artist approaches the medium and translates it into their own practice and interests.
What excites me most is the uncertainty of what happens next. In this market, it's worked in our favor, but in a hot market, this kind of thing locks the tradability of the artwork — completely against the "buy today, flip tomorrow" mentality. It forces you to wait, to be more conscious of the work, to track it. It also introduces real uncertainty about whether you'll ever be able to trade at all — Rhea's piece only unlocks when Ethereum reaches $10,000. There were jokes that it could happen tomorrow, or in five years. Huge uncertainty.
For me, this explains what a smart contract actually is in a beautiful, simple way. Early on, I didn't really understand the concept — there was a lot of talk like "if this happens, then this happens," but seeing it play out in real life makes it so much easier to grasp. Rhea's project is a great example: when ETH hits $10K, the works unlock, and you can transfer and sell them. That's exactly the promise of smart contracts that I find fascinating.
Terraforms — Mathcastles
Will: When I think of smart contracts and their promise, I think of what was pitched to a lot of artists coming into NFTs — that you'd get a royalty every time your piece sold, enforced on the blockchain. Then all it took was a few people realizing they could just message each other and trade over the counter, skip the royalty, or an alternative platform like Blur pops up, where you trade on their contract instead of the OpenSea or Art Blocks contract. So how ironclad is this really? Once I mint one of these NFTs through Aside, can I just send it to someone else, or is it literally stuck?
Mimi Nguyen: It's literally stuck. The only thing you're allowed to do is withdraw from Verse to your own wallet — we had to build that in — but it recognizes that it came from a Verse wallet, so you can't transfer it to your Ledger or anywhere else. It's just stuck. The moment something triggers it — for example, with Jared's piece, some works have already unlocked because a full moon occurred — you can list them, and someone can buy them.
As for royalties, I have a dream project: a smart contract that airdrops people Bitcoin in the future. It sounds mad, but I think it would be the first time people really understood what a smart contract means, because they'd just be amazed: "I got Bitcoin!" The moment you receive an airdrop like that, you realize it's a promise that's unbreakable — you can see the result. There are always workarounds for these things if they're not designed carefully, but so far I haven't seen a workaround for Aside. Sometimes I wish we could change things after the fact, and we just can't.
Will: What do you think the appeal is for artists here? You've got a ton of people who signed up for this. Financialization and trading were such a huge part of the mass adoption in 2021 — that's waned a lot since, and we've been in an extended down market, or what some call the "normal" market, though it feels like a down market to anyone who arrived in 2020–2021. So what's the appeal — to artists, or to you as a curator and gallerist — of releasing work like this? It kind of forces collectors to examine their own behavior. Maybe that's the point — "look in the mirror, guys, you're sometimes jerks about this stuff. You actually have to think about what you're collecting."
Mimi Nguyen: I've experienced that myself — I collected a work from 0xFFF that comes with a literal to-do list, and I was like, "Wait, I actually have to do stuff?" Which is annoying. But for artists — I can't speak for them, only for myself — what's interesting to me is that this is the first time I could work with this type of art, which I think is the essence of what we should call blockchain art. Not NFT art, not crypto art — blockchain art. The performance element, the fact that something happens in the future rather than now, is what interests me most.
There are two aspects to it. One is purely the performative medium — if you like performance art, installation, artists have always done these different types of time-based work, and now there's a new medium where you can design a performance that happens automatically in the future. It's an experiment: how far can I push what I've done before?
Terraforms — Mathcastles
The other aspect is about the collectors. Looking back, there are works I care about that I don't want to sell quickly anyway — I don't mind waiting a year. It's a social experiment. I've seen comments directly under my posts saying, "I won't buy this because you can't flip it." And I thought, fine — you don't have to buy every single work out there. You go to an art fair, you don't have to buy every single work — you buy the one you like. Some collectors were interested in that idea, and with the Jared job, many told me, "I don't care about flipping, I just want an artwork from Jared." The moon phases are a fun element — I'm personally into moon phases, and it brings this different quality into it. Some artists are just very interested in this: Rafaël Rozendaal, Mafalda Rakoš, 0xFFF, Anna Ridler — they've all been blockchain artists, so it was a natural thing for them to continue with another project inherent to that world. I think of this as more of an experimental project, in a way — we just want to see what people think of it.
Will: You've got quite a few coming together for this experiment. Can you talk us through the process of setting up a show like this? Do you reach out to artists and invite them, or take pitches? How did you get this whole group together?
Mimi Nguyen: This was curated by Georg Bak, and we started chatting about it very early on — August 2023. It was refreshing for me because there wasn't a fixed date we had to hit with a drop. It was more about understanding the concept first, what could be done with it, and thinking about who would fit — and, honestly, who we wanted to work with. A few of the artists I'd already spoken to about a similar concept for their next project, so I went back to them and said, "Look, I found something that's exactly what you were talking about — let me know if you're interested." Georg was the main lead on selecting the artists, but the concept came from Distributed Gallery, and that's usually how I like to work.
That's also why I like group shows, weirdly — even though that's not what people would expect financially. Solo drops are better for marketing and communication, sure. But group shows send a message. And this one, even though it's a group show, lasts a full year. I liked that it wasn't all happening in one drop of twelve artists — it's spread out, one project a month, so each one gets the spotlight. It was refreshing to work on that timeframe. When I spoke to artists, I'd say, "This is going to happen in 2025 — I'm not even asking you for the work now." I spoke to some of these artists in 2023, giving them a two-year runway. It's a completely different approach, aside from the market — we're not following trends, just focusing on this protocol.
That's usually how I work: I come up with some weird theme or concept, then think about who would fit it, and invite them. Last year my dream project was a similar concept — a year-long project on light. You could see it in some projects, like the one with PixelWank, where we did a show in a cinema and the artwork on the screen was the main light source. Zach Lieberman, Takawo Murakami — all these artists were invited first around the concept of light, but things happened and it got scattered. I'm stubborn about it though — I'm bringing it back at Paris Photo with the same theme, because I'm obsessed with it, and I think it ties into virtual photography in an interesting way for a photography fair: not digital photography, but photography made by code — literally, like what Lars Wander does.
So I get these weird ideas for a theme, and then I fight to find artists who make sense with it. Sometimes I reference their old work, but sometimes it works almost like a commission. The magical realism show happened because I wanted something fun for Christmas — I love Murakami and that world. We had long chats with Yazid about what magical realism even means, and he created work specifically for the show. Quibibi — I told her I wanted a door, a magical door, because the whole idea of a door opening just made sense. So it depends on who I speak to and how close I am with the artist — whether they'll build new work for the theme, because I trust them enough to know it'll be good — or whether I just say, "I saw something similar you already made, maybe you have a few unsold ones we can put in." That's the easiest way for me to work with coherence.
Terraforms — Mathcastles
Will: The lights thing is so interesting — you've already mentioned the challenges of displaying NFTs and digital works, since screens and spaces have to make sense. You had a show last year, Hyper Connections, at the School of Digital Arts Manchester, where they had this enormous — I'm not even sure, is that a permanent display covering the whole outside of the building?
Mimi Nguyen: It's a whole building sponsored by the European Union. When I saw it, I thought, the building is the screen, and they have it all year round. I'd been fighting for a slot for over a year. It came at very late notice — they said, "Okay, you can have September," and I had two months. What helped is that I'd been talking to the artists about it maybe ten months earlier, hinting that I was applying for this and it might never happen, but to keep it in mind. So when they gave me two months' notice, I went back to them and said, "This is happening — sorry, but you have two months." It was a lot of stress because the works had to be designed specifically for the screens — there were five screens across the front and six on the side, all connected, so the works had to flow from left to right, down, and underneath the building too.
Karim did amazing work, and the other three artists worked just as hard on their pieces. When I went to Manchester in person and saw it, I loved the feeling — it was late September, when students come back to university, so you'd see this army of young people looking up at generative art projects. It was an amazing feeling.
Will: I wanted to ask about the role of NFTs and digital art in public performance. We recorded an episode recently with John Gerard — it hasn't been released yet — and he's done Western Flag, planting a huge screen in the middle of the desert. He's keen on making sure his virtual works are accessible to the public, but it's challenging — it takes money or space, and there's the issue of who can actually go see it. How do you imagine the public continuing to interface with work like this, and how does it intersect with NFTs?
Western Flag — John Gerrard
Mimi Nguyen: My biggest issue is the tech-demo instinct — I don't like displays just for the sake of displaying. People will hate me for saying that, but I really don't care that something is on a massive screen. Ads are on massive screens too. It's impressive, people like it, but will they remember it if more and more projects do the same thing? I care more about whether it makes sense. If the artwork itself requires a big display, or interactivity, or the concept is about public space and viewer engagement, then of course that's where it belongs. But just slapping something on a display isn't interesting in itself.
We all have screens — why not play with that? I've always dreamed of doing an Instagram show, because that's how we consume art now, that's how we consume everything — eight hours of daily usage. What's wrong with meeting people where their attention already is? Big screens make great photos, get good impressions — but I treat that as promotional material unless it truly makes sense. There are plenty of works embedded in public space that are great, if they're commissioned and backed by an institution with something to say. The best digital art piece I've seen recently is the Guggenheim's Jenny Holzer piece, the spiraling one — it's fantastic, and it has a message, a very current one, but it's also beautiful. It's like a news ticker in a way, but it's actually sending a message, and it's site-specific. That makes sense to me. But if it's just "I'm going to put a screen here," I get more cautious.
I work with digital artists, so I deal with a lot of screens myself, and we run into a lot of issues because many displays aren't real-time. Artists are often very specific about wanting the work to run in real time rather than as a looping video — sometimes the loop doesn't even work, and it defeats the whole point. If the work is generative and meant to run in real time, what's the point of playing a video instead? It kills the piece, makes it artificial.
Will: I'm in full agreement that the Samsung Frame is a massive disappointment.
