Waiting To Be Signed · interviews on generative art, on-chain
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Interview // SEP 2022

LeMonde2D

Title: Building The Museum
Role: Generative artist
Platform: fx(hash)
Duration: 59m
Hosts: Will & Trinity
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#014 · Building The Museum
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Will: All right. Hello and welcome, everyone, to another episode of Waiting to Be Signed, a special interview episode. We have with us today LeMonde2D, or as we'll call him in this interview, Didi. He's another collector you'll know primarily from the sales feed for his big sweeps and collecting on fx(hash). We're really happy to have him on the show today to talk about his philosophy of collecting, what's in his collection, and his background. Welcome to the show, Didi.

LeMonde2D: So nice to be here, finally talking about the collection. We've been talking in the back for a while, so it's about time.

Will: It's taken us a minute to coordinate, but we're finally recording.

Trinity: And it's finally worth it. We're so happy to have you on the show to talk about the art. I think it's really fun when we talk to artists because it's a little bit of insight into their brains, but it's always a bit of the "mad scientist, what are you doing, how do you make this amazing stuff." With collectors, we're coming from more of the same space. We're always happy to talk to our collecting brothers and sisters.

Will: We have yet to have a collecting sister on, but we'll find one.

Trinity: We'll include Danielle King for the time she covered.

Will: That's true.

Trinity: Though it wasn't a true interview.

Will: Didi, for everyone who might know of you because of your ascent — you're fairly new to fx(hash), right? I feel like you started collecting maybe in March or April or May. Maybe you can give us some background, to the extent you're willing to share — professionally, what brought you to collect art, generative art, NFTs. Are you a crypto person from before NFTs? Just the whole story of how you got to this point.

LeMonde2D: I spent the last ten years working in the startup environment as a designer and partner in a firm. That's the past — I think we should focus on the present. I left that company at the beginning of the year, and then I needed to find things to do, because my bio says I'm sort of retired, which is a bit arrogant, I guess. I was already collecting art in the real world — paintings and sculptures, mostly modern art. Then I found generative art on Art Blocks, obviously, and went a bit crazy over the last six months. It's kind of the same story for many people. I came to crypto in 2017, '18, made a bunch of money, lost it all, then spent the next three years doing nothing. I came back to crypto at the beginning of the previous bull run, did a bit of trading, but today I'm mostly focused on collecting and curating this collection.

Trinity: How did you get into NFTs? They really started kicking off last year or the year before. What was your path into the NFT art world?

LeMonde2D: I have two great friends who were super early in crypto. They convinced me to join six or seven years ago, and I said, nah, it's not for me. Then last year those same guys told me I needed to get into NFTs, and I said, ah, it's not for me. So I guess I lost a year not collecting. When I finally did come in, it was through the stupid profile pictures — cats and things like that — and I thought, yeah, I'm going to buy the next apes or something. Didn't work.

Trinity: The next apes — meaning you missed the apes the first time?

LeMonde2D: Yes.

Trinity: Okay, condolences.

LeMonde2D: But then I found Art Blocks on Twitter, and I was mesmerized by what I was seeing. It was the perfect mix for me, coming from a development background — the perfect mix between code and art. I opened the Pandora's box, and here we are.

Will: What about the transition into Tezos and fx(hash) specifically? I assume you still collect on ETH, but for a lot of collectors, there's hesitance about Tezos — they don't trust it, or don't think it's worth their time, especially since the artwork is almost always cheaper in fiat terms. Some of them seem to feel that if it's not going to cost thousands of dollars, it's not even worth looking at. But some of what you sweep is under 20 tez — you're not just chasing big-ticket items. How did you end up over here?

LeMonde2D: I think the main issue for the big ETH whales is resale — the perspective of getting a lot of value from a certain collection. That's not what I'm looking for. I'm just there for the art. There are maybe three pieces on sale in my whole collection, and honestly I don't know why I even listed those. Overall, nothing is for sale, and I don't plan to sell in the next five or ten years. I don't really care about the price. The Tezos-versus-ETH thing is just a platform discussion for me, and I'm not interested in that at all. The main benefit of fx(hash), for me, is the community and the way you can interact with artists, collectors, and even the people building the platform. So: the community and the art.

Trinity: I tried to dig up what your very first fx(hash) purchase was, just to see what brought you over.

LeMonde2D: Oh, I don't remember, but I have this catalog — let me check. Going to the first one... Little Trees. I think it was Little Trees.

Will: Was that a Nudoru piece?

Trinity: No, it was Brian Gawlik.

Will: Oh, okay.

Trinity: Was that the thing that caught your eye and pulled you onto fx(hash)? I know we're trying to get your narrative here — was it like, "I came to fx(hash) because Will showed me this thing, it's really cool, I should do it," and you went, "okay, I'm in"?

LeMonde2D: Maybe it was just the first link I found on Twitter, and I thought, yeah, I need that glittery tree.

Will: This is interesting — it's a narrative we've heard from people on the show before. I'll be critical of naturalistic trees, flowers, landscapes in general, but something we hear a lot is that these types of projects are very good at explaining generative art and bringing people in — like, "oh, code made that? I didn't think digital art could look like this." Sample size of one, but it's interesting that this type of project brought you in and then got you looking at everything else, because your collection is definitely not just trees.

LeMonde2D: Right. Last week I renamed the vault to "the museum," because I wanted this new vision — or philosophy — of collecting, which is: I want the largest and widest collection possible. When I collect, I want to show people the museum and have them instantly understand what generative art is. So yeah, I started with a tree, and then it went crazy with abstract work and everything else.

Will: Is your museum primarily on Deca right now? We know you have a really nice Deca gallery — is that where you consider its home?

LeMonde2D: For now.

Will: It's really well curated, nicely put together. You must have spent a lot of time on it.

LeMonde2D: Thanks, I do. It also helps me collect new pieces — sometimes I look at the Deca and think, there's something missing between these two, I need to find a piece. So sometimes I'll buy a piece from a collection I already have. It's a weird way of buying, but it makes sense once I put it in the Deca. It's also a tool for me to discover what to collect next.

Trinity: Just scrolling through your collection of el inefable momento — I think you're one of the top collectors of that piece. I don't even know if you're displaying all the ones you have, but row by row by row, all the colors next to each other, it's a beautiful juxtaposition — you really see the full breadth of the collection. I think it might be one of Marcelo's best. I might like it even better than Toccata.

Toccata — LeMonde2D

LeMonde2D: Okay.

Will: Stop.

Trinity: I'll stop.

Will: We're gonna have to edit that out.

Trinity: Before I say something I regret.

LeMonde2D: I wouldn't say it's the best, but there's a lot of it in the museum, so it means a lot to me. I really like this collection — the whiteness and the briefness of it, and there's this grainy, matte shell quality that I truly love. It's pure artistic. I could watch them all day.

Toccata — LeMonde2D

Will: They are super nice. I want to dig a little deeper into your underlying thesis for collecting — you've said it's just art that you like. But given the quantities you sometimes buy, if you're picking up 8 or 10 or 20 or 30 of something, it seems implied that you can only display so many, so at some point some of them must be destined to sell. What's your thinking there? Are you hoping certain deep collections will someday hit a multiple where you'd sell a couple just to break even? How are you thinking about eventually selling?

LeMonde2D: The starting point is that I need to really like the collection. Take Monoliths — when I bought around 20 of them, that's one of the largest buys I've done. First, I need to really like the art. Obviously I also need a strong feeling that the value will increase over time. I don't plan to sell, but at some point there will probably be transactions to help me accumulate other collections — Garden, Monoliths being one example. I'm not one to stop at just one piece, which isn't usual for me, so I think I'd need to sell a few great pieces to fund acquiring others.

I'm also not only collecting the NFTs and the images — I work with artists to get signed prints. For Bardez, for example, I had the idea of printing them small, in squares, and I needed a lot of them so the display would properly represent the briefness of the code. With some collections, two or three pieces best illustrate the algorithm. In other cases, like Monoliths, I need more pieces to show the subtle variations.

Bardez — Nat Sarkissian

Trinity: So at that point it's almost not even about the museum on Deca — it's about curating your own joy, rather than collecting purely because you see speculative value in it, even over the long term. It's about really seeing the entire breadth of the collection. Looking at your Bardez pieces, for instance—I know you minted many at the top tier, which is great because they came with a print. But then when you look at the ones you bought later, it's a nice contrast. You can see the story of how you collected, because your first mints were larger, more zoomed in, and then you bought the ones that give you the full feeling of the garden. I remember when that came out, it was mind-blowing to get the sense that you were actually looking around a garden and seeing different pieces of it.

LeMonde2D: When it came out, a lot of people were disappointed that it was so zoomed in, but I was excited because I knew the way it was going to be printed would be absolutely magic. When I received the print a few weeks ago, I thought, okay, this is amazing.

Trinity: You'll have to send us a picture of that print.

LeMonde2D: I first need to frame it. At home I have around 100 prints, and I need to get to the framer pretty soon.

Trinity: I hope you have a lot of wall space.

LeMonde2D: Yes. At some point—I don't have a timeline yet—but at some point I'm going to need to display these to people, whether it's a physical show or something like that. I'm still getting my head around how to display it. I think my role as a collector is first buying art and supporting artists, but it's also my mission, I'd say, to talk about generative art. Every time I'm at dinner with friends who don't know anything about it, I'm like, I need to show you something really cool. Then I open the Pandora's box with them, and it's like, "Oh man, I want to buy it—tell me what to do." So the mission is not only collecting; there are a few other things coming next that I'm really excited about.

Bardez — Nat Sarkissian

Will: Did you order any of your prints off of Tender? Were you able to do that internationally?

LeMonde2D: Yeah, I did. But the thing with Tender is, when I get a print, I want it signed. So I had to get the artist's address, send the print there, and get it back to me. It was kind of a pain. We managed to do that twice.

Trinity: It's part of that community feel—reaching out to the artist and saying, "Hey, I'm going to ship this to you. Please send it back." I love that. It definitely speaks to the relative size of the fx(hash) community compared to elsewhere. Speaking of prints—since fx(hash) work can be relatively high resolution, especially if you reach out to the artists—have you had luck getting prints of your Art Blocks pieces? My assumption is that since those are on-chain, it's harder to get better resolution.

LeMonde2D: I'm working with William Mapan to get Anticyclone printed—I'm actually launching a project with him at the end of the week too, so I'll talk to him about that. Getting Marriage printed was easy, with the website Matt built. But most of the prints I get are from fx(hash). With a few artists, there's this discussion after the collection drops where they're like, "I don't know what to do with it, which kind of paper I need"—which is interesting to me too.

Will: For artists, there's got to be a lot of fear. They design a project to be digital—maybe they're only thinking digital—and then suddenly there's demand: "I want to own your piece. Not only do I want to own it, I want you to sign it and maybe number it." And they're like, how do I get it printed? How do I get the quality I want? That's one of the cool things about Tender's printing—they'll tell you when you upload the file, "You can only make it 30 by 30 centimeters, it's not going to support something big."

LeMonde2D: Right.

Bardez — Nat Sarkissian

Will: Then you either have to go to the artist and figure it out. There's no real standard between artists for how a work becomes printable.

LeMonde2D: And some of these artists are just coders, developers—they don't know much about paper or printing. So it's new for them too. But it's good.

Trinity: Artists with more of a coding background are learning more about it every time. With some of the early projects, there might not have been easy ways to get high-quality exports, but I think the space is maturing over time. That actually connects to something I noticed about your collection: it's anchored toward still work rather than animated work, with the very notable exception of Toccata, which we touched on earlier. Is there a reason for that in terms of display? I'd love to hear your thinking on still versus animated work.

Toccata — LeMonde2D

LeMonde2D: This relates to something we've talked about in private too—RGB, for example. Some of the pieces I don't have in the collection yet, I need time to understand what's behind them, the original idea, why people are so fond of them. With animated work, because I had printing in mind, my vision was kind of reduced to the still. But I collected Toccata a lot, and now I'm starting to enjoy animated pieces more and more. So I'm evolving as a collector.

Will: We talked a lot in the early days of the show about this disparity on fx(hash)—not in quality or artistic merit, but in pricing—where animated work almost always went under mint. People would try to flip it and there'd be no market. Some of the most famous, horribly flipped pieces in fx(hash) history, where they went drastically under mint, are animated. Even though the artwork is digital, there's still so much collector bias toward: if I'm going to display it, it shouldn't move. It's hard to imagine otherwise, even though we have digital frames and this is a digitally native medium.

You'd think that we're all here trying to be Web3, digitally native people, so why wouldn't we embrace the wildest, most experimental aspects of this—pieces that evolve, like Toccata? But at the end of the day, it's the digital tree or the garden that ends up capturing the most mindshare and value in terms of what people are willing to pay. I feel like there's an investment angle here—that at some point that paradigm is going to shift, and people are going to go for pieces beyond just Toccata. Like recently, you collected some Tr4ns4ctions from Kim Asendorf.

Toccata — LeMonde2D

LeMonde2D: I think the animation has to be more than just animation—it has to be artistic. Toccata is mind-blowing in the way the animation and sound are used so artistically. That's maybe the main reason this kind of work isn't increasing in value yet.

Will: Not yet.

Trinity: Would you say Toccata is an instant icon, though?

Toccata — LeMonde2D

LeMonde2D: Yeah.

Trinity: It's ironically probably one of the hardest pieces on fx(hash) to display appropriately at home—not only do you need a pretty powerful machine, you've got to have the sound playing 24/7. Guests might not like it, it'll interfere with your house parties. I don't know.

LeMonde2D: There's also this time element. Since I collected it, I've been brainstorming about how to display it—10 PCs, picking the right sound from one, having the option to go forward or backward in time. I think someone's going to solve that problem eventually, maybe in five or ten years. Who cares—I just collected it.

Will: You can imagine a museum installation with ten screens in a grid, alternating which ones are playing sound and which are spotlighted at a given moment. But to do that at home—have multiple dedicated computers running some custom script that changes the time on each—that's the kind of thing that's worth it for a museum, where they're used to doing installations like that.

LeMonde2D: That's the reason I collected it, and in quantity—I think it's a museum piece. It has that instant museum standout quality, and you can imagine a lot of crazy things with it.

Trinity: For me, it's one of three pieces I think are going to be instant, long-term classics that really hold up over time. The others being Zancan's work across the board—doesn't need to be any particular piece, just all of it, it's one category—and Ethereal Microcosm, which I noticed you don't have any of. That was one of Ciphrd's big pieces, released earlier this year. Also animated, but I think on the same level of beauty. Not to put you on the spot, but why don't you have any of those?

Toccata — LeMonde2D

LeMonde2D: I'll get there. I only started collecting animated pieces two weeks ago, so it takes time.

Will: You mentioned this in our conversation prior to recording, on Discord too. When we first started talking to you, you said you weren't really into the animated, pixelated stuff—you weren't into RGB. You did get some RGBs recently, though that's not animated. What brought you around to grabbing a couple of those in the last few weeks?

LeMonde2D: I'll get back to the museum thing. The fact that I renamed that gallery "the museum" instantly changed my collecting standards, I'd say, and RGB had to be part of that. I still don't fully get the excitement behind it—maybe because I'm pretty new to the platform and to generative art. If I'd been here six months earlier, I might have been crazy about it already. But when I see all these collectors and artists getting super excited that I collected it, I think, okay, maybe I should have done that sooner.

Will: Do you own any Chromie Squiggles?

Trinity: No.

Will: That's the comparison people often make—I'm sure you're familiar with the collector GalaxyRGB. He wrote a piece, or was interviewed by RightClickSave, where he talked about RGB as basically a way of buying a share of equity in fx(hash) the platform, rather than about whether or not you like the art. I love my RGB, but when I look at a lot of them, I don't necessarily think, "I love the way these look." They have this historical meaning to the platform, I think, in the same way Squiggles do for Art Blocks.

Toccata — LeMonde2D

LeMonde2D: Yeah. I saw the floor price going crazy, and I thought, okay, I need to act quickly. Even if I don't understand it today, I'm pretty sure I will at some point. But I needed to act.

Trinity: Worst case scenario, if you sit with it and just aren't feeling it, it's probably one of the few pieces on fx(hash) where you'll always get a solid return.

LeMonde2D: Now it's in the museum, and I'm starting to appreciate it. It's not in the right spot yet—I need to improve that part of the gallery—but it's there. So now I have to work with it.

Will: Well, maybe this is a good opportunity to talk more about some of the other specific artists you've gone deep on. It would be great to start with Landlines, because I feel like everyone likes Landlines, but not everyone really loves Landlines -- at least from a secondary market value standpoint.

It seems like habitually Landlines releases work, it mints out, and then it just hovers at or slightly above mint. The pieces look great and everyone says they like them, but with few exceptions, they never really take off. You've certainly collected quite a bit -- Trinity and I have too. What caught your eye with Landlines, and what's pushed you to go so deep on the collections?

LeMonde2D: First of all, it's just gorgeous by itself, so it's everything I like. The body of work is insane -- I haven't collected every collection, maybe I will tonight after the show, but the quality is very high, especially for fx(hash). When you have artists with ten collections, there's usually one or two where the level isn't quite there. I don't know why people are sleeping on Landlines, but I'd say: keep sleeping, and I will keep collecting. It's good for me.

Toccata — LeMonde2D

There's also a very mystical thing about Landlines. He's not very talkative, super shy maybe, doesn't express or talk a lot, but the body of work is insane. All the collections are so different, yet you can feel that working on one project brings him to the next. There's a link between the projects, but they're also so different from each other.

Will: You can always tell it's Landlines, right? There's always something about it.

LeMonde2D: Yeah. I actually collected Influence, which is animated.

Trinity: That one kind of flew under the radar when it first came out, and I think it still is compared to his other pieces.

Will: Yeah, it got burned.

Trinity: What made you love Influence specifically? It's one of the pieces you have the most of -- seven of them. Not to put you on the spot again, but we are in the driver's seat here.

Toccata — LeMonde2D

Will: You're on the spot the whole interview.

LeMonde2D: I don't want to make the comparison, but it brings me back to Dragons in a way. I had Dragons in the collection, and I was looking for what would go next to it. I found Influence and thought, okay, there's something here, this is really nice. Then I opened it and it started to animate, and I was like, okay, I need to collect a lot of this. Everything is so good in Influence -- the colors, the movement, the shadows. Super nice.

Will: But it suffers from the thumbnails, I think that's what did it. People saw the thumbnail and didn't bother to click through and see the motion, see what was possible with the piece.

LeMonde2D: Some pieces have thumbnails that are super dark, almost nothing happens. But then you go to the live view and it's so nice. Keep sleeping, though -- I will keep collecting.

Will: They're definitely a very shy artist. We've been trying forever to get them on the show; it would be such an amazing interview. One piece I'm not sure if you've looked at -- in May, Landlines released a project called Textiles, only 64 editions. Since you're so interested in prints, this one you can render at really high quality and it creates tiles, so you could put together a print that's a bunch of different tiled pieces forming a whole structure. If you've got wall space left after your hundred other pieces, this could be a compelling candidate.

LeMonde2D: That's actually a good idea. Honestly, Textiles talked to me the least, even though I can see the quality is very high and the work behind it is crazy -- you can feel it instantly. Now I'm looking at it again and I want to buy it because of the print idea you mentioned.

Dragons — William Mapan

Will: Do your own research on that, make sure it'll work for you.

Trinity: Abbreviated Curves is another one that animates -- looking through what you have, even though I like it for the thumbnail, once you open it up it's pretty crazy cool. And I have to say, your Absolute Error number 28 is probably in my top ten favorite pieces on fx(hash) of all time. I think it's only second to the Absolute Error that Ryan Bell owns, another one of those very wide stances. This is one I could absolutely see printed out and looking beautiful somewhere.

LeMonde2D: In the museum, it goes so well with Millefoglie -- the transition between the two is really nice. I bought number 27 and number 2 to have the full scope of the algorithm.

Millefoglie — Stefano Contiero

Trinity: It'd be interesting to hear about the pieces you've gone really deep on. We already mentioned Landlines, but another is Monoliths, where I'm pretty sure you're the number one collector with 20. Absolutely insane.

LeMonde2D: Yeah.

Trinity: I'd love to hear your thoughts on this piece -- it takes a couple of different components of fx(hash), the landscapes and the more modern art side, and puts them together. It's also Ganchitecture's genesis piece.

LeMonde2D: You've named everything I love about this project -- the very modern side of it. It's only code, which is insane. When I saw the first preview outputs on Twitter, I thought it had to be mesh manipulation. Then I found out it's only code, which is crazy. I had a really nice discussion with Ganchitecture about the red one, which I happened to buy, and then I sent it to him because I wanted that piece so badly. The collection is so nice, and it's one of those that needs a lot of pieces to really understand the insane amount of work in it. Maybe I went a little too crazy, let's be honest.

Trinity: Question -- are those baubles in the sky on some of them, or just weird clouds?

LeMonde2D: I think they're baubles.

Millefoglie — Stefano Contiero

Will: That was our guess too, that they were some kind of Easter egg reference to his other project.

LeMonde2D: There's also the ones with lines down the middle. If you look at number 130 in Monoliths, there's a line, and I keep thinking there's a reason for it.

Will: Going down the middle of the monolith itself?

LeMonde2D: Yeah.

Will: With Ganchitecture, a lot of the work he was doing prior to fx(hash) always included games, puzzles, codes. As far as I know, nothing's been revealed about this project yet, but I can't imagine him releasing something without little bits of hidden information. It almost looks like it could be Morse code or something.

LeMonde2D: I just can't wait. I'm pretty sure this will give the collection another life and level, and people are going to get interested in it again. But I can assure you, I don't know anything about it -- I tried, but I had no information.

Millefoglie — Stefano Contiero

Will: We have quite a number of artists and collections written down here, but it'd be nice to throw it to you -- is there a particular artist we haven't talked about yet, or a collection you want to shout out? People you think are undervalued, or properly valued but you want to celebrate anyway. Who should we talk about next?

LeMonde2D: I think Millefoglie, to me, is just so undervalued.

Trinity: How so? In terms of the art, or what you know about the artist?

LeMonde2D: The art itself is just amazing. It's Stefano's genesis project on fx(hash), and it was free. People were happy with the floor at 120 tez, but for art and an artist of this caliber to be sitting at that level is ridiculous to me -- it should be worth $200,000. Each piece is so different from the others, and at the same time there's this cohesive vibe. I'm in love with it. Looking at it again now, maybe I'll have to snap a few more. It's a very nice collection.

Will: It is such a nice collection, and the decision to make it free was so bizarre to me. I think that actually had the effect of suppressing the price, because it created this filter -- if you weren't on the list and it was free, then the people who got it for free now feel like, well, I didn't get it. There's something about the open, competitive nature of minting that feeds people's desire to collect. Whereas with projects that are half or fully reserved, the secondary market can be really put off by that, at least in the near term.

We've only had this system since April or May, so we don't have that long a timeline yet.

Millefoglie — Stefano Contiero

Trinity: It works in your favor if you're looking to collect as many as possible.

Will: Exactly.

Trinity: We love market suppression in those scenarios.

Will: And they are super cool. I hadn't realized they'd come down -- the highest sale at one point was 1,000 tez. Prices have definitely declined since, but it's such a nice piece.

Trinity: Have you been following Stefano's Art Blocks collection? It's due to release shortly -- September 12th.

LeMonde2D: In a few days, yeah.

Millefoglie — Stefano Contiero

Trinity: Are you the type of person who's going to follow him over to Art Blocks?

LeMonde2D: Yeah, definitely. You can see the sense in his upcoming Art Blocks work and its relationship with Millefoglie -- the link between the two. I think it's going to be a must-have for me.

Trinity: It'll be interesting to see how this performs on Art Blocks -- it has a pretty high starting price compared to some of their more recent releases. I love that if you look at Art Blocks' upcoming roster, six out of the eight artists have had recent releases on fx(hash), which is insane to me. It really speaks to the blending of the worlds and the quality of art and artists we're getting here.

LeMonde2D: It's crazy, but at the same time it makes sense.

Will: I've heard from a number of artists who've had work rejected by Art Blocks, or had to wait too long to get through the whole system, and they've said, why would I wait? I'll just put it on fx(hash) and get it out, because I want to start on my next thing, I don't want to sit on this project. So it seems like Art Blocks has become aware of fx(hash) and of artists they maybe should have said yes to in the past, and it seems like they're accelerating their process a bit too -- because I've heard you sometimes had to wait months. You get accepted, and then they make you wait a long time to get the piece finished and fully approved. For an artist, especially someone trying to be a professional and live off their work, that's difficult -- you're not getting paid during that time, sitting on a project that might be almost done and you can't monetize it.

LeMonde2D: I think even I felt this way at the beginning. When I started collecting on fx(hash), it felt like more of a hacker's platform. It's difficult to say, but once I started to dig more and more, I found the true artists. Maybe that "hacker" feeling came from the less beautiful projects, the ones you'd sometimes see on the homepage.

Millefoglie — Stefano Contiero

That makes some artists not want to be associated with those collections. But it starts to change with the top collections — Zancan, for example, or the Iskra and Zach collection, and many others like Marcelo's. It's becoming more and more artistic. So maybe now we're going to see more people from Art Blocks coming over. Matt DeLorean needs to.

Will: That would be amazing.

Trinity: Let's do that.

LeMonde2D: Oh, that would be something.

Will: There are still a few big names out there who haven't come over, and there are always those rumors that they collect and have secret wallets, but that they don't want people to know because they don't want rumors that they're going to release something.

Trinity: Or maybe they've already released under pseudonyms and we just don't know.

Millefoglie — Stefano Contiero

Will: We would've figured that out.

Trinity: No, we wouldn't have. I've heard that there are multiple artists releasing under fake names and fake accounts, essentially with split personalities at this point. How would you know, other than doing deep wallet forensics on work that you think is just a little too good?

Will: That's one of the interesting things, though. We've had people come over from Art Blocks, curated or not, release here, and have their work completely fall flat. It feels like the fx(hash) collector base isn't willing to just buy on a name. If they don't like the piece, you can go into Discord and see exactly why — I don't like the palettes, I don't like how lacking in diversity it is. There's always a lot of reasons people are willing to give you in price discussion about why a piece didn't do well and didn't mint out. That feels pretty different from the ETH side, where certain people will get minted out no matter what,

Trinity: Yeah.

Will: even if the projects, especially on Art Blocks, can feel a little basic compared to what we get over here on fx(hash). And there are some good bargains to be had. I in particular love a lot of the eltono pieces on fx(hash) — his last piece on Art Blocks is still open for mint, he never closed it. So you can collect ten of them on fx(hash) for the price of minting one on Art Blocks, and make yourself a really nice grid in Deca that shows off the algorithm. Especially with pieces like that, where looking at one isn't so interesting, but looking at a group of them suddenly wakes you up and makes you go, this is a really cool project.

Trinity: Are you pumping your bags a little bit so Didi buys more?

Millefoglie — Stefano Contiero

Will: No — this is something we talk about on the show all the time, something I bring up from time to time: I feel like there are some projects where owning one is enough. Take Holo — would I love to own ten? Sure. But my one Holo scratches the itch of owning Holo for me. I get to see the big empty space and that feeling of loneliness, and whether or not mine has birds in it doesn't change much about what I like about it. But pieces like what eltono does, which are very design-driven — or another good example might be Studio Yorktown — people who like Bruce's work probably want multiples, because seeing them arrayed next to each other, the sum is greater than the individuals.

So I feel like there are two categories in generative art: pieces that stand alone, and ones you want to own a lot of. Turner Light is one where I feel the same way — owning just one feels great.

Trinity: Yeah.

Will: I'd love to own ten. Clearly you went the ten route, and they look amazing in your Deca — you can show off the different colorways and all the different variety.

LeMonde2D: I kind of disagree.

Will: Go ahead — let's talk about that one, since it's one of our favorites from this year.

Turner Light — Aluan Wang

LeMonde2D: When you collect generative art, especially long-form generative art, only owning one reduces the scope of the collection. It doesn't make sense to me. You show it to someone and they say, "So what?" Turner Light is a good example — of course it's kind of always the same thing, but seeing twelve at the same time gives you a sense of the algorithm and the code. The readability is easier, at least.

Trinity: And you can see that in the ones you've collected — you always do a great job getting diversity. Will's big point is that Turner Light could have just kept going. It could have been a thousand pieces, five thousand pieces. And just seeing how all these different little things grow is amazing.

Will: Each piece does contain multitudes, so maybe that was a bad example — I was trying to do a segue. I only own one, so maybe this is some copium for only owning one, too. But how do you feel about pieces like Turner Light, where maybe they could have done a thousand if the algorithm supported it? Artists make a lot of decisions when they release their work.

Turner Light — Aluan Wang

LeMonde2D: Yeah.

Will: What does the algorithm support? What do I think the market will support? How much am I trying to earn off this piece? There are a lot of non-artistic choices you have to make when setting the price and edition size. Are you someone who always maximally values scarcity? Or would you rather the artist push to the limit and get as much breadth of exploration of the code in one go?

LeMonde2D: It's a tough question. I can't say I don't look at the value of things, but I don't really care, because I'm not trying to get value from it in the short term. I don't buy more because there's less — that's not how I do it. I just like the art, and if it makes sense to have twelve... In the case of Turner Light, I have this row — 253, 112, the white one, I had maybe only two — and I was like, I need more, because it would complete the line and look super nice. That's how I collect. It's not that I need ten or twelve or twenty because the value is going to increase — it's that it makes sense in the gallery.

Turner Light — Aluan Wang

Will: That's so interesting, that you're collecting from the gallery standpoint. That was a breakthrough for me the first time I made a Deca — it got me to go back and buy one more of a project. I had three, but in a row of three they looked a little too small, so I needed a fourth to make two rows of two, so they'd be a bit bigger. It makes you think in such a strange way. I hadn't anticipated that.

LeMonde2D: In a curator's way.

Will: Yeah.

LeMonde2D: In a curator's way — I think it's really nice. Over time, I'm coming to the point where I have almost two of everything. I still need another Meridian.

Meridian — Matt DesLauriers

Trinity: Me too, I need another Meridian.

Will: You need your first.

LeMonde2D: I think it helps me. I also have this other gallery I'm building — it takes a lot of time, and I don't have the time for it right now.

Trinity: What's in this other gallery you're building that makes it different from the museum?

LeMonde2D: It's a catalog — all the pieces I bought, whether on fx(hash) or OBJKT. I want to use it as a way to quickly browse my catalog, because I think OBJKT does a bad job at that. I need to instantly see a piece and think, okay, I can put this one with this one. I'm building it now, and it's going to take a lot of time — I'm already ten pages in.

Will: Wow.

Meridian — Matt DesLauriers

LeMonde2D: Yeah, this one is going to be good. I think people are going to build something like it afterward, or maybe someone will build an easy way to display your wallet.

Will: That process sounds like a great fx(text) article, if you ever feel like publishing something there.

LeMonde2D: I'm really bad at writing, so I'd need someone else.

Will: That hasn't stopped a lot of people from publishing already, so don't worry about it.

LeMonde2D: Let me build the catalog first, and then maybe I'll write about it. I think it's another great way to display your collection that also helps you collect new things.

Trinity: To transition a little — one of the topics we discussed while chatting online over the last couple of weeks was around the time the collaboration between Zach Lieberman and Iskra came out. You were of the mind at first, "No, I'm not going to get it." Now, looking at your collection, you have it — seven pieces.

Meridian — Matt DesLauriers

LeMonde2D: Not only two.

Trinity: Yeah, you have the full seven — more than a full set.

Will: For this segment, I'm not going to say anything. Didi, this is your opportunity to just talk about this collection — why it's great, what you like about it — and there will be no point-counterpoint.

Trinity: What changed your mind?

Will: Go.

Trinity: What's the evolution of your thinking on this piece?

Meridian — Matt DesLauriers

LeMonde2D: I'm not sure I have all the answers. First — why did I change my mind? I had a wonderful discussion on the TENDER Discord, and overnight I changed my mind. It was quick. First, I love that it provoked, and still provokes, such debate. I think it's a very passionate debate, which is what art is made for. I love this love-hate relationship, the discussions we can have about it.

Will: Yeah.

LeMonde2D: Of course, there's a lot of disparity in the quality across the collection. The fact that a few outputs were exactly the same is another point. It's tough because I'm the only one talking, and I know Will wants to say things, but—

Will: I wanted you to say the things you like about it. I want you to celebrate it, and maybe present a point we haven't presented on the show so much.

LeMonde2D: It's a tough one for me to truly understand right now, but I think it's going to be a major collection in the future, for sure. There's also the fact that they call it a "collaboration" — I think that's a bad framing. They should have promoted it differently.

Trinity: As a conversation.

Meridian — Matt DesLauriers

LeMonde2D: Yeah, it's more of a battle to me, in the hip-hop way. I don't see it as a conversation, because in a conversation you reply to someone, there's some give and take, some sort of mix. This has more confrontation to me — it's more of a battle. "I see you like that, you know — I'm this, and you see me as this." It's more of a battle.

Trinity: That's actually a really interesting take — I haven't heard it put that way before. You're right, a conversation is sharing and discussing, versus—

LeMonde2D: A continuation.

Trinity: The hard stop. I don't know if the artists would see it that way.

LeMonde2D: I'm pretty sure they don't. But it makes more sense to me framed as "I see you like that, you see me like that" — like hip-hop battles. Just that. And I think I truly love Zach's side of the battle, if I had to pick one.

Trinity: I think that's what most people are saying these days.

Meridian — Matt DesLauriers

LeMonde2D: That's another reason for it to be a battle — you have to pick someone. I don't get 100% of it right now, but I love the fact that it's passionate. Everyone is talking. I don't like it for that reason, I love it for that reason. It's what art is made for.

Trinity: The discussion around it.

I actually really agree with that. Artist's intention or "market perception" aside, I think it's really accomplishing that broader conversation — slash not battle. So much of what we've talked about has been the release, the drop, how it's doing on the market. But ultimately, in the long term, none of that matters. It's about how we continue to talk about it and perceive it.

LeMonde2D: Exactly, the perception you have about it. That's what I meant about the distribution thing — it could have been six different collections and still be part of a collaboration or discussion. But the fact that they put it in one collection makes it a battle. It's definitely a battle to me.

Will: That's kind of the point I made when we first talked about it — that it should not have been all one collection.

Trinity: It's a choice to make it one collection.

Meridian — Matt DesLauriers

LeMonde2D: Right, you couldn't unsee that once you talked about it.

Will: But here's the thing — is it a choice, or was it a condition of releasing as an official fx(hash) collaboration?

Trinity: But even that just continues the artistic conversation, Will — now you've got the platform coming in as a silent hand within the context of the art. The rabbit hole just keeps getting deeper. I can't wait until we have a 90-minute documentary on YouTube about the history of this piece and all the takes.

Will: I'll make the truther conspiracy video version as the counterpoint.

Trinity: Exactly. So do you collect them independently? When I'm looking at your collection, I'm mostly seeing it in gallery form on fx(hash), but do you own any Zach 1-of-1s or Iskra 1-of-1s? I know you don't have any of hers from Inhabitable.

LeMonde2D: I don't. I'm not focusing my collection on 1-of-1s — it's really generative only.

Meridian — Matt DesLauriers

Will: But you did collect some Qubibi, I noticed.

LeMonde2D: Yeah.

Will: Which I guess is technically generative — the way they work is generative — but they're not releasing 1-of-Xs like fx(hash) pieces. They're releasing edition work or 1-of-1s on OBJKT. So that's the exception.

LeMonde2D: Sometimes I see something on Twitter and think, "tell me this is a long-form piece." It's not, but I still have to buy it.

Will: We're all holding out for the day Qubibi drops on fx(hash). I think it'll happen.

Trinity: I don't have a prediction for when, but I think it'll probably happen at 2 a.m. Eastern, when everybody in the US is asleep.

Meridian — Matt DesLauriers

Will: That's true, actually, because they're Japanese — that'll make it tough.

Trinity: I've missed most of the drops because of that.

Will: Let me think of a good wrap-up question. Maybe a few more picks from your list — pieces you've gone deep on that are lesser known or less celebrated. I noticed you've collected PixelFiller's Latent Garden, the AI flower piece, memory modules from elsif, and some work from Flynn's. It's really cool that you're willing to just evaluate purely on the art like that. Are there any other smaller or lesser-known artists you want to mention before we sign off?

LeMonde2D: There's one that's very present in my head — not exactly lesser known, but I really like Rudxane.

Will: Yeah, yeah.

LeMonde2D: I put him in the same category as Landlines for me.

Meridian — Matt DesLauriers

Will: That makes total sense.

LeMonde2D: The bodywork and the quality are just absolutely insane.

Will: Especially Tick. So much of what Rudxane does is amazing, and it's been a while since he's released — he's been doing a lot of stuff off-platform, participating in live minting events and in-person stuff. Hopefully he comes back soon.

LeMonde2D: Live minting could be a good discussion too.

Will: Have you been to any of those events?

LeMonde2D: No.

Meridian — Matt DesLauriers

Trinity: Not yet.

LeMonde2D: It's very frustrating, because you see it from a distance and have to buy the piece afterward.

Trinity: Next week there's NFT Show Europe, running from the 16th through the 18th in Valencia. Probably not too far for you.

Will: An excuse to take the car out?

LeMonde2D: I wish, but sadly no — I have to go back home to Marseille, in the south of France, because I'm leaving for a round-the-world trip after that for three months. I have to get prepared.

Will: Is that vacation or work?

Meridian — Matt DesLauriers

Trinity: Retired.

Will: Oh, okay. So your vacation's getting in the way of your art collecting.

LeMonde2D: It's going to be tough. That's the reason I've got my Temple wallet on my phone now, so I can buy from anywhere.

Will: That would be a great Instagram account — every time you're buying on the road, you take a selfie, then compare it next to what you just bought.

LeMonde2D: That's actually a good idea. But yeah, no live events, and I'm very frustrated by that. It's okay, though.

Trinity: You'll get there.

Meridian — Matt DesLauriers

Will: We're fortunate there's an event this weekend in New York. I don't know that we'll actually make it to the convention to participate in live minting, but some of the artists are here, and we're hopefully going to meet up with them. Like we've talked about throughout — the artists are so generous and interested in meeting people in the community. We might get to go to dinner with some folks, which is really cool.

That's how we met Ivona and got her on the show a few months ago — at NFT NYC, we happened to be at dinner together, and she said, "oh cool, I'll come on." It was amazing.

Trinity: And then we learned a whole lot about AI art. It was crazy.

LeMonde2D: So maybe we're going to have a Zancan episode?

Trinity: That would be the dream.

LeMonde2D: Let's make it work.

Meridian — Matt DesLauriers

Will: We've DM'd with him a little, and I think there's interest. It's kind of like with Landlines — whenever he's ready, we're here. We're not going to say no. We'll take a day off work if we have to. If that comes out of this, it'd be amazing to get something in the books, because I think he's only done a few short Twitter Spaces, nothing really substantial. It'd be great to have the first big long talk with him.

LeMonde2D: That would be something.

Will: Trinity, anything else before we wrap up?

Trinity: Maybe a closing question — looking into the future, what makes you excited about where we're going and where the space is headed?

LeMonde2D: Funny enough, I had this discussion at lunch with a friend today. What surprises me is that every time I think the boundaries have been reached, someone pushes them again. E-Motional Shell, for example — it's insane to me, because the boundaries of what's possible in code got pushed again. I'm really excited to see what's coming from artists. And as a collector, I'm excited by this journey — seeing where it goes with the prints thing, maybe a show, we'll see.

For once, "we are early" is true — not necessarily in terms of resale value, but from an artistic point of view. I think we're at the beginning of a big movement in art in general. It's exciting.

Meridian — Matt DesLauriers

Will: Awesome, I love it.

Trinity: Can't wait.

Will: Makes me feel good about this. LeMonde — Didi — thank you so much for taking the time to come on the show today and talk to us about your perspective, your collection, and your passion for artists and collaborations.

LeMonde2D: Thank you for having me.

Will: Thank you so much. We'll be looking for you in the sales feed while you're traveling — I'm sure you'll still be there. All right, that's it. That was LeMonde2D, Didi.

Trinity: Lemonade.

Meridian — Matt DesLauriers

Will: Lemonade.

LeMonde2D: Thank you, guys. Thank you.

Will: Thank you. And thanks everyone for listening — we hope you enjoyed it. We'll be back again soon with another episode. Later.

Change log

  • Initial transcript — auto-transcribed (AssemblyAI) and readability-edited.