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Will: All right, hello and welcome everyone to another episode of Waiting to Be Signed, a special interview episode. We're joined today by Bre Pettis, a collector we met through TENDER — the art collective, curatorial platform, gallery, and collaborative art releasing platform. It's a lot of different things. Trinity is here as well. How's it going, everyone?
Bre Pettis: Good morning.
Trinity: Good morning, everybody. Bre, thank you so much for joining. We're excited to talk to you.
Bre Pettis: Thank you. I feel like a longtime listener, first-time caller.
Will: You know the flow of the show — you've been listening for a minute now. We met through TENDER; you had a pass, but it took you a while to join the Discord. When you finally jumped in a few months ago and gave your introduction, it clicked — we knew you from the sales feed, from what you'd bought and were collecting, but once you gave your bio it was like, oh, this guy might know a thing or two about generative art. So why don't you give everyone an introduction to yourself — your background in art and collecting, and the fact that you were involved in co-founding MakerBot. Let it rip.
Bre Pettis: Sure. I've got this wandering professional life where I tend to say yes to things and then suffer the consequences and go on the adventure. My first job, I said yes to being a floor runner in the film industry — turned out that job was in Prague, working on Pinocchio with Martin Landau and Jonathan Taylor Thomas. I showed up and worked on a British crew, and among other things, I made them tea. They were like, "This is horrible — we're in a foreign country and we have an American making us tea. How could it be worse?" But I made really good friends on that second unit in Prague, and ended up working in puppeteering and animatronics at Jim Henson's Creature Shop. I burned out on the film industry after a couple years — it's brutal — and moved back to Seattle, started doing puppetry, made my own theater, worked at the Northwest Puppet Theater.
After a few years of making about $6,000 a year doing school gigs, I realized I had to figure out a way to support myself properly. So I became a schoolteacher, which at the time was in Washington State, the 49th least-paid state in the country. I couldn't really afford a car and I wanted a family, so I started using art as a side hustle. That didn't really work either. Eventually I got into video art, and when nobody would represent me or buy my art DVD, I published it to the internet in 2004. Within about a month, 30,000 people had watched it. I thought, okay, I may not be making money, but people are watching — I'll do more of this.
Then I started making how-to videos for my students, because if I recorded myself and they watched it, I got a 100% retention rate, whereas saying it out loud in person meant repeating myself three times. I published those online too, and ended up joining a community of about 20 people doing internet video in 2004-2005 — this is pre-YouTube, everyone grabbing DreamHost domains because of their infinite bandwidth program, which was a disaster for DreamHost but great for us. That led to a job at Make magazine, making a video every week on how to make things, and then a similar role at Etsy for a year. I moved from Seattle to New York — in Seattle everybody's got a garage, but in New York people have a closet.
So I started something called NYC Resistor with some friends — basically a honeypot for all the hardware hackers in New York. We created a clubhouse that, 16 or 17 years later, is still going in our space in Brooklyn. Out of that, we wanted a 3D printer, but at the time the low end was $60 grand. The other MakerBot co-founders and I figured out how to make one for under $1,000 in parts and thought, maybe there's a business here, maybe a few other people want this too. We thought it'd be a side hustle. Instead we sold out instantly, and spent the next three and a half years just trying to keep up. I rode the whole thing as CEO of MakerBot — from three guys, a laser cutter, and a dream to 600 employees, a sale to a public company, and getting named in an SEC lawsuit. The whole rollercoaster from garage to corporate.
After that I eventually settled into my current company, Bantam Tools, which makes desktop CNCs for world changers and skill builders — innovators who need aluminum parts, impatient engineers who can't wait for machinists, and educators training the next generation to make things. For the last year we've been working on art machines, and we've got a pretty exciting show coming up at the Whitney in New York, where one of my favorite generative artists, Harold Cohen, created a program called Aaron. He started developing it in the '60s — I believe he was part of the Stanford AI research group — and by the '70s he had a program that could make art. By the '80s it was making beautiful abstract drawings, and by the '90s it was drawing portraits.
He died in 2016, and for the last 30 years of his life he joked that he'd be the first artist to have a posthumous show of new work — his AI, Aaron, would create the artwork after he was dead. Very nerdy thing to do. I've been working with his assistant Tom, his son Paul, and the curator Christiane at the Whitney to resuscitate Aaron. The show opens February 3rd, with Bantam Tools pen plotters running at historical speeds, making new artworks from Harold Cohen's program.
Trinity: That is bonkers. We could talk about this for hours — let's just shift the script. That's exciting.
Bre Pettis: It's so rad.
Will: We didn't know that detail going in — we thought we were just having you on for a collector interview, and here you are bringing generative art to the Whitney. What's it going to look like — are these plotters going to be live streaming new pieces as the AI spits them out?
Bre Pettis: The Whitney has another project in the works that absolutely must work as a live stream, so it's likely they'll be streaming our plotters as a test run for that other performance piece. We've got two types of artwork. One is called Mazes — line artwork from a program originally written in 1972. That program lived on tape drives, and when we sent the tapes out to a place that recovers data off old media, there was nothing on them. Fortunately Tom found the original notebooks from the early '70s, and Paul reconstructed Aaron from those notebooks to make Mazes. That'll run on one plotter.
The other plotter will run portraits from a project called Kcat, a screensaver Cohen developed that generates a new painting every 15 seconds — usually a couple of people in a gallery, sometimes with an artwork behind them, often with a potted plant in the scene. He did this in the '90s, but his aesthetic was set earlier — he'd been a very successful pre-computer artist in the '60s, and I think that's where his style comes from. The characters Aaron draws have fantastic mustaches, jaunty fashionable poses, very cool hair. We generated 5,400 versions of each drawing, since we figure there's about 1,000 hours of plotting possible over the run of the show — though I'm not sure we'll plot the entire time. Nobody will have seen any of them until they're plotted. That's the thing: the moment it's drawn is the first time that artwork has ever existed.
Trinity: So I have to ask — is there an NFT component to this at all? It seems like there's such a potential synergy, minting these as they emerge.
Bre Pettis: If Cohen were alive, I think that conversation would probably happen. A lot of generative artists get asked every day, "Can we make money on your art?" This is totally long-form generative artwork from the 1970s and '90s — it just wasn't called that at the time. In fact, early generative art had to fight to be called art at all.
I'm in my workshop right now — behind me is some art, and in front of me is my collection. When I sold MakerBot, I decided I wanted to collect art. I'd spent about ten years, roughly '96 to 2006, as a teacher in Seattle going to every art opening and every museum show I could. That let me develop my taste, because when you look at a lot of art regularly, you make a decision in the moment: do I like this or not? At first you like Monet, you like Cézanne — the validated artists. But once you've looked at enough art, you can look at something with no attribution and just ask yourself: do I like this? Does it fit my criteria for what's my jam? I'm not sure how long that process usually takes, but I think it's actually accelerated with NFTs, because you can look at so much art on your screen — you don't have to wait for the end of the month. You'd go to art openings and see a hundred pieces of art. I could be looking at thousands of pieces of art a day. I think one of the beauties of digital art is the ability to develop your style much faster than in the in-person art world. But the style I developed for myself—because I was trying to make a go of being an artist while looking at all this art and being inspired by other people—was really procedural. I was interested in artists who would set up rules. Probably the best example is Sol LeWitt: the rules are the art. Go to a wall, make drawings like this with your arm out, move two steps to the right, do it again. You can implement the art anywhere because the artwork is the instructions.
I fell in love with art where the artist had an intention but not a post-visualization—where they had a way of beginning and engaging but didn't know where they were going. I can tell, looking at an artwork now, whether the artist saw it in their head and was just trying to make the thing that was already there. That's totally different from seeing a person or a still life and trying to document it—you don't know how you're going to do that when you start, but you know where you want to get to. That idea of intentionality without a fixed endpoint is my jam.
Generative art, as it's called now—computer art, as it was called until a couple of years ago—has that quality: I'm going to make a program and it's going to have an output, and if I do it right, I don't know what the output's going to be. That's exciting. I got a chance to meet Vera Molnar in '95. I've got a lot of her work, and I'm really sad about her passing—she was such an amazing person. She started in the '60s, and nobody really bought her work until the early 2000s. She spent about thirty-five years making art with nobody buying it, and for the most part nobody even accepting it as art in the greater art community. Her notebooks show her engaging every day with the idea of delighting herself through procedural generative art. There's a heartness to her work. I love it.
So I got into computer art—now generative art—in 2013 and started collecting it obsessively. At the time there were maybe three other people with a similarly obsessive collection. So it was like four of us. When Manfred Mohr's family decided to sell his childhood home and he went back and found all his early work in the attic, forgotten, it was me and a couple other people going, "I would really love to get my hands on that." That's very different from where generative art is now, where so many more people have been initiated into the cult of generative art and see the value and excitement in these experimental artworks, where the artist initiates an idea and we get to decide if we're delighted by it. And for a lot of these things, it's very delightful.
I could go on and on—I love generative art, I love procedural art, and I love plotters. I'm in the cult of the physical object, for sure, and in the cult of plotters. I bought an HP plotter around 2007 or 2008 off eBay and lent it to Marius Watz at the time—he didn't end up using it, and he returned it. One of my pandemic projects was to take scans I'd made of my friends, use Blender to position and light them, find all the creases and outlines, and turn them into portraiture from 3D scans, executed in 2D on multicolor pen plotters. I dug way into the HP 7550 and fell in love with the machine—it's so well built. I ended up tracking down the design and development team from HP in the '70s, who are all retired now.
Will: Wow.
Bre Pettis: I talked to them about how they developed the machine, because I love it so much. And I've been working on a modern version of it ever since, because I can't help myself.
Will: It's fascinating to hear your collecting history and that you caught onto this wave—what's now a whole current within NFT collecting—so early with generative art. I have to assume you found NFTs and crypto because of your passion for generative art, maybe through early Art Blocks, or even projects that came before Art Blocks. What was the journey to crypto and NFTs, and to accepting that world? I know it can be a friction point for people coming from the traditional art world. How did your experience collecting physical generative work inform your collecting behavior with NFTs, so much of which doesn't come with a physical component?
Bre Pettis: I was very interested in NFTs when the hype started in 2020. I'm not quite in, but orthogonal to, the digital art crew of New York—I was in 7 on 7, one of the Rhizome things at the New Museum, back in the day. So I saw it coming in 2020, though I didn't really get it at first. My friend Sean Bonner went really deep into it. From my puppetry days I had characters—Pink Bunny, Boo Boo Kitty, childlike drawings—so I used bueno.art to do a project with these kittens and bunnies wearing different clothes and holding balloons, and I made them a bus so you could organize your collection in a London bus. It was very satisfying. I love SVGs, so it was easy to set up the basic idea and layer in different types of clothing they could wear. Bueno is a nice NFT platform—you say go, it asks how many you want, you make three hundred of them, all different, and then you publish them as NFTs and sell them. I enjoyed that creative process, made a bunch of screw-ups along the way and had to redo things, which I think is pretty normal for NFT creators.
Then my friend Scott Beale invited me into NFT NYC, his group—a combination of creatives and speculators, the whole "this thing is coming out, I got us in early, let's all jump on it and get excited" dynamic. I did a bunch of collecting there, but it didn't really match my passion for computer art, generative art, intentional art—as opposed to the PFP side of things. I think I cut my teeth there trying to participate. The first time I really got into NFTs was at a party at NFT NYC—Scott's thing is Non-Fungible Social Club. I saw my friends obsessing over things on their phones, on Discord, genuinely excited. I thought, okay, I didn't get NFTs before, but I see my friends happy, having a great time, communicating with friends they've made in this space. I love a community, I like nerding out about stuff, so I decided to jump in. But it didn't really feel like my space until I found fx(hash). Then I thought, oh yeah, this is my jam. I spent maybe two months going through every single project on fx(hash), looking for the ones that attracted me, specifically focusing on pieces with physical components, or that output an SVG I could manifest on my own plotters. I wish I could go back in time and do that all over again.
Trinity: I think we all remember our early fx(hash) days as something of pure beauty and magic—that's the official catchphrase, I think. Interesting that fx(hash) was your entry point. Was that your first exposure to generative art on the blockchain, versus Art Blocks, for example?
Bre Pettis: I love Art Blocks now. I went to Marfa, Texas and hung out with that whole crew—Snowfro is such a gentle, generous, thoughtful, considerate human. But for me, I can go buy an amazing physical piece from a pioneer in generative art for single-digit thousands of dollars. I'm not going to drop double-digit ETH on a digital artwork—I'm not going to spend more on a brand-new artist on Art Blocks than I'd spend on one of the greats in the entire universe. Bless their cotton socks that they can command that, but it's not a leap I can make. I have bought a couple things on Art Blocks—when I was in Marfa I told myself I should buy one of the pieces from that series of generative artworks based on a plant that grows out around Marfa. Still on my to-do list.
For the most part, if I don't have a relationship to the work, I feel like so much of it is still in the garage, in early stages, and I can't justify the prices I see on Art Blocks—though I think it's great that the artists get that. There's other stuff I can prioritize buying for my collection that's physical, so it's hard for me to get there.
Whereas with fx(hash)—I'd bought some cryptocurrency back in the day, and it had grown, so I thought, great, this has been sitting here a decade, I'm transitioning to Tezos. I don't like Ethereum at all. I love Tezos—Tezos is the art currency. I committed to Tezos, threw it all in, because I believe Tezos is the best way to support emerging artists as they explore, experiment, and grow. By the time you're on a platform that operates like a real gallery, or selling at museum or auction-house prices, your ability to experiment is very limited—you're selling things for real money. But on fx(hash), you hear it in a lot of your interviews with artists: "I can't wait to get back to fx(hash) and really explore and experiment and do fresh stuff." That's why I love fx(hash)—it's the garage of the art world. It lets people experiment and try new stuff without worrying about pleasing someone who's paying $10,000 worth of ETH for it.
Will: How do you feel about fx(hash) 2.0 and the Ethereum integration, and the ecosystem as a whole? Platforms like Verse and Tonic come to mind, doing more of that gallery model, often paired with physicals.
Bre Pettis: Yeah.
Will: Has that changed your mind at all? Have you looked at Tonic and thought, oh, this comes with a really great print, or even a chair in some cases? You've been collecting for almost two years now—fx(hash) is about two years old. What's your read on the ETH integration and the ecosystem overall?
Bre Pettis: I'm conflicted, because I hate it.
Will: That doesn't sound conflicted.
Bre Pettis: It's a major loss for the garage-and-experiment ethos, and for Tezos, frankly, because Tezos is such a better platform for art. ETH is the platform of scam artists and ultra-privileged people; Tezos is the platform for emerging artists. I love being able to buy something with transaction fees of like 17 cents. A lot of times now, if I buy something on ETH, I'm paying some massive double-digit percentage of the artwork's value in gas fees, which is a complete waste of money. And I've been scammed a couple of times on ETH. Somebody tweeted, "Hey, get on the early adoption list for this famous artist, the reserve list." I clicked on it. It didn't work. I clicked again, and again. Turns out I wasn't getting an early reserve spot — I was giving them access to pull out my Gee's Bend quilts, my Stevie dollar that I really miss, and my really random rock.
So, fuck ETH. I'm down to be the one to say it: I think everybody should just fuck ETH. Tezos is such a better platform for art, and I'll be the one to say it. I think fx(hash) on Tezos is still going to be a great place for emerging artists. I'm not really interested in all the ETH stuff, because it's like the punk rock kid deciding to sign with Warner Brothers. I'd rather they stay independent. So I'm probably the only one who feels this way — for the artists, I get it, they want to make more money, and they should, especially if they can get it. There's this idea that ETH will last longer or whatever. I just think it's the land of scammers and deceit. Sorry, I guess I have a strong opinion on this, but I'm sorry that fx(hash) is moving to ETH. I'm looking forward to the new garage, though, because this is what happens in every medium: the garage turns into the gallery, and the work in the galleries goes to auction houses. That's just the way it goes. If you're an emerging artist, I'd still recommend cutting your teeth on Tezos and seeing if you can make that work.
Will: Have you looked at other chains, like Solana? One of the big narratives right now is that Solana is going to be next up for art, and it's low fee. I don't know all the details about how centralized versus decentralized it is, but it seems like that stuff doesn't matter to a lot of collectors. Have you looked at that at all, or are you just Tezos, full stop — you just want to collect long-form gen art here?
Bre Pettis: I'm not there yet, but with fx(hash) 2.0, I'm looking for where the next garage is. My favorite place to buy artwork is what I call the metaphorical garage — where people can experiment and have high-risk, exploratory experiences both creating and collecting art. I'll be curious to see if the Tezos branch of fx(hash) stays as the garage. If it doesn't, I don't really want to go looking for another one, because — except for recently — my experience has been great. Lately fx(hash) keeps bumping me off, I have to keep re-signing in, I try to do something and it freezes up. They just fixed that today.
Trinity: Oh, good.
Bre Pettis: But this last week I've kind of been like, this is the best thing on the internet for generative art — why are they abandoning it and moving to something mainstream? I'm bummed about it.
Trinity: My take is that it's a business decision first and foremost. They're hiring a team, they got funding, they have promises to keep in terms of marketplace fees collected. So it makes sense for the long-term growth and trajectory of fx(hash). I think we'll see a lot of bifurcation around what's a Tez drop and what's an ETH drop — maybe some artists will hold the line. Hard to predict.
Will: I think some artists are going to get burned on some nice projects, because they'll try to list at under 0.05 ETH, gas will be 0.03, and no one's going to want to pay 20, 30, 60% of the price of the art in gas to collect it, even if it's nice. So these first few weeks and months, I think there's going to be some bad burns, projects not minting out, and it's going to be sad. That's my biggest concern with the launch, which is tomorrow, by the way, as we're recording this. We'll see — maybe I'll be proven wrong and there'll be so much hype people are willing to swallow the gas.
Trinity: Or it just gets more eyes over to Tezos. If people are excited about ETH drops and we're getting more people from the ETH scam network looking at Tezos and ETH side by side, who knows?
Bre Pettis: Tezos is made for art, made for artist transactions — it's the best platform for art. ETH is the transactional network; it's not made for art. You can do so many things with contracts on ETH, but a lot of those are just scams. I love going to fx(hash). I've never gotten scammed out of a Tezos, never had these ETH-style problems on Tezos, and part of that is just because fx(hash) is such a great garden. I can't think of another platform where I've spent months going through every single drop to explore the frontier. Verse and a couple of the other platforms clearly have really smart people figuring out the social engineering of how to make a platform work. When people I love and respect are on those platforms, I'll buy one because I want one, or if there's a physical, to support them. But yeah.
Trinity: So we talked about fx(hash) 2.0 and the ETH integration — clearly you have strong feelings there. One of the other new features coming with fx(hash) 2.0 is the ability for artists to curate pieces to post for sale, with collectors getting one of those at random. How do you feel about that release mechanism versus long-form generative? Or, as you mentioned with Verse, the introduction of collector-curated?
Bre Pettis: I think that mechanic gives the end user a higher likelihood of getting something curated by somebody with good taste, hopefully — it's literally curated. It's interesting: when I was in Marfa, Texas, with the Art Blocks crew, and for all my ranting on ETH, I really enjoyed spending time with that crowd. The people in this space are artists, collectors, infrastructure builders, and speculators. One of the beautiful things about a down market is that speculators have no agency — a lot of times they'll buy something and as soon as it's done minting out, the value goes down. That's kryptonite for speculators, whose whole benefit is buying stuff up and then selling it.
One of the differences between NFT art and physical, historical, in-person art is that if I miss a drop, I can still go into the secondary market and get one. I was curious about this thing of buying the grails on fx(hash), so I saved up, made an offer on a dragon — didn't care which one I got — and was excited for the delight of whoever accepted my offer. There's a real beauty to that randomness, a fuel for the churn that lets the artwork fall into the right hands. That works really well when you don't have curation, which I think decreases it. I've heard Will say, "I'm going to buy three and sell two to get the one I want." I love the Easter-egg experience of buying something not knowing what I'll get — that's my category of good intentionality, unknown outcome. Curated, in some cases, will create more high-quality outputs, sure, but I don't have strong feelings about it. I still really like the randomness of the unexpected, on both the artist side and the collector side. On fx(hash), for the most part, the artist doesn't know what's coming next either.
Will: Hell yeah. You've talked a lot about your collecting over the years, and one thing we always ask collectors — we have a good sense of what you like and your philosophy around collecting, but do you view any of this as investment? Do you have a strategy for selling or taking profits? I don't think I've ever seen anything of yours in the sales feed — it's always things you're buying. How do you view it long-term?
Bre Pettis: I'm not a speculator, which definitely makes me an outlier in the NFT space. I buy for two reasons. One: I see potential in an artist and want to support them as they emerge — I want to be an early supporter of artists in general, and specifically artists doing generative work. That's probably 80 or 90% of my collection. The other 10% is stuff that either comes with a physical or has an SVG output. So, to all the artists listening: if you make your artwork output an SVG, I will buy it. I will just love you for making something that lets me manifest it in the physical world. That makes me really happy — I love living with artwork.
So I'm probably one of these hoarders who's going to keep collecting. If things go the way I think they're going with generative art, by the time I'm near death — probably 50 years away, and I'm only 10 years into collecting — I'll have a pretty epic collection to either start a museum or donate to one. That's probably where I think it's headed.
Trinity: That's huge. That's beautiful. Can't wait for our museums to appear out of the ether.
Will: This would be a good opportunity, since you've talked a lot about — well, first, note to us: next time we do a Waiting to Be Signed collab, we should make sure it outputs an SVG. Actually, the next one might be a good candidate for that, or the next two.
Bre Pettis: Oh, great.
Will: I noticed you've been collecting some stuff that doesn't output as an SVG — I saw you recently buying a lot of pixel-filled stuff, which set off an alarm for me, because that's an artist I've been talking about—
Trinity: That's the A.I. side.
Will: —over a year. Why don't you shout some people out — especially anyone you think is underappreciated or undersung in the back catalog of fx(hash)?
Bre Pettis: One of the things that's hard about NFTs is talking with your friends about it. So one of my favorite activities to do with my artist friends is to say, okay, you don't get it yet, and that's fine. Here's the experiment we're going to do. You're going to go on the App Store and download the Temple wallet. You're going to write down your 12 words on paper, which for people who haven't done that before, doesn't make sense to them—they're like, "I'll just remember the password." But that's just the password on the device, and if you change phones, you lose access to your wallet. So get them to write down their passphrases, and then I send them 5 Tezos, inspired by that 5 Tezos challenge from earlier in the year. I send them a couple of articles about people who made their 5 Tezos collection and say, your job now is to go spend 5 Tezos. Earlier this year when I did this, Tezos was about 60 cents, so it cost me about $3 to run this experiment. It's more like a dollar now, so it's about $5.
They go through the history, the archaeology, or search for things, and then they find stuff and have to decide if they like it or not. There's very little other data for them to go on, because they don't know the artist, they're not in the space—outside the NFT world, most of the people creating this work aren't well-known, so they just have to sit with the question: what do I actually like? It makes me really happy to do this. If somebody had done this for me, I would've gone kaboom, off to the moon. Nobody's gone as deep as I have, but it does help people understand how this world works a little.
As for artists I like—I'll pull up my collection. In general, if I like the aesthetics of something, I'll support it, and if it has a physical component, even more so. I went back and bought a bunch of earlier Shawn Kemp work. Then when fx(hash) 2.0 went live, his Luminous Echoes project launched—the previous one was called Mini Dahlias, such a great set. Luminous Echoes is in the same vein: he makes artworks that, when you redeem them, become stacks of card and paper in different colors that assemble into this amazing layered 3D experience—he laser cuts and assembles them himself. It's clearly a labor of love, because the resale value is like 100 times what you can buy them for from him directly. So I got my Mini Dahlias and then a bunch of Luminous Echoes. It's the only thing I've ever seen like it.
Mini Dahlias — ShawnKemp
I still go through and get excited about old stuff on fx(hash) too—PixelSymphony, I got a bunch of those. The outputs from that project are truly delightful, clearly programmed, with an element of randomness while still being beautiful—every single one is beautiful. I also like an artist called Vector Zero. They just did one called The Machine—it looks like a TARDIS in space with an asteroid and a black hole. I wish it were an SVG, because it's totally vector line art, but they didn't have that output option. I sort of wish I were a programmer so I could just add an "SVG output" button myself. I can keep going if you like.
Trinity: I think it makes sense as you look through your fx(hash) collection—it actually connects to some conversations we've had, specifically in the TENDER Discord, and it came up in our Kim Asendorf interview a couple of weeks ago: this dichotomy between skeuomorphic generative art—brushstrokes, landscapes, that sort of thing—versus art that's lines, pixels, something more generatively native. Do you find yourself drawn to one more than the other, outside of SVGs, of course? Where do you land in that argument, especially looking through your collection?
Bre Pettis: I like things to be what they're supposed to be. I won't buy furniture with veneer on it—MDF pretending to be wood. I don't want pretend wood. Similarly with art, I'm not that interested in work that pretends to be made with brushstrokes. Caveat: any artist could use brushstrokes in an exciting, digitally native way that would completely change my mind. But looking through my collection, almost everything is either native digital, or the vectors are actual vectors—lines that aren't pretending to be brushstrokes. I'd eat my hat if an artist did something clever enough to prove me wrong.
Will: You also have a bunch of Erik Swahn stuff. Have you tried plotting any of that?
Bre Pettis: Yeah, and unfortunately his color data is in the fill, not the line color. So every one I've tried plotting—these beautiful color pieces—comes out with all the lines black, because the line color is black. I've thought about going through and replacing all the line colors with the fill colors in Inkscape, but that would take me a day. A real programmer could probably write a script to do it. I love that work, but I haven't been able to plot it respectfully to the artist's intent.
One of my favorite artists is Piter Pasma, because he's done a lot of work that's both configurable after purchase and plottable. My favorite series is Yip and Yap's Imaginary Playground—38 out of 100 are minted, it's a 200 Tezos purchase, and I've probably bought 8 of them. I love these because when you run them in your browser, you can add "LW=" for line width—by default it's something like 0.7 or 0.4—and set it to 0.1, meaning the lines go from 0.4 millimeters to 0.1 millimeters, filling the space with four times as many lines. So a drawing he essentially intended as a postcard-sized plot—
Yip and Yap's Imaginary Playground — Piter Pasma
Will: Oh, wow.
Bre Pettis: —you can plot at 24 by 36 inches. It takes about two G2 pens, and all the ink in both, to execute that plot. It's a huge Yip and Yap drawing. I really want other people to buy this series, because I want to see the other 62 pieces—I get so much enjoyment out of the first 38.
Will: I'll speak for myself here as also a Piter Pasma fan: I think that's my least favorite of his.
Trinity: Really?
Will: Something about it just didn't connect for me compared to some of his other work, like Industrial Devolution. I just couldn't figure out what these little guys were doing.
Industrial Devolution — Piter Pasma
Bre Pettis: The other piece I love of his is Geomorphism—I've got a bunch of those, plus one of the Nano Panoramas, one Industrial Devolution, and several from Universal Ray Hatcher. Even though you can't scale those the same way—messing with the parameters destroys the original composition—it's still incredible. For those who haven't played with it: Piter Pasma made a project that's basically access to his Universal Ray Hatcher. In the parameters, there's a place where you can input math that generates a 3D model, and then the Ray Hatcher applies light, shadow, and lines to it. Go down the rabbit hole on Universal Ray Hatcher—it's one of the champion projects of generative art on fx(hash). He just handed out tickets and said, "play with it."
Will: One of the best uses of params for sure.
Bre Pettis: 100% agree.
Will: A great Easter egg too—if you go back and listen to our episode with Piter, probably a year and a half old at this point, we talked to him about his plotted work and how he'd never done a long-form generative piece. He was hesitant about whether he could pull it off for long form. I don't know if that conversation inspired him or if he'd just been working on it independently, but about six or eight months after that episode he finally released Industrial Devolution—he'd figured it out, and then the dam broke and he put out all these amazing projects.
Industrial Devolution — Piter Pasma
Bre Pettis: Awesome.
Will: Trinity dropped off here, but that's okay—let's start wrapping up, since we're almost at an hour. Couple of closing questions. You're building a company, or part of one, helping contribute to the space with Bantam. As a collector and builder, what are you most hopeful for as we move into 2024 in generative art?
Bre Pettis: I think we're moving away from even using the phrase "NFT," toward just calling it art—NFTs are art, not necessarily their own separate category. At the beginning, people were chasing the Bitcoin story: buy something for a dollar, sell it for $50,000, 50,000x growth. That hype infected NFTs early on—people buying anything because they thought it would go up. For the most part we've shed those pure speculators—the people who weren't artists, collectors, or infrastructure builders.
As that happens, you're also seeing more artists lean on physicals to add value to their work. That's why I'm committing to making art machines—I've been developing them for the last year. We've got an exciting year ahead starting with the Whitney show, and I've got four art machines in development right now. I'm excited to create infrastructure for artists to take their digital work and send it through the portal of one of Bantam's machines to manifest it physically—to enter the cult of the physical object in addition to the cult of the digital object. I'm committed to giving artists more infrastructure for manifesting their work. That's my focus for this next year and beyond.
Trinity: I'll follow up with this: you've talked a lot about physical pieces already. Two-part question—what's your favorite plotted piece in your fx(hash) collection, and what's your favorite physical piece in your entire generative art collection?
Bre Pettis: Oh my goodness. My current favorite plotted fx(hash) piece—really a set of them—is Joanie Lemercier's Nuages Possibles. I'd previously collected Joanie's work: I have an ocean piece, and I have mountains. Then he did the clouds, and I was like, okay, I'm on the train. One thing I really like about Joanie Lemercier, beyond making beautiful artwork, is that if you follow him on social media, he's active in an anti-extinction environmental group and does aggressive work confronting environmental polluters—which adds a whole other layer to his nature-based artwork. He's also gone out into the desert, flown a drone to do landscape scanning, and run a plotter on battery in the middle of the desert.
Industrial Devolution — Piter Pasma
My favorite physical piece right now—I just got it in the mail this morning—is an Antigoon. Someone on the TENDER Discord was letting go of one of those artworks, and I was able to grab it. I just opened it this morning, so I'm looking at it now.
Will: Must have been Clown Vamp, right?
Bre Pettis: Yes, Clown Vamp. You know what? That little interaction made me really happy because it's another avenue for manifesting a digital artwork into my physical world — other people are buying physical artworks too. The way I bought it was I actually bought the NFT from him and he shipped me the physical artwork. I've heard people talk about this idea that if you sell it, you have to ship it. I did it, and it worked — probably primarily because I'm in a Discord community with him, so there's some social currency involved. I can't buy the digital artwork and he can't forget to send it. That made me happy just because it's a different way of interacting with both community and artwork to acquire something physical. You can trade without fear in Tender, for sure.
Will: People are pretty good about making sure they fulfill, which is another aspect of it — it's a wide-ranging club, I guess, is the best way to describe it.
Bre Pettis: That's something that gets overlooked in this community. Most people see the digital artworks and assume everyone just sits at home in their underwear interacting with the NFT space through a computer. That's not actually very descriptive — the people who are into this regularly meet up. Even though this is a podcast, we're getting to look at each other over video, and it's great to see. Now I'll recognize you when we're in person. Being in these Discords and at physical events means there's an actual sense of community, accountability, connection, and friendship-building. That's what got me into NFTs — realizing there was community and friendship building to support artists. I think that's the thing that will persevere and make sure this digital platform for artworks, and transacting with cryptocurrency, continues to move forward: there's an underlayer of community and relationships as close to IRL as you can get.
Will: I don't know if that's particular to or owned by Tezos, but I feel like it's definitely emphasized and more common here. I can think of so many times, even before Tender, in the fx(hash) Discord, someone fat-fingering and accidentally selling a piece they intended for thousands of dollars for one Tez — and then someone buys it before a flipper can and returns it to them.
Industrial Devolution — Piter Pasma
Trinity: Oh.
Will: Or, "Hey, can you mint me this and I'll pay you back later?" and people just say, "Yeah, sure, I'll get one for you" — willing to spend, even when Tezos was $4 or $5, a hundred dollars on a mint purely on faith that the person will honor it. I can't think of a single real story of someone getting burned.
Bre Pettis: Right, on the Tezos network.
Will: On Tezos, yeah. I can't speak to Art Blocks or the other Discords back then, since I wasn't in them, but I feel like the camaraderie here is what got a lot of us to stick around — got people like us to start a show and start talking about it.
Bre Pettis: I went to Marfa, Texas for the Art Blocks event, and I think Art Blocks itself — not necessarily as an ETH community, but as a community — if I were to mess with ETH, that's the community I'd want to spend more time with, because I really enjoyed that. So the community thing is really important for people to understand if they're getting into this: listen to the podcast, get to know the cast of characters, and when there's a party, show up.
Will: Speaking of parties, you mentioned before the show that you're a Magic: The Gathering enthusiast, but we don't know to what degree. It's rare that we actually have a confirmed Magic: The Gathering fan on. So tell us, Bre — do you still play? Are you a past pro we forgot about? What's your story with Magic?
Industrial Devolution — Piter Pasma
Trinity: Can you get to Brooklyn?
Will: Yeah. Can you come play with us?
Bre Pettis: One of the things I like about your show is your commitment to being yourselves on it. One of the ways you do that is asking everybody about Magic: The Gathering, and so far you haven't had a lot of hits. I figured, okay, at least I have a story. In 1997, I was living in Seattle, and me and my friend Clay Martin were both professional puppeteers — that's how we made our money. He's a true master, honestly the best I know on the planet right now at puppeteering. He'll put characters on his hands and within seconds you've forgotten they're puppets and you're enchanted.
Me and Clay Martin found a theater in Seattle that would let us use it for almost nothing, as long as it was after 10:00 p.m. So we started a show once a month on the first Friday called Night of the Puppet Master. If you've ever gotten together with puppeteers — they're a very interesting group. They create an entire world and then expect you to believe it, and they control the whole thing. They're control fiends, obsessive, they want to control the whole narrative. Really interesting characters, and for the most part they're stuck talking to children, so every puppeteer has shows that aren't for kids — not necessarily adult, but engaging with material that isn't exactly Three Little Pigs.
There were about a dozen puppeteers in Seattle at the time, which is a lot for any one place — it's one of those communities where there are only dozens of people around the world in it, and you're in an elite club as soon as you become one, just by making a bunch of puppets and putting on a show. Our primary audience ended up being employees of Magic: The Gathering, since the company was based in Seattle at the time. Pretty much every audience member worked there, and they were such an awesome audience — if they weren't high or drunk, they were acting like it. What a delightful group. We'd perform for them and they would just howl. We became friendly acquaintances with a lot of the Magic: The Gathering employees. So when you ask about Magic: The Gathering, I get a warm place in my heart for the people who were creating it in the '90s. I have to assume they were all so passionate — I bet every single one of them is still kicking butt at Magic now. That's my story about Magic: The Gathering.
Will: Any names you remember? I wonder if Mark Rosewater or Aaron Forsythe would've been there in '97 — Trinity, I don't know if they started that early since Magic launched in '92, '93.
Industrial Devolution — Piter Pasma
Trinity: I'm trying to find the list of people who used to be part of that team.
Bre Pettis: I think it was only about 25 people, and I think they all came.
Trinity: I think Mark Rosewater joined around '94.
Will: Fresh off his gig writing for Roseanne, he became lead designer of Magic: The Gathering. So you probably knew a lot of those folks who are legends now — and probably a lot of people whose names aren't known because they weren't directly involved in designing the game, but in the logistics of getting it printed and shipped. That's cool.
Bre Pettis: Their offices were in this dungeon in Seattle on University Ave, where you literally went down about 30 feet of stairs at a steep rake. They'd made it look like an actual dungeon — that's what their offices were like. That's my one connection to Magic: The Gathering. I'm not a hardcore player, but I get it, I've dug into it, and I love it.
Will: You've got your Vera Molnars, we've got our Magic cards — time will tell who picked wisely. Trinity, anything else? Should we wrap up, or one more question?
Industrial Devolution — Piter Pasma
Trinity: One more. We've talked a lot about the artists in your collection and the art you love — anyone you'd like to shout out, someone people should be paying more attention to?
Will: Yeah, even if it's not an artist — just someone we should go check out.
Bre Pettis: I come from the world of infrastructure builders. I started out trying to be an artist, and instead of going to California to dig for gold, I ended up selling shovels. With MakerBot, we made 3D printers for people to use. At Bantam Tools, we make CNC machines, and in 2024, art machines that people will use to manifest art. As a teacher, I empowered students to unlock their creativity by giving them tools to make art. Other people I have deep respect for in that infrastructure-building space, outside the NFT world —
Will: Yeah.
Bre Pettis: I'd point people to Adafruit, a New York company run by PT and Limor. They have a large employee base and run an electronics fabrication facility on the 10th floor of a building in SoHo — completely absurd. I'd also shout out Evil Mad Science in California, the designers and manufacturers of the AxiDraw. And PocketNC — folks in Montana who make a 5-axis CNC, the best one out there if you want to start manifesting 3D sculptures in materials other than plastic. Those are the infrastructure and physical-manifestation people I'm happy to shout from the rooftops.
Will: Physicals was one of our big themes for 2023, and it sounds like it'll continue into '24. I wouldn't be surprised if we have occasion to talk to more folks on that side of things — great shoutouts.
Industrial Devolution — Piter Pasma
Bre Pettis: I think you called it. People on audio can't see it, but I can see the books and artwork behind you — living with art matters. I have 800-some-odd pieces on fx(hash) in my collection, but the ones I really know are the ones hanging on my wall; I feel a much stronger relationship to them. I think you're on target — the physicals trend started in 2023, and I think we're going to see it really take off in 2024.
Will: Well, Bre, this was great, really cool to have you on. This was so much more than just "I like to collect this and I'm going to sell it at this price." Delightfully unexpected in a lot of ways, and you're not that far away — maybe someday we'll drop by your studio, say hi, and check out some of your Vera Molnars.
Bre Pettis: I'm happy to have you up. When we open the Harold Cohen show in February at the Whitney, I'll be there a lot making sure the machines are happy. Maybe we can set up a get-together, I can do an insider tour, and then we can head up to VAR for a little party.
Will: That would be sick. Let's plan on it, a year in.
Trinity: That's my birthday weekend, so yes.
Bre Pettis: Yes, let's celebrate your birthday.
Industrial Devolution — Piter Pasma
Trinity: Let's celebrate my birthday. At the Whitney.
Bre Pettis: Win, win.
Will: Let's put a pin in that — something to look forward to in 2024. All right, that was Bre Pettis, everyone. Check out the upcoming exhibit at the Whitney, and check out his collection on fx(hash) if you want to see some cool plottable stuff. That's it for this one — hope you all enjoyed it. We'll be back soon with another episode. Bye, everybody.
Bre Pettis: Always. We're waiting to be signed.
Speaker A: All right, hello and welcome everyone to another episode of Waiting to Be Signed, a special interview episode. We're joined today by Bre Pettis, a collector that we met through TENDER, the kind of art collective slash curatorial platform slash now gallerist and collaborative art releasing platform. It's, it's a lot of different things. Trinity is here as well. How's it going, everyone? Good morning.
Speaker B: Good morning.
Speaker C: Good morning, everybody. Bre, thank you so much for joining. We're excited to talk to you.
Speaker B: Thank you. Yeah, I feel like a little longtime listener, first-time caller kind of jam.
Speaker A: You know the flow of the show. You've been listening for a minute now. Like I said, we met through TENDER. You had a pass, but I think it took you a minute to join the Discord. And when you jumped in a few months ago and gave your introduction, it was like, you know, we knew you from the sales feed. We knew you from what you bought and were collecting. But then when you kind of started giving your bio to everyone, it was like, oh, this guy might know a thing or two about generative art. So yeah, why don't you go ahead and give everyone here a bit of an introduction to yourself and just who you are and your background in art and like the fact that you were involved in co-founding MakerBot, or I'm not even actually sure the whole deal, but let us— let it go, like let it rip. Let's hear it.
Speaker