Mimi Nguyen: They don't even warn you — why not just say, "We don't play videos, you have to go through the browser," and code it onto a flash drive formatted the right way? But there's no real alternative yet. Whoever I talk to is complaining about something. I'm going to test different displays — I want to try Black Dove, since I saw them in Basel, and others I can't afford, like Dan Pass's. We just need to keep testing. But it's still so far from mainstream — it's a thing for a few collectors on Twitter. When will I see it in everybody's house? It should just be seamless.
Will: That's the future I hope for. So much of the art I collect involves motion and real-time generation — some of my favorite pieces, my favorite artists, work that way — and I can rarely share it with people. If I do, it's, "Come here, let me open this up," and it's too many steps. I just want it on a frame, on something people can actually see.
Western Flag — John Gerrard
Mimi Nguyen: But also the interaction of the work, because some pieces are interactive. I was at the Aurea show recently at the Moving Image Museum, and they recreated an old work of hers from around 1996 — a chat room she'd built herself with her boyfriend at the time. I clicked on something and broke the whole thing. It was running on something like Windows XP, and I was just scrolling through the conversation when the whole thing crashed. I felt terrible. I'm sure things like that happen constantly — four projectors weren't working, some touch sensors weren't working. I don't say that as a criticism; it just showed me how hard it is, even for a museum, to keep this work running perfectly for the public. And it's so costly — why would you bother when you could just hang a painting that's cheaper? That's the barrier to entry. But it's shocking, because we're already living through this paradigm shift into digital life. We already do everything digitally. So why can't we just consume this art digitally too?
Will: Hopefully that's coming soon. Looking at your gallery website, buried at the bottom it says "gallery coming 2024." Are you opening a physical space?
Mimi Nguyen: Yes.
Will: Can you talk about it, since it's already on your website? What will the space be used for, and what's the thinking behind it? Especially given everything we've discussed about the challenges of displaying digital art.
Mimi Nguyen: The gallery won't be 100% focused on digital artists. When I think about the program and look at the artists I want, I don't really think about who counts as a "digital artist" — and that's the point. I don't care, and I don't think people should. There's a show, it's about something, these are the artists — half of them might be digital, maybe all of them, we don't know, and that shouldn't be the point. I don't think we should be so hung up on medium. I hated shows that were so focused on medium — it felt lazy, like "let's put 10 generative artists together and call it a generative art exhibition," or "let's do an AI show." Nobody does an all-oil-painting show anymore. It was shocking to me how easily people default to choosing works that way.
I'm trying to work within different narratives and stories instead. That also gives me more flexibility to work with a lot of Polish artists, which I'm looking forward to, alongside digital artists — but it won't be "this is all AI" or labeled that way. AI will be there if it makes sense for the theme.
Western Flag — John Gerrard
And yes, the physical space is happening, partly because some of the works will even be sculptures or installations, so I need the space for that. The strangest part is that it's in New York, which is hard to explain. It was a long process — I was supposed to move out of London to somewhere closer to Asia, and I thought, if I'm only two hours from New York, maybe I'll just do it there. That plan fell through, but the excitement about New York had already taken hold. So now I'm flying from London to run a gallery there, which is actually quite exciting. Different vibe, different energy — I'm excited for it.
Will: I'm excited too, because I assume you'll bring over artists who are normally only shown in Europe, artists we've had on the show. I'd love to see them open something in New York with you. Trinity and I are both New York based, so that would be great for us — more galleries.
Mimi Nguyen: Exactly. It's different people. There will be more galleries coming to New York, and you probably know which ones. It's exciting. When I talk to the Polish crew — which is a massive scene — they're usually shown in Berlin, and shipping them to New York is the biggest challenge, especially sculpture, which is super expensive. But it's a different story to tell, and a lot of the artists I work with are based in Europe, so that's covered in a way. I think it'll be refreshing for them to show work in New York — different energy, different people.
I never actually came out for NFT NYC, so I'm not embedded in that community — I know very few people in New York. Having a physical anchor there will help me get to know more people, and I think that will be valuable for the artists.
Will: Can you say anything about when it might open, or what the first show will be? Is anything coming together yet that you can announce?
Mimi Nguyen: I can, but if it doesn't happen, then... that's the classic conundrum.
Western Flag — John Gerrard
Will: Right.
Mimi Nguyen: I'll say it anyway, because I'm genuinely excited, even though I honestly don't know if it'll happen — it's been almost impossible to remotely set up an entity in New York from London. I've been fighting bureaucracy and admin for weeks. But if it comes together in time, I'm hoping to open with a show by Addie Wagenknecht — an evolution of a work she made for a Whitney Museum commission called Believe Me. You can see it on the Whitney's website; it was done in collaboration with Leander Herzog, which people might not know, and he's one of my favorite artists that I've worked with over the past year and a half.
The work was made in response to the 2016 US election — this broken screen piece from 2017. When I was thinking about who I wanted for the first show, I kept coming back to that work. And then I realized the timing: the 2024 election is on November 5th. So I'm dreaming of a show that opens at least a month and a half to two months before the election, ideally closing on election day itself. It's not going to be the same work, but a new series from that body of work, revisiting that conversation — showing where the US was eight years ago versus today. Being able to work with Addie and Leander on that would be something I couldn't have dreamed of before. I was just thinking recently, "Oh my God, how many screens do I need for this? It's going to cost a fortune."
Will: Do you want to talk about the economics of running a gallery? What does it actually mean to open a physical space — logistically, financially?
Mimi Nguyen: Honestly, sometimes I feel a gallery is just logistics and operations — prints, shipping, packing, installing. If I think about art fairs, all I see is screwdrivers. That was my life, running around begging people for screwdrivers and ladders because we needed to change something. But there's beauty in it too.
I recently curated a show at Gallery Met with Marcel Schwittlick — a very young gallery with a nice, DIY vibe that I miss. When you're starting out as an emerging curator, gallerist, or artist, you do everything yourself. We spent the whole day installing the show ourselves, he invited friends, neighbors came by and offered to help, some people were hauling out pieces from the old show. It created this feeling I miss — people helping people without any expectation of payment. I was framing 42 works myself in between everything, racing to catch a plane, everything on the floor, a total mess — but it had this DIY beauty, this community spirit, if you'll forgive the word.
Western Flag — John Gerrard
Art fairs have that same energy: you arrive and there are no floors, it's completely empty, people are literally laying floors and running around building booths, and by 10pm it magically comes together — in one day, everything is unearthed and on display, and you can run to different booths and everyone helps each other. I hope the gallery holds onto that spirit.
The costs will be enormous — I don't even want to think about it yet. It's going to be tough and expensive. But my experience in Berlin taught me you don't have to overpay for everything. If you want things to happen, they happen — people help you. Maybe I need tables and chairs; maybe I just ask the restaurant next door instead of spending a fortune. It'll be a learning process. I'll need a few screens for sure, but for physical works, I'm happy to drill and hang them myself — I don't need to hire people for that. I think people learn that as they go. Even packing — you can outsource it, or you can just pack the work yourself.
Will: Hell yeah. Well, Mimi, we've been at this a while — if you don't have a hard stop, we usually wrap up with a couple of rapid-fire questions. First: who would you like to hear us interview on the show? We've already spoken with a lot of the artists you've worked with, but is there anyone else?
Mimi Nguyen: Have you interviewed Warren Free? I want him to talk about his work as much as possible. He shows up on Twitter Spaces, gives talks, posts a lot — but Terraforms is a fantastic project, and it's shocking that it isn't more popular. Part of that is because it requires him to explain it — it's very conceptual at its core. It's gaining recognition in the sense that people are aware of the project, but I don't think everyone understands what it's actually about.
Terraforms — Mathcastles
Will: I'd admit I don't fully understand the project myself, but I see it in the sales feed constantly — people sweeping it up this year. I don't know if that's speculation on its historical importance or genuine fans who understand it. But yeah, I'd definitely be down to have them on — it's two people who worked on that project, right?
Mimi Nguyen: Yeah.
Will: We could have them both on.
Mimi Nguyen: Also — I don't know if you've spoken to Primavera.
Will: No.
Mimi Nguyen: She's fascinating to talk to. She's a real thinker, and understanding how she works through these concepts is an amazing experience. Another person who talks brilliantly — I don't know if you've had him on — is Mario Klingemann. I invited him to give a lecture at our university, and it was one of the best lectures we've had. The students loved it. He explains things in such a fun, approachable way.
Terraforms — Mathcastles
Will: We haven't had him yet, but he's definitely on our list — we keep a running list of good recommendations. We also like to ask artists what they listen to while they code. Is there any music you want to shout out, anything you've been enjoying that you'd like to share with the audience?
Mimi Nguyen: I don't know if the audience will want to hear this, but I like K-pop and V-pop. I sometimes want to post about it, but I hold back because it's so biased — I'm Asian, I grew up watching Korean soap operas, and I just love that fun energy from K-pop. It's horrific, I know it's bad, it's nothing special, but it's light and funny and borderline kitsch. I think we need that sometimes — an upbeat pick-me-up. And V-pop, Vietnamese pop, is basically a ripoff of K-pop but sung in Vietnamese, which is hilarious because I actually understand the words.
Right before this call I did an 8K run listening to old Muse, which really helped me get through it. There were moments I wanted to stop — it's painful, I don't want to do it. Normally I listen to a lot of electro, which puts you in a trance for long distances, but when you're really struggling, you need something else. Muse pushed me through. Honestly, the song that got me through the run was "Killing in the Name."
Will: Rage Against the Machine, "Killing in the Name"?
Mimi Nguyen: Yes! My pace matched it perfectly, and it was so nostalgic. We've all gotten into this minimalistic electronic music that's hipster and cool and fashionable, but I still love old Muse and cheesy K-pop, even if that's not what people expect to hear.
Will: I think people do want to hear it — it helps them get to know you, and that's what these interviews are about.
Terraforms — Mathcastles
Mimi Nguyen: I actually send people songs like that. The furthest I went was sending Erik Swahn a V-pop song. But the best party we've had recently — related to wanting to work with Polish artists — was at the Venice Biennale. We were hanging around the Polish pavilion a lot; I introduced Adam to some of the curators working on it, and we got to see the setup before the public opening, sneaking in through the back door. The afterparty was a Lithuanian-Estonian pavilion collaboration in an outdoor warehouse, and they were playing Slovak-Russian dubstep techno, which was mad but so good. Ivan came later with Josh, and we were raving until 4 a.m. Techno with an Eastern European twist is definitely the new vibe.
Will: Before we wrap up — you've got aside running for at least nine more months, and your physical space coming. Anything else you want to plug or preview for the audience? Other shows on Verse, other platforms you might explore for future releases?
Mimi Nguyen: The only scenario where I'd consider other platforms is if a project needed constant calls to the blockchain — every minute, every hour — which would get very costly, and we'd have conversations about moving to layer 2. That's really the only case where I'd think about working with something outside Verse, since asking them to make that kind of change carries risk around the release going smoothly. So it's the same principle as before: only if it makes sense.
I like that Nguyen Wahed has a clear history on Verse, a throughline people can look back on and get a feel for. That's been important to me. It'll be tricky because the narrative will keep evolving — with aside, for instance, there's a bigger push into blockchain-based art, and hopefully more projects in that vein. That depends on the artist and what I want to explore, but if you and Trinity have ideas on how to talk more about the broader concept of blockchain art — beyond just "is it on-chain or off-chain" — I'd love that. Raising awareness, brainstorming what channels could work, since attention spans vary and content can take different forms: audio, shorts, written pieces. I'm still figuring out the best way to bring this into a bigger spotlight.
Will: Having a physical space and building community around it sounds like a solid step. It's hard everywhere right now — social media makes it tough to post something thoughtful and actually get conversation around it. Even alternatives like Farcaster have fewer people. Even with our show — we get great guests on, but we're not pulling 10,000 listeners. It's hard to build real conversation.
Mimi Nguyen: Some people say it doesn't matter — same as your show, you just need your 1,000 true fans. You guys have built a very specific, dedicated audience — people who were into Tezos and generative art back in the day. That was actually the case at the New York party where I met Trinity — Zancan, Trinity, Emilie, Lars — only about seven of us, but exactly the right people to be surrounded by. For me, I'm at the very beginning, so getting those first 1,000 true fans is the hardest part. Hopefully after that they'll bring their friends and family and help spread the word.
Terraforms — Mathcastles
Will: I love it. This has been a great episode — I hope you had fun, Mimi. Sorry again that Trinity couldn't be here.
Mimi Nguyen: Thank you. Did I cover everything you wanted?
Will: We got through everything, it was perfect. That was Mimi Nguyen — thank you so much for coming on. It was awesome hearing about the gallery, best of luck with the opening, I'm excited to attend. That's it for this one, everyone — we'll be back soon with another episode. Bye-bye.
Mimi Nguyen: Thank you so much. Always blessed. We're waiting to be signed. We're waiting, always waiting. We're waiting to be signed.
Speaker A: All right, hello and welcome everyone to another episode of Waiting to Be Signed, a special interview episode. We're joined today by Mimi Nguyen, who You might know from a lot of her work at Verse, from her gallery Nguyen Wahed. And unfortunately, Trinity's not here today. She's on assignment in Canada, but that's okay. We've got Mimi here and we're going to talk all about art and her current exhibition, how she feels about NFTs. So Mimi, how's it going? Welcome to the show.
Speaker B: Thanks so much for having me. Looking forward to our chat.
Speaker A: Me too. Me too. Well, as you know, the first question always for our guests to get you introduced to our audience is to tell us a bit about your background in art and how you came to find generative art and NFTs and get involved in this whole Web3 space.
Speaker B: So yeah, it's gonna be a very long introduction. I thought about it recently. How would I introduce myself to my students in the next academic year? And I usually say it very short, but then it's confusing. The very start was I studied statistics. I studied data science back then. Which I always want to recall that, you know, back then there was no such thing as AI. We coded in SQL and in SAS, and it was called actually quantitative methods. There was not even the word data science. And I was working tech consulting. So I ended up in Accenture and in Boston Consulting Group working with usually data optimization. And in the same time, I was studying media art in the art school. And it was really fun because as an Asian person, you know, it's hard to tell your parents, I'm not going to study economics or law or medicine. So I had to reach the point when I was self-sufficient in a way that I got my own salary from my consulting and then applied to the art school. Because in our community, in Poland, especially in the Vietnamese diaspora, it's not really a common direction for an Asian person. So I was studying media art in the same time working in consulting. So there are lots of pictures from the art school when we're standing outside the sculpture studio and I'm wearing a suit and a laptop, a Dell laptop bag. And I reached a point when I was really fed up with corporate life and I went on to start I studied media art in Berlin, and that was when in the art school, although it was a media art department, it kind of introduced me to computational art. So we were coding in Arduino and doing a lot of 3D printing, kind of more fun works. I found out later Marcel Schwittlick studied in the same building a year later, and it kind of brought me back. It shows me like how the university shapes you and your interests. Like in Poland, media art was more about digital photography.
Speaker A: Yeah.
Speaker B: So we had fundamentals, but for us it was everything that was not painting. So we would have performance art, we would have photography, but in, in, I could see that in Berlin it was computational heavily in a way. So we had physics classes, we were doing cables and all that. I don't even know, like electricity, electric stuff. And then I moved to London to study at Central Saint Martins Innovation because I was really impressed with, you know, what is out there, what can I actually do with myself and all the technologies. And in the same time, going back to working in finance, in fintech, that was the only place that I got a job that was paying me and I still had to pay rent. So again, I had this schizophrenic life when I was going to a very, very hardcore haute couture art school where everybody is wearing crazy clothes. And then in the same time, going to a fintech startup, which was quite cool as well because they were doing machine learning for underwriting. So again, back then we never used the word machine learning, we used algorithmic decision taking. So it's quite interesting to see the evolvement of the technology without using the password. And I think it goes back to fundamentals and that's what I'm looking more and more into it. And then NFT came and I was actually, no, before that I was doing the PhD. So I found a PhD that was bringing both worlds. It was design engineering. So it was a collaboration between Imperial College London, the department that was inside the engineering department. And that building also was in collaboration with RCA, so Royal College of Art. And it kind of brought these 2 worlds together. And finally, the PhD allowed me to go back to using these tools in a way I wanted. So we used neural networks for literature review. Later on, I did a really fun study with IBM Watson where we used affective computing. So emotional AI detecting emotions in teamwork of creatives and engineers. And that was kind of hands-on and really fun work on remote working. COVID happened, so everything got crazy and actually helped my study because the study, I think 6 months before, changed to remote working. And then suddenly COVID happened. I was like, oh my God, every single person now is working remotely. So then NFT came and I was like, oh, this is a great combination because it can also help me bring this engineering background, but also something that I craved all the time that I can actually go and work with artists and be embedded in art. And Verse came also coincidentally from various meetings. Someone introduced me to Jamie a few months before. At that time, Verse wasn't even also about NFTs. So we kind of had a chat about more the future. And then I met August, the CTO at that time, and we were supposed to write an academic paper together. And I ended up working for Verse.
Speaker A: It sounds like you have such a perfect background for this kind of like Web3 moment that we're in right now with engineering, art, and probably some kind of like Quant financial, you know, understanding modeling stuff that you might have been doing on that side of your education. So it makes a ton of sense that you ended up linking up with Verse. But like, what were those early days like there? I mean, I know from talking to Jamie that Verse is originally going to be a trad art platform, right? And they were going to do more like helping people catalog and figure out like inventory and stuff like that. So were you there when they transitioned into NFT? Like, were you kind of part of that with them?
Speaker B: Yeah, so I joined when the decision was that it will become NFT. So of course, there was views before. And that was when, actually, when I met first Jamie, it was in the when it was supposed to be a more online exhibition space. So kind of a response to COVID where different galleries, instead of showing physical shows, would exhibit online. So more like, not metaverse, of course, but more like a very beautiful way how you can show in an online space different types of art, either physical or digital. And then I think the decision came as that the focus would be NFTs, but still with the touch of a lot of traditional artists, for example, coming on board. And at that stage, I was running a lot of symposiums at the university and I was inviting a lot of speakers. So one of the first ones, I mean, Robert Alice, Simon Denny, Arthur Brightman. So the kind of, there was this first talk I did in 2021 and it kind of introduced me to people in the space, I would call it. So different stakeholders. That was something that I thought I could bring to Verse, kind of the network of NFT artists. and people that, you know, Verse as a traditional company was trying to bridge into.
Speaker A: We love Verse. We've been huge fans of them. And honestly, I think both Trinity and I would not have really ever gotten so into collecting on ETH and getting off of like Tezos and fxhash if it wasn't for Verse bringing a lot of those artists who maybe were like in the queue to get into Art Blocks, but then like Verse was giving them another really elevated gallery-like experience to get their work exhibited, get it printed. And really get it kind of like a more unified push and voice behind it. While you were there, you ended up launching your gallery Impression as well. So was that part of your personal plan the whole time to like stay involved with the artist side, or is that something that kind of evolved?
Speaker B: It evolved from Verse growing as a platform. And at one moment, there was more and more collaborators that were coming on Verse. So we were trying to send a signal and communicate that Verse is a platform in a way and partnering with various curators or even galleries physically and offer them an infrastructure. So like the whole minting experience, the centralized wallet. And there was this opportunity that came last year, which was the art fair in Paris, which is one of a very close fair to me because I used to travel to it myself for years and years and years from London. I mean, it's quite easy to get to Paris, but it was a kind of on my list. We actually, a lot of my friends from Poland from the Museum of Modern Art. We kind of had a tour and then they always come to Frieze and then we would go to FIAC in Paris, we would go to Paris Photo. So that was kind of our ritual. And there was this opportunity that Nina was curating a digital sector in Paris Photo. And at that moment, we didn't actually thought that a platform should have a booth. This year is going to change, but because a few of the works that I was showing were not NFTs, some of them, for example, Manfred Mohr, and it just didn't feel right because The works was not NFT and it wasn't really something designed for that. So we created something as my gallery on Verse, and that went to the fair in collaboration with Verse. We spoke about kind of that excitement of how this gallery, the digital gallery, would be one of the galleries on Verse in a way. I think Ivan created his gallery on Verse as well. And he's been still, he's doing actually, I think this week, another drop as well. And That was kind of like a great use case or like a test run for Verse to see how, you know, what has to be built, what is needed for Verse to become a platform that can actually power galleries starting from, of course, internal curators, but also later on doing collaborations with galleries. And then it evolved to Nguyen Wahed, which I always was kind of against to do. I never wanted to run a company and I've been speaking to a lot of artists over the years. I just never felt that I could offer anything interesting for them in terms of a full gallery experience. Of course, you know, a lot of activities that galleries are providing now are blurred and, you know, the whole concept of exclusivity, representation, marketing, exposure, it's a bit different in the digital age, but at least the gallery allows me to push a program that I am most interested in. And I think it's just a natural evolution of a curator. If you have something that you really want to say and something that you really want to push, and artists that you really care about, it gives you this opportunity to focus on them rather than on technical aspects of the platform. And my dream was always to come back and work with these artists that I started my journey with them. So one of the examples would be, you know, when Verse hasn't launched yet and I was already speaking to QBB, there was just this one random Japanese artist. And you surely remember these times when I remember I had to kind of like I sent the link and I was like, look guys, he has 1,500 followers only, but I think he's cool and I like him. And we did like one of the, I think first solo drop digital one was of Qbby on Verse. And then it kind of spiraled into YYYSEED. So in total, I've been working with him on 4 shows. One of them were physical when he came to London. And I just wanted to always have an excuse to come back and work with him again. Same with Marcel Schwittlick and lots of other artists that, you know, they have been an inherent part in my journey, but I just never had an opportunity to go back to them because They were possibly too small for, you know, the growth.
Speaker A: So you said that you were against making a company, but here you are now. It was just announced a few weeks ago that you're officially now not a part of Verse. I assume you're doing the gallery full-time and the— so how did that happen? How did, you know, like what convinced you then? Did artists just like all these relationships with artists saying like, hey, you can do this and we love working with you, like go for it?
Speaker B: I guess before I never wanted to do it because of lack of experience. And that's something that I'm very grateful for, for Verse and for all the artists that I've worked with and everyone that was on the way, because, you know, the last 2 years were on speed. I mean, 2 years in NFTs is almost like 5 years in any other industry. And the same people talk in consulting as well. 2 years in consulting is like 10 years in a bank. And I think it just gave me a very hardcore lesson of how To plan everything and to approach things. And I guess I got older and I, I actually had this thing that when I was very, very young and I was studying in these both universities, economics and art, I always thought that I should do something with these 2 worlds in a way that I know artists and I know rich people. I mean, they were still students at that time, but then I knew that in the future, these people in my economics school will possibly will have a disposable income to collect art. And I was like, I could bring these 2 worlds together. I could never invite them to the same house party, but I was like, somehow this can work because I feel comfortable in both of these worlds in a way. The idea was kind of back in my head, but it just never felt that this can be possible. And yeah, I think since again Nina was a big support with the fair last year and I got the feeling that it's, I really enjoy it and it's really fun. And I think I identified also a few artists that I really care about and I want to spend my time with in a way, like I speak to them daily. And I think that's, that's the idea that I, I found a good network of people that I feel comfortable with and I see myself working with them.
Speaker A: Yeah. I mean, uh, the artists that you have, I'm looking at the list of just everyone who's presenting in Aside right now, and we've interviewed 3 of them plus 1 more who's gonna be coming out. We just actually, we're gonna release an interview with Travis next week.
Speaker B: Mm-hmm.
Speaker A: So yeah, I mean, you've, you've definitely picked some really good ones to build relationships with. Obviously, you have this background in art, you have this background in economics. You know, we talk to a lot of artists on the show, we talk to a lot of collectors, we talk to a lot of people who run platforms like Jamie, and I kind of get a sense of 2 narratives. Like, there are people who think that blockchain and NFTs are going to like swallow all of this and that a lot of art is going to get tokenized eventually, or like a lot of new art is always going to have a tokenized representation. But then there's also a lot of artists now who have kind of gotten their start or kind of built their career in NFTs. And it seems like they're trying to transfer themselves, or at least in part, like get off of tokenization and get more into a traditional art world experience where, yeah, maybe they just do a print or they do a painting or they do a plot and it doesn't have to have a tokenized component to sell. So what is your thesis around NFTs and tokenization? You know, everything that I've seen from your gallery so far, I believe, is had an NFT component. Like, is that always going to be the case? Are you a huge believer in this? Or do you think it's just kind of a potential launching point to get artists like into bigger and better things? Like, how do you think about the entire Web3 thing? I guess.
Speaker B: I literally just spoke to someone about it recently. At one moment, I realized that I'm selling JPEGs. And that was quite crushing in a way. And I think that there is this misconception about NFTs changing the world. Now, I do believe that it's gonna change in the future. I don't know. I do think that we still need a few innovations to come to make it easier, just like Instagram and WhatsApp is Instagram and WhatsApp because we have very fast processors in our iPhones and touchscreen. Without touchscreen, this wouldn't even happen. So there should be like some elements still, I guess, that we don't have yet. For example, screens, or like, how do we preserve art? How do we showcase them?
Speaker A: Yeah.
Speaker B: That will change the way how we consume digital objects. Because right now, as a collector, I also cannot even showcase art that I buy because I just bought a Samsung Frame and it doesn't loop videos or it doesn't even play videos. It's just ridiculous. So if I don't know how to show it in my house, it kind of loses value after a while. And also, if we talk about big collectors, like art traditional collectors, of course, none of these pieces are ending up in their houses. It's about storage. How do we store digital art if they're in these machines that, you know, even with the wrong setups and libraries, like in, as an example, what I realized is that during my PhD, we did this app with IBM Watson based on their package called NLU, natural language understanding. And during my viva, my super— 2 years, 2 years later or 1 and a half, my supervisor was saying, Paper is published, everything's fine. And she said, "Can you can you present the app on the viva?" And I went back, and it's gone. Like the whole thing just shut down because of some regulatory changes. And I was like, "I can." And that's the thing that that happens if the library disappears. If no one is maintaining it on GitHub, all of this referencing and stuff, it will be gone. So and that was just one and a half years. So what will happen in in five years? So I think that it's the main question of why. These traditional collectors and museums are very slow in adapting that because there's so much uncertainty in that. And of course, I hear from them, they're hiring bigger and bigger teams to know how to preserve these pieces. And then once we just, you know, find this amazing magic bullet that can fix our problems, and then I think the consumption and collecting and hoarding digital objects will be more popular because it's already inherent in our lives. There is already the paradigm shift. There is just, I don't think— Yeah. The tangible kind of solution for it. And in terms of NFT and my own interests, so I'm not against selling JPEGs with blockchain, using that as a ledger. I mean, it's, it's okay. But then of course, I also know that iTunes used to sell MP3s before without blockchain. So we used to consume digital files and buy them. Even before all of this happened. And so we don't really need this, of course. And then for the historical or the inventory, I think it's nice to have it on the blockchain. But what I'm super interested in now, and I think Acid is one of these examples. I mean, when I heard about this Acid project, I was so excited that I can finally work on something like that because it's using this blockchain as a medium in its truth. So like the output wouldn't exist without blockchain. And I think that's— Yeah. Very interesting way. One One Fruit just did a great talk about this whole new era of. I mean, it's it's so complex when you read the transcript, but it's kind of give us an extra layer of reality that is web free basically. And it took me so many years to understand it because when you see the buzzwords and you read them, you're like yeah whatever. But For example, my experience was like I got into darknet just for fun. I was just trying to like to get into it, and it kind of like was the first moment when I was like, ah, this is about this is what blockchain is about because what I was googling, of course, you know Google has filters. So I realized that oh what I'm seeing is not really what is out there. And if you go on this different search engines and if you go through this P2P, it just opens up a different planet. And then there's all of this encryption. So like, you know, in order to get into this website, you need to like decrypt and encrypt messages through private and secret keys. And I was like, oh my God, this is what this is about. But like, it took me to actually experience that myself to understand the promises of blockchain. And then if you consider that this actually becomes a medium for art, it kind of opens so many different venues for artists. And I think that's, that's just fascinating. So I was speaking yesterday to Leander Herzog that performance art was always about like what's now, what's present, but our site allows us to create art with what happened in the future. That's what Rhea Meyers is about. The art worlds will behave in a certain way. In this case, it's very easy because it's unlocked, but Anna Lucia will have a work that, you know, the art world itself will also change. Yeah. If something happens in the future, so the performance is not happening now; it's happening in the future, and the whole thing—the next ten years—is a performance itself. So I think that's just fascinating how it adds this layer of creativity for artists, another medium that they can do. And I think there has been a lot of interesting projects very early on: Terra Zero, I know Web from Jan Robert Lekter, and they are still considered niche for some reason.
Speaker A: Mm-hmm.
Speaker B: It's not a sad thing, but I just think that because it's explained in a very difficult way that I didn't get it myself, and it took me so long to get it, and it took me so long to understand the technical side of it. So I just don't even know how this can be understood by a normal person on the street. And until we reach that way that this can be in a different way communicated, I mean, I was once speaking to a Curator at VNA about Terraforms, and I think it was Radkson who explained that to me. He was like, "Hey, look, if you go to the contract, click on this and then this, then you can export this text file, and then you can copy that to Chrome. It will run the file." It's like, "Oh my God, what do you mean?" And he's like, "It's called base64 or something. It's a JSON file from the image itself, so it runs without any dependencies in any browser. It's just like a long text string based." File, and it means that you can just copy it to your laptop, my laptop, I don't know, something in Vietnam, something in 10 years, and it would just run and it would just show the piece. And I was just showing that to the curator and she's like, oh my God. Like, she was like, what? I was like, yes, you don't really need these machines anymore. I just send you like this string of letters and you'll be able to play it in 10 years, in 20, in 50. And she was fascinated. And I think like the fact that she wasn't aware of it, it shows like why this hasn't gone to mainstream.
Speaker A: Yeah. It doesn't sound like there's a solution to that beyond having really intense one-on-one conversations one at a time, often with a coder or artist with you to kind of also talk about it. So like, how do we get around that? Right? 'Cause I've, I've felt the same. A friend of mine who knows that I have this show and sees the art that I have in the house told me that he explained it to his coworkers that I have a bunch of AI art. It's like, it's not AI art. That's not what it is. So like, even though he fully knows and I've explained to him, he still kind of reduced it to his mind that this is like just AI stuff.
Speaker B: Yeah.
Speaker A: You know, yeah, yeah. I almost feel like it's an insurmountable challenge. Like, if you have to read a 10-page white paper to understand why an esoteric piece of code is interesting, then how do we kind of popularize it?
Speaker B: On the one side, we don't need to, we shouldn't. I think it's a bit of a tech demo thing if we're trying to over-talk about the technical stuff, and I'm a bit against that. And I think it's still important, especially in AI art, to understand The whole concept of the datasets that go to training, datasets that go for verification later, or like, like the whole concept of how machine learning works. And 2 years ago they wouldn't know. I think this year they would know a bit. And it's just because it just went so mainstream that people read more and more and they just understand. At one moment you don't even have to explain it anymore and people will just, yeah, that's fine. Because another thing is that, do you even care? Like, you know, I don't really know how 5G works.
Speaker A: Yeah.
Speaker B: But it lets me call my mom on WhatsApp and it's great. So that's how innovations really happen. Like, I think the whole thing about iPhones when they were coming up and they're like, this has 3 megapixels, this one has 4 megapixels. Who cares? As long as pictures are nice and I can send it to Vietnam, it's fantastic. And I think that's what my mom cares about. She doesn't care how many megapixels it has and data and all of this stuff. If she can call her sister, she's happy. And we should reach that level when we don't really care about what's underneath.
Speaker A: Yeah.
Speaker B: That's something that I think the space is too much obsessed about. Is it on-chain? Is it off-chain? I don't know. If the work is good, it's good. In a way, if it's kind of like, sometimes you look and you feel that it's really moving in a way for you. And then, you know, you learn about it and you learn the concept. Of course, the context of the work is important. It kind of like, you know, goes into the conceptual art in a way. You know, in the right concept, it can be anything that is, it's actually art, but.
Speaker A: Yeah.
Speaker B: Yeah. In terms of disseminating this information. Yeah. I literally had this chat yesterday with one friend. I don't know. I think everyone has a different view on it. Some people want, as you just said, one-to-one conversations. Some people want to do physical shows and many artists are against it. I understand why, because it doesn't make sense really.
Speaker A: Mm-hmm.
Speaker B: We were speaking about Acid, for example. It's like, how on earth am I supposed to show Acid physically? I just can't because it is performative thing on smart contract. It just doesn't make sense to show it. I mean, I can show the JPEGs, but it just takes the whole thing away, the whole concept. But on the other hand, as you said, artists want physical shows and collectors want physical experiences. They want to— I read the book, I want a physical book. It's something in us. And I guess in a few years it would change. My daughter doesn't know what is money and she doesn't know what is bank card anymore. She thinks that people pay with Apple Watches. It's the whole concept of physical money just disappeared, right? There is no such thing anymore. So I think that slowly, slowly we will change in that. I mean, I'm just trying to observe the world. It's very fascinating to see. I mean, the whole thing about online shopping, right? Like, where did it come from? So then just like everyone's buying online and online relationships. I mean, every couple I know is from Tinder and it's great, but it's just—
Speaker A: Yeah.
Speaker B: No, it's fantastic. It's just the thing that this is how it works. It works. Now we are talking online. A lot of artists I'm working with, sometimes I never met them. So it's a fascinating shift. And we are like slowly shifting to Web2 even. And how do we shift to like understanding the whole Web3? Unless everyone becomes a hacker suddenly, then I think it will take us a while. But it's a fascinating medium, I think.
Speaker A: Definitely. And I think, you know, we've already mentioned it a couple of times, we should talk about a side, which is running on Verse right now. There's quite a few artists featured here. We— you led with the Jared Tarbell piece, right? But, you know, we've got Leander Herzog in here, Lonli McCarthy, Mathcastles, Travess Smalley, Rhea Meyers, like, obvious, Ivona Tau, like, so many artists that you're working with. I think first we should kind of talk a little bit about what it is for people who maybe haven't seen. I'm gonna do my best to kind of try, and then you'll tell me where I got it wrong.
Speaker B: Mm-hmm.
Speaker A: So each artist is using data in some way through smart contracts using Chainlink. So Chainlink, for anyone who doesn't know, is a protocol built on Ethereum. It's an oracle. So it allows people to ingest data onto the blockchain because the blockchain itself doesn't know anything about anything. It has to have some source of data putting it on. So these are like trusted sources of information that are now being fed into the blockchain through Chainlink. And so artists are using that. So I guess my first question is like, Aside. So you mentioned you're like, it's the Aside protocol. So is that something that You worked with Chainlink to develop, or is that something that Chainlink had already developed and you guys are using? What was the origin of all this?
Speaker B: No, so that's this coming from Distributed Gallery Collective, Alexandre and Olivier, and they are amazing, crazy philosophers/engineers, and they've been working with smart contracts very early on, and the whole concept of blockchain art since 2016. They had like a very controversial project about Richard Prince, very conceptual as well. So like, it was like Duchamp slash Richard Prince on blockchain. And also they had one of my favorite artworks, the Chaos Machine, that you would put banknotes in, it would burn it physically in the machine, like very spectacularly, and then give you a token. And that was very early on. I think like 2018, 2017. So they think about what we said, blockchain and smart contract as a medium from the very beginning when they read about Ethereum, they're like, oh my God, Ethereum is the new computer itself. And they program on top of this, for this, on top of this computer and something that Mavkassel said. So they came up with this protocol that they are writing themselves called Aside. And on few projects we're using Chainlink, on few of them we don't because the data is pretty known. For example, Jared Tarbell, it was about moon phases. It's kind of the data that we can pre-code and we know the exact dates of the moon phases for the next 2 years. But some projects will take data from more live datasets. And the only difference here is that, yes, we can take this data from some websites, but what if the server from that website goes bust and then they go bankrupt and then we lose kind of this thing? So that's why we're kind of connecting that on a better way, which is quite Expensive actually, but we're linking, we're calling the server or like we're calling the API into Chainlink to pull the data and that informs the project to know what to do next. And this information is fed into the protocol and the behavior of the contract is designed by each of the artists and each of them have different kind of vision. I mean, it was a very interesting journey because I've been speaking to a few of the artists on the list before and they were telling me that they are looking for something like that, that they want to experiment with smart contract. I mean, of course you would know like Primavera, Anna Riddler, that this is something that was already inherent in their practice already. And they just wanted to continue with that. So when I heard about the protocol, we went back to them and they were like, yes, this is something that we were looking at. I mean, we compared 2 white papers of Primavera and the Aztec and they were literally very similar but developed in the same time. So it's just like a bit freaky. And then as I said, there were projects before. That were working with the same concept actually. So we're not saying that we're the first people. And it's just very interesting to work with each of these artists and understand how they approach this medium, how they translate that into their own practice and how they translate that to their own interests. And I mean, some of them are fascinating and I think what I'm most excited here is, is kind of this uncertainty about what will happen next year. And in this market, I mean, it kind of worked for us, but of course, you know, in the hot market, it just locks the tradability of the artwork. So it was against the whole, you know, I buy today, I flip tomorrow, but it forces you to wait and to be more conscious about the work and to track it. Or it also introduces this massive, massive uncertainty whether you'll be able to trade at all. I mean, Rhea is unlocked only when Ethereum reaches $10,000. Yeah. So there were jokes it can happen tomorrow, but it can also happen in five years. So it gets this big uncertainty. But I think for me it just explained in a very beautiful and easy, simple way what smart contracts means. Because even like I didn't understood like very early on like what is smart contract. And I think there were loads of talks about smart contracts means that if this happens and this happens, great. But to see it actually. In real life, it's just way easier to grasp the concept. And I think with the Reas projects, I think it is a very straightforward one that everyone would understand. Yeah, what can we do with smart contracts? So when ETH hits $10K, works are unlocked, you can transfer, you can sell, super. But that's exactly the promise of smart contracts that I thought is fascinating.
Speaker A: When I think of smart contracts and like their promises, I think of the initial promise to a lot of artists and creators who came to NFTs, which is like, you're gonna get a royalty on every, every time the piece sells. And like, this is all gonna be, you know, enforced on the blockchain. And then all it took was a couple people to realize that actually I can just message you and we can trade over the counter. We don't have to honor the royalty, or someone will create an alternative platform like Blur.
Speaker B: Mm-hmm.
Speaker A: Where you're gonna go trade here on our contract and you don't need to use the OpenSea contract or the Art Blocks contract to trade. So like, how ironclad is this, right? Like, I think the idea behind it is really interesting. But like, once I mint one of these NFTs through Aside, can I just send it to someone? Or is it literally like stuck? It's literally stuck. Wow. That's awesome.
Speaker B: The only condition that is allowed is you can withdraw from Verse. I mean, we had to do it. So you can withdraw from Verse to your own wallet. But that's because it reads that it's from Verse wallet. But you cannot transfer it to your Ledger. Nothing. It just stuck. And the moment something happens, so for example, Jared, already some of the works are unlocked because there was like this full moon that already happened. You can list them and someone can buy them. So that's, yeah, with the royalties, it's just fascinating. I think what I'm dreaming about, this is my dream project. I thought yesterday that I would love a smart contract that would just airdrop people Bitcoins in the future. It's a mad project, but that's the first time when people would understand what it means because people would be like, oh my God, I just got a Bitcoin. And I think it's, you know, because the moment you, you get airdrop, you're like, but that's a promise that, you know, that will happen. And if it really happens, it's something that, you know, it's unbreakable in a way. And then you can see the results. And as you say, there's like loads of workarounds, but if it's designed in the right way, I mean, so far I, I haven't seen workarounds for Ase to be able to move things. I mean, sometimes I wish we could change stuff. And we're like, nope, we can't.
Speaker A: Well, what do you think the appeal is for artists here? Because obviously, you've got a ton of folks that signed up for this. And NFTs trading, the financialization of it all was such an important part, for better or worse, of the mass adoption event of 2021. It's obviously waned a lot since then. And we've been in this kind of extended down market, or what some people are referring to as a normal market, but it feels like a down market for everyone who kind of got here in 2020, 2021. So like, what's the appeal to artists or even to yourself as like a curator and gallerist to release work like this? That's kind of like, I don't wanna say like necessarily making fun of collectors, but kind of like making them examine maybe their own behavior and their own, like maybe, maybe that's exactly the fun, right? It's kind of like, hey, look in the mirror, guys. Like you're sometimes jerks. Like, so you have to collect this and really think about it. Yeah.
Speaker B: I mean, I had that as well because I collected some work from 0xFFF and, you know, you have to do some, it's called to-do list, funnily, but then it's just like, I was like, no, I have to actually do some stuff, which is quite annoying. But I guess for artists, it's, no, I can't talk for them, but I can talk for myself. And I think it's just very interesting for me that the first time I could work With this type of art. For me, it's the essence of what we call blockchain art. Like it's not NFT art, not crypto art, but blockchain art. And the element of the performance that is happening in the future, not now, is the most interesting for me. So there are 2 aspects. One is just performative medium. And I think, you know, if you like performance or as an artist, or you just like, I mean, artists do like this kind of installation, performance, different types of art. And then you have this new medium that is like, okay, now you can just design this performance and then it's going to happen automatically in the future. Then it's kind of like an experiment. Okay, how can I push the boundaries of what I've been doing before? And another aspect that I think for me is interesting, and it's sort of about the collectives, because I mean, if I look back, there are works that I care I don't really sell them. So, I mean, I don't mind if I have to wait a year to sell them. And I think it is an experiment, a social experiment. And I heard so many comments. I saw that they were like, I won't buy because you can't flip. And literally like directly under my post. And I was like, fine. You don't have to buy every single work that is out there.
Speaker A: Yeah.
Speaker B: I mean, you go to an art fair, you don't have to buy every single work. You buy the one you like. If you don't like, Don't buy, and I think some collectors are interested, and some collectors you know with the Jared job many collectors told me I don't care that I don't have to take and flip. I just want an artwork from Jared, and with the moon phases it's it's like a fun thing. I'm personally into moon phases, and I think it's it's just kind of like this different element that brings into that. Some artists just are just very very interested. I mean Raya Mayer's Primavera. Maf Kasos, 0xFFF, Anna Riedler, they all have been blockchain artists. So it was kind of, I guess, a natural thing for them to just continue and then, you know, do another project that is inherent with that. And I guess this is more like an experiment project in a way that we just want to see what people will think about it.
Speaker A: You've got quite a few coming together for this experiment. So I wonder, like, can you talk to us a bit about what is the process like for setting up a show like this? Like, do you reach out to artists and say like, hey, do you want to participate? Do you kind of take pitches? How did you get this whole group together and on board?
Speaker B: This is curated by Georg Bak, and we started to chat about this very early on, I guess August 2023. It was refreshing for me because there was not really a date that, you know, we had to have a drop. So it was more Understanding first the concept and what can be done with this and thinking who would fit the project, who would actually make sense here. And of course, you know, who do we want to work with? I have to be very honest here, like in a way. And as I said, like a few of the artists, I already spoke to them about a similar concept that they wanted to do as their next project. So automatically I had to go back to them like, look, I found something that is exactly what you were speaking about. And so let me know if you're interested. So it was just speaking to, of course, curator Georg, who was the main lead to kind of selecting the artist. But the concept came from Distributor Gallery and that's usually how I try to work with. And that's why I weirdly like group shows. And of course, that's not what people would expect financially. Of course, solo drops are better, I guess, you know, the push, the marketing, the communication. But I do like the group shows because They sent a message. And I think for us, it is in a way a group show, but it, it lasts 1 year long. And that's what I also liked about this because it wasn't really, okay, this is all happening in this drop, 12 artists, but it's spread out. So every month we can focus on 1 project. We kind of give them the spotlight. And it was very refreshing to work with such a timeframe that when I speak to artists, I was like, oh yeah, you know, this is going to happen 2025.
Speaker A: Yeah.
Speaker B: Like, I'm not even interested asking you for works now. And I spoke to these artists in 2023. So like, I'm giving them a timeframe of 2 years and it's a completely different approach. It's aside the market in a way. We're not really following. We're just kind of focusing on this protocol. And that's usually how I work, that I throw in, I come up with some weird theme or concept, and then I think who would fit the theme and I invite the artists. It wasn't really seen last year, but my dream last year was a very similar concept, a year-long project on lights. And you could see in some projects that was Pixel Fool, which we did a show in a cinema, and the artwork on the screen was the main source of light. So it kind of, it was playing on this concept. Of course, then Zach Lieberman, A.M. Murakami. So all these artists were invited first for the concept of light. And then of course, however, Yeah. Things happened. It just kind of got scattered. And I'm very stubborn about this. I'm coming back to Paris Photo with the same theme, lights, because I'm obsessed about it. And I just think that it's kind of like tying into virtual photography, which, which I think is quite interesting for a photography fair to not talk about digital photography, but about virtual photography.
Speaker A: Hmm.
Speaker B: Photography that is made by code, literally, like something that Lars Wander is doing. So yeah, so I have like this weird Ideas of a theme, and then I just fight to get the artists that make sense with it. Sometimes I reference their old work, but sometimes it works almost like a commission. So one of the old ones, the magical realism show, it came because I just wanted something very funny for Christmas. And I do like Murakami and stuff. And, you know, we had like very long chats with Yazid about like, what is magical realism? And You know, he was creating work that was specifically for this show. Quibibi also, like, I kind of said, I do want the door. I want the magical door because it just, yeah, the whole thing about like door opening, it just makes sense. So yeah, it just depends who I speak to, how close I am to the artist. Like, can they build a new work for the theme? And I trust them so much that I know it's going to be good. Or I just say, look, I saw something that you already had similar, or maybe you have it.
Speaker A: Yeah.
Speaker B: a few unsold, and then we're going to put into that. So yeah, it's kind of like, for me, the easiest way to work with coherence.
Speaker A: The lights thing is so interesting. And like, obviously, you already mentioned like, the issues of displaying a lot of NFTs, a lot of digital works, because screens and spaces and what makes sense. And you had a show last year, Hyper Connections, at the School of Digital Art Manchester, where they had this like Enormous. I'm not actually not even sure, like, is that just like a display that they have all year round where they have the whole outside of the building like that?
Speaker B: It's a whole building that was sponsored by European Union. And when I saw it, I was like, oh shit, the building is the screen and they have it all year round. And I've been fighting for that more than a year, actually. I've been trying to get a slot basically. And it came very late notice. They're like, oh, okay, you can get September. And I had 2 months and I went back. I mean, what helped me is that I was talking about this maybe 10 months before already. Like I already hinted that to the artist, like, I'm looking to the screen, I'm applying for this. It might never happen, but something to think of. And when they gave me 2 months notice, I went back and was like, okay, this is happening. I'm sorry, but you have 2 months. And, and it was a lot of stress because the works were different for the screen. Of course, it was 5 screens.
Speaker A: Yeah.
Speaker B: 6 in the side as well, and they all were connected. So they had to design works that would go from left to right and then down and then underneath the building as well. Karim did amazing, amazing work. And then a different work that was for a release. So they were, all 4 of them worked super hard. And I think that, you know, when I came in person to Manchester and I saw it, like, I think I just loved the feeling because, you know, it was September. So end of September is when students are coming back to the university. So you just see like an army of young people kind of looking up.
Speaker A: Yeah.
Speaker B: And looking into what is some of the projects with generative art, it just, it was just an amazing feeling.
Speaker A: I wanted to bring this up because I wanted to ask you, like, what do you feel is the role of NFTs and digital art in like public performance? Like, we, it hasn't been released yet, but we recorded an episode recently with John Gerard and, you know, he's done Western Flag and, you know, planted a huge screen in the middle of the desert. And he's like very keen on taking like his virtual works and trying to make sure that they are accessible to the public. And, but it is, it's challenging, right? It either takes a lot of money or it takes a space. And then there's the issue of access and who can go see it. So like, how do you imagine the public continuing to interface with stuff like this? Like, do you, how do you think it intersects with NFTs?
Speaker B: My biggest issue is tech demo. I think I don't like displays, like, you know, showing just for the sake of it. And a lot of people will hate me for saying that. I mean, I really don't care. That something is on a massive screen. Like, I mean, ads are on massive screens. I'm sorry, but like ads are. So it is impressive. People like it, but is that something they will remember if more and more projects like that will come? I'm more thinking about if it makes sense, then yeah, then why not? So if the artwork itself is requiring a big display or some interactivity, or, you know, the concept is about public space or like kind of, you know, the engagement of viewers and stuff, then of course that's where it should be and that's where it belongs. But just to slap something on a display, it's not really something interesting. One thing is like, we all have screens. Like, why don't we just play with this? I always dreamed of like having an Instagram show because that's how we consume art. That's how we consume everything. It's like 8 hours daily usage. So what's wrong with it? If that's the max attention you can get from someone, from a collector. But then of course, big screens make great photos. It gets good impressions. So that's, I'll treat that more, again, as I said, like promotional material, unless it makes sense. I mean, there are loads of works that are embedded in the public space and I think that's, you know, that's great if they are commissioned, if they are also backed by some institution, they're trying to send some, I mean, so the great digital art piece, I think the recent one that I saw is the Guggenheim Jenny Holtz. The spiraling.
Speaker A: Yeah. Yeah.
Speaker B: I mean, it's fantastic and it has a message as well, like a very current one, but it's beautiful in a way. I mean, I like it. There's like a lot of like different, you can, it's like for me, I can see like the news kind of, what's the word for that when you have like the ticker? Yeah. Yeah. The tickers. And, but they are actually sending a message and it's actually sight-specific. specific as well. So that's great, that makes sense. But if it's just, you know, I'm gonna put a screen here, and then I'm more like cautious about it. And of course, I work with digital artists, so I myself have to deal with a lot of screens. And we already are encountering loads of issues because not many of them are real-time.
Speaker A: Mm-hmm.
Speaker B: And I think a lot of artists are very specific about the works to be real-time and not just a video on a loop. Sometimes the loop doesn't even work and it just loses the whole point because if the work is generative and it's real time, then what's the point of playing a video? And that kills the whole thing. That makes it artificial.
Speaker A: Well, I'm in big agreement with you that the Samsung Frame is a massive disappointment.
Speaker B: So they didn't tell me. But why didn't they say like, we don't play videos, you have to go to the browser. Yeah. And code it on your flash drive that is formatted in the specific type. But then, yeah, I mean, again, there is no alternative. I mean, there are other screens and whoever I speak to, people are complaining. So I'm going to test different ones. I'm going to test Black Dove as well, because I saw them in Basel and other ones I can't afford, like Danpasses and stuff. And I think we just need to test. But again, it's so not mainstream. It's just for a few collectors on Twitter. When would I see it in everybody's house? You know, it should be just seamless.
Speaker A: That's the future that I hope for because So much of the art that I collect does involve motion and it's that real-time generation. And some of my favorite pieces do that. Some of my favorite artists make work like that, and I can rarely ever share it and talk to people about it. And if I do, it's like, oh, come in here and let me open this up and let me— and just, it's like, it's too many steps. Like, I just want it on the frame, on something that people can see.
Speaker B: Yeah. But also interaction of the work, because some of them are interactive. So I was in the In the Aurea show recently in the Moving Image Museum. And they recreated an old work of hers from, I think, 1996. It was like a chat room that she created herself with her boyfriend at that time. And I think I clicked on something and I broke the whole thing. It was like Windows XP or like, but I literally like was scrolling through the conversation and the whole thing just kind of crashed and I felt so bad. And I'm sure things like that happen constantly. I mean, 4 projectors didn't work. Some touch sensors didn't work. And I'm not saying that in a negative way, but I just saw how difficult it is even for a museum to keep it working for public constantly, like perfectly. And I mean, it's so costly. Why would you bother if you can get a painting and it's cheaper? So yeah, I guess that's just like this barrier of entry and But it's shocking because that, as I said, we already are through this paradigm shift of digital lives. We already am doing everything digital. So why, why, why cannot we just consume this art digitally?
Speaker A: Well, hopefully it's coming soon. Another thing I noticed, you know, looking at your gallery website here, buried at the bottom, it says gallery coming 2024. So are you opening a physical space?
Speaker B: Yes.
Speaker A: Is that something that you can talk— it's on your website, so it's something that you can talk about? Like, what will the space be used for? What are the ideas behind it? And like, also, yeah, why? Because everything you've done so far and everything that we've been talking about is like the challenges displaying digital art and, you know, displays and all of that. So what's the idea behind the gallery?
Speaker B: Because the gallery will not be 100% focused on digital artists. I mean, when I input artists, you know, or I think about the program and I look at it, you don't really know who is a digital artist. And that kind of was my point. I don't care. And I don't think people should care. Like, there is like a show, it's about this. These are the artists. Half of them are digital, maybe all of them. We don't know. That shouldn't be the point. And that I think that we shouldn't be so hellbent on the wording in, you know, on the medium or this whole, this, um, yeah. Because then I just hated shows that were so focused on medium. It's just so lazy in a way that Let's just put 10 generative artists and just call it generative art exhibition. Or let's do an AI show. Shall we do an oil show? I mean, no one is doing that anymore. And I think that was very shocking for me that people just went very, very easy in a way of choosing the works on view. Mm-hmm. And because I'm trying to actually Within different narratives and stories. A, it opens up more flexibility for me to work with a lot of Polish artists, and that will be something that I'm kind of looking forward to, and digital artists as well. But it's less about, well, this is all AI made and, you know, there will be AI if it makes sense for the theme.
Speaker A: Mm-hmm.
Speaker B: And the physical one is yes, because I mean, some of the works will be even sculptures. Or installations, so I do need the space. And the weirdest idea is that it's in New York, which I mean it's really hard to explain why. It was like a very long process. I was supposed to move out from London closer to that side of the world, and kind of I thought, okay, if I'm two hours away from New York, maybe I'll just do it in New York. But then this idea fell through. So, but then already the whole excitement about New York. already started. I'm like, I'm just gonna fly from London and have a gallery there, which is actually quite exciting. I think it's a different vibe and I think it's different energy and I'm very excited for it.
Speaker A: I'm excited for it because, you know, I assume that you'll be bringing artists that normally are only in Europe that we've had in the show. And I'd love to see them come to New York and open something there with you as part of a show. And then we get to, because I, you know, Trinity and I are both New York based. So yeah.
Speaker B: Exactly.
Speaker A: It's great for us. Open more galleries.
Speaker B: Yeah, it's different people, right? Because I mean, there will be more galleries, I guess, in New York coming and you know which ones as well. So of course it's quite exciting. And I think, you know, when I speak to the Polish crew, that's quite massive. I mean, then usually they would be shown in Berlin and I mean, for me would be to ship them and that's the biggest challenge to ship them to New York because Especially if it's sculpture, it's super expensive. But it's a different story that is going to be told. And a lot of artists that I work with are actually based in Europe. So they have this kind of covered in a way. And I think it's a bit refreshing for them also to have this work show in New York. It's a different energy and different people. And I think that's why it's so exciting because I never came for NFT NYC actually. So I'm not really embedded into that. community. I know very few people in New York, so I think that having the space there, kind of the anchor there, helps me to get to know more people that are based there. And I believe that that will be quite valuable for the artists.
Speaker A: Yeah. Is there anything you can say about when it might open, what the first show might be? Is anything coming together yet that you can announce?
Speaker B: I can, but then if it doesn't happen, then I'm That's the classic conundrum.
Speaker A: Yes.
Speaker B: But I will say it, what I'm super, super excited about, and honestly, I don't even know if this is going to happen because it's pretty impossible for someone in London to remotely open an entity in New York because I've been struggling for weeks and weeks now back and forth with bureaucracy and admin and all this thing. And it sounds like it's just a mad idea, but if it happens, That I can do it on time, is that I am looking forward to a show with Adi Wagenknecht, and it's an evolution of a work that she had done for a commission for Whitney Museum that is called Believe Me. So you can go on Whitney website and you can see the work as well. It actually was in collaboration with Leander Herzog, which we don't really know. And one of my favorite artists that I've been working with over the last year and a half. And it's the work that was done in reflection to the election in 2016 in the US. And when I thought about, you know, what could be the first show, you know, who are the artists that I want to work with, that I want to put forward. And I thought about, and I, for some reason I thought about this work. I'm like, it was about Trump, that work in 2017. And it's like this broken—
Speaker A: Yeah.
Speaker B: screen and time-wise, I'm like, oh my God, the elections are on the 5th of November. So I dream of a show that would be open 2 months at least before, or 1 and a half before the elections. Maybe something will happen. You know, the show ideally would close on the day of elections, but it kind of spires this whole conversation. And I mean, it's been hot already, but this kind of reminds us, it brings us back to that moment in 2016 and then later 2017. It kind of shows, you know, the state of how US has been 8 years ago and then today. And it's the same work in a way. It's not going to be the same work, but it's a new series from that body of work. And it's just fascinating. And for me to be able to work with Adi and Leander on that, it's something that I wouldn't be able to dream of before. And I think it's It's super exciting for me if this can happen. I was thinking recently, I was like, oh my God, how many screens do I need for this? It's going to cost a fortune.
Speaker A: Yeah. I mean, do you want to talk about that at all? Like, what are the economics of running a gallery? I mean, I know we've already gone for a while, so maybe it's too big of a topic, but what does it mean to open a physical space? Like, what does it mean to think about exactly that? Like, oh, we need like a dozen screens and it's got to be a logistical nightmare.
Speaker B: No, it is. It's, I mean, sometimes I feel that a gallery is just, is just Logistics in a way and operations. Like, I mean, prints, shipping, packing, installing, and all of this stuff. I mean, if I think about art fairs, I just see screwdrivers. Like, that was my life running around with Holly, begging people for screwdrivers because we wanted to change something and ladders and stuff. But there is a beauty in it. So recently I curated a show in Gallery Met with Marcel Schwittlick. It's a very young gallery. And it has this really nice vibe that I missed in a way that it's— I mean, of course it will change hopefully in the future and it's actually a good change, but you know, when you're starting as an emergent curator, gallerist, artist, everything you do by yourself. And it was such a nice feeling when we were in the gallery spending the whole day installing the show ourselves. And he invited his friends and the neighbors were coming and asking to help. And some people were kind of taking the stuff from the old show. Yeah. It just created this weird feeling that I missed. I don't see people helping people anymore without like any remuneration. And I missed that. And I thought that it was such a nice atmosphere that, you know, people from around just came and helped and the guys were just drilling and putting the things. I was framing the works myself in the gaps of 42 works that I had to like speed frame because I was I was running to the plane and everything was on the floor. It was a mess, but it kind of, it has this kind of DIY beauty in a way, but this, yeah, I hate this word, but like a community sense. And yeah, and the fair was like that, you know, you come to the fair and it's, there are no floors at all. It's empty. People are like literally putting floors and people just running around and installing their booths. And at 10:00 PM, suddenly magically it just happens. Literally in one day, everything just shows like Unearthed and it just shows up and, and you can run around different booths and ask for help and everyone is so helpful. And then I think that spirit is something that I hope that the gallery will have. The costs are gigantic. They will be, I don't even want to think about it right now. I think it's going to be really, really tough and really expensive. But I know that you also don't have to overpay with a lot of things. The experience in Berlin kind of showed me that. If you want things to happen, they will happen. People will help you. And yeah, I think that, you know, maybe I would need some, I don't know, tables, chairs. Maybe I can run to a restaurant next door and just ask them. I don't, I don't actually have to spend all this money. So yeah, I guess it's going to be a learning process for me. And screen-wise, I don't know. I will have to have a few screens for sure.
Speaker A: Mm-hmm.
Speaker B: But yeah, if it's physical works, I'm happy to drill. And hang them myself. I don't really need to hire people to do that. And I guess people learn that throughout the process as well. I mean, again, packing, you could also outsource that, but you can also just pack the work yourself.
Speaker A: Hell yeah. Well, Mimi, we've been going for a while now, so if you don't have a hard stop, we'd usually wrap up with a couple of rapid-fire questions. The first one here would be, who would you like to hear us interview on the show? I mean, we've already interviewed a bunch of the artists that you've worked with, but Who would you be interested in hearing?
Speaker B: Have you interviewed Warren Free? Because I do want him to disseminate as much as he can. Because, you know, of course he appears on Twitter Spaces. He just had this talk recently. He posts a lot, but Terraforms is a fantastic project. And for some reason, why is it not more popular? Like, it's just shocking. And of course, because this is one of the projects that requires him to explain it because it's very conceptual at its heart. It is getting kind of, I guess, recognition in a way that people are aware of the project. But I think not everyone is understanding what the project is about.
Speaker A: Yeah, I think that's— I mean, I would say I don't even really understand the project, but I see it in the sales feed a lot this year. A lot of people were sweeping that one up and collecting it. But I don't— yeah, I don't know if it was because they're just speculators who think that there's going to be a historical thing for it and like that, and it's important, or if they are legitimately Fans understand it. But yeah, definitely would be down to have— it's 2 people, right, who worked on that project though?
Speaker B: Yeah.
Speaker A: Yeah.
Speaker B: Yeah.
Speaker A: So maybe having them both on.
Speaker B: And have you— I don't know if you've spoken to Primavera.
Speaker A: No.
Speaker B: I think she's fun as well to speak to. She's always a great— yeah, she's crazy. That's why it's so great to hear her thoughts because she, again, she's a thinker and I think that's why You know, I'm fascinated by her practice and I think a lot of things that she's saying, that she's thinking through, it's just very, just makes sense. And understanding how she thinks through these concepts, it's an amazing experience. And I guess one great person who talks very well, and maybe, I don't know if you had him, Mario Klingemann. I also, I invited him to a lecture at our university and he delivered one of the best lectures. Like, I mean, Yeah. Students were like, oh my God, it was so great. And they just, they just loved it so much. And I, because, you know, he explained it in a very fun way as well. Approachable way.
Speaker A: Yeah. We haven't had him yet, but he's definitely on our list. We keep like a running list in our organizational tool. All good recommendations there. And, uh, you know, we also tend to ask people, usually artists, we ask them like what they listen to and stuff while they code. So is there any kind of like music, anything fun that you Want to shout out stuff that you've been listening to recently that you like, that you want to share with the audience?
Speaker B: Sure. Well, I don't know if the audience will want to hear. I like K-pop and V-pop.
Speaker A: Oh yeah.
Speaker B: Sometimes I really want to post about it, but I'm like, ah, no one will actually like it because it's, I mean, again, it's so biased, but I'm Asian and I grew up watching Korean soap operas and I just love the fun energy. From K-pop. It's horrific. I know it's bad. It's just pop and it's nothing special, but it's just so light and funny and just borderline kitsch, silly. And I do think that we do need that sometimes.
Speaker A: Yeah.
Speaker B: We do need kind of, you know, an upbeat picker. And I just really love V-pop because it's Vietnamese pop and it's a ripoff of K-pop, but they sing in Vietnamese and it's silly. Hilarious because again, I understand the words. But yeah, I've been actually, I just did before our call 8K and I was running to Old Rock. It actually helps me to get through because many moments I was like, I just want to stop and I hate it and it's painful and I don't want to do it. But this again, because we get so much into electro and of course I used to listen to a lot of electro and it puts you in a trance when you run long distance. But when you're like really struggling and you're like, okay, I can't do this next K.
Speaker A: Yeah.
Speaker B: And then you just put like Muse, like an old Muse, then it kind of pushes you. And I think it's the best one. This is ridiculous. The best one that pushed me was Killing in the Rage.
Speaker A: Rage Against the Machine, Killing in the Name of?
Speaker B: Yeah. Yes. And I was like, oh my God, this is like literally my speed was like so fun. And it's very nostalgic. I think that we just, we got into this minimalistic electronic music. A lot, which is very hipster and cool and fancy and fashionable. But I do like an old Muse and I do like a cheesy K-pop, which is not what people want to hear about.
Speaker A: I think people do want to hear it. You know, it helps people get to know, know you, and that's what these interviews are about, you know.
Speaker B: I do send people that. I think the, the furthest I went was I sent Andreas Gysi a Vietnamese pop song, a V-pop song.
Speaker A: Nice.
Speaker B: But then, yeah, I think the last party that we really enjoyed, and that's related to the fact that I said I want to work with Polish artists is when we went to Venice Biennale, we're hanging around with the Polish pavilion people a lot. So I introduced Adi Lander to some of the Polish curators or the people who were working on the pavilion. We kind of get through the back door before the public opening. So we kind of saw how they were setting up the thing. And then of course the afterparty was, I think it was Lithuanian and Estonian. Pavillon collaboration afterparty outdoor in a warehouse. And literally what they were playing was the Slovak-Russian dubstep techno, which was mad, but it was so good. And Ivan came later with Josh as well. And we were literally raving till 4:00 AM and it was just so fun. And I think that's, yeah, having this techno with an Eastern European twist, it's kind of the new vibe now.
Speaker A: Okay. Awesome. Well, lastly, before we wrap up the interview, you know, we've talked about, obviously you've got Aside going for what, like 9 more months at least. You've got your physical space coming. Is there anything else that you want to plug or talk about for the audience to look ahead to from you and from the gallery? Like other shows on Verse? Are you gonna explore other platforms too, potentially for release? Like what's coming up that you wanna preview for everyone?
Speaker B: Only this consideration would come if it makes sense. So if, for example, there is a project that requires a lot of calls to the blockchain and the calls are literally every minute, every hour, and it just will be very costly, they are conversations if we have to move to layer 2. And that is kind of the only moment when I would think that I would have to speak to other platforms, you know, asking Verse to do such a big change in a way. I mean, I know it's not that big, but it just creates a lot of risks, right? That it won't work well during the release and stuff. So it's a bit like what I said before, if it makes sense, then yes. But I do like this fact that, you know, there's Nguyen Wahed on Verse and there is a kind of a clear history of what was presented previously. And then maybe people can get the flavor. And I think that was the most important thing for me to kind of grasp the flavor of that. And it's going to be very difficult because of course, I evolve and the narrative will change, you know, with Aside, for example, kind of like this very big push into blockchain-based art and possibly there will be more projects with that. So that's something that I personally am looking into and look forward to. I think hopefully I'll be able to work on more projects like that. So that depends on the artist and what I really want to, and then if anyone And you and Trini have ideas how we can help, as I said, talk more about this rather than the JPEGs, or is it on-chain or off-chain, but more kind of about the whole concept of blockchain art. Yeah. Kind of increase the awareness of that and hopefully, and then brainstorming and thinking about what are the other channels that we could talk about it? Because of course there's attention span and there are different types of content that can be provided. It can be audio, it can be shorts, I don't know, written, physical shorts. But yeah, I'm really trying to decode what is the best way to share this and bring this into a bigger spotlight.
Speaker A: Well, I mean, the gallery, having a physical space and starting to build more community around it. It sounds like a good step at the very least. I think we've all experienced how difficult it is on social media now to like actually post, even if it's thoughtful and get it out there and get conversation around it. Even alternatives like Farcaster, like it's just, there's less people there. It's harder to really feel like, and even our show, you know, like we have this show and we get great people on and we don't get, you know, 10,000 listeners. You know, it's very, it's hard. It's hard to build a conversation. It's hard to—
Speaker B: Yeah.
Speaker A: Do it, but maybe it is just one person at a time in physical locations and stuff like that. And I'm looking forward to it.
Speaker B: I mean, some people say it doesn't matter, right? Like the same with your show, like, you know, you just need this 1,000 true fans.
Speaker A: Yep.
Speaker B: And that's fine. And I think, yeah, for, for you guys, I mean, you've written an amazing audience and I think it's a very specific audience of people who are interested in You know, back then in Tezos and in generative art. And I think, you know, that was the party I mentioned in New York that I met Trinity. That was the audience. There were these people, Zancan, Trinity, Emilie, Lars, like, it was like 7 of us only, but it's just like the right people that you want to be surrounded with. And then, yes, of course. So for me, that was just, you know, I'm at the very beginning. So like the first 1,000 true fans, that's the most difficult thing. And then I think after that, Yeah. Hopefully they will bring their friends and family and they will help also to spread the word.
Speaker A: Well, I love it. I'm excited. I think this has been a great episode. I hope you had fun, Mimi. It was great to chat with you. And sorry again, Trinity couldn't be here.
Speaker B: Thank you. Did I reply anything that you wanted?
Speaker A: Yeah, we got through everything. It was perfect. It was perfect. So let's wrap it up there then. That was Mimi Nguyen. Thank you so much for coming on, Mimi. It was awesome to hear about the gallery. Best of luck with the opening. I am excited to attend. And that's it for this one, everyone. We hope you all enjoyed. We'll be back again soon with another episode. All right, bye-bye.
Speaker B: Thank you so much. Always blessed. We're waiting to be signed. We're waiting, always waiting. We're waiting to be signed.
Change log
—Initial transcript — auto-transcribed (AssemblyAI) and readability-edited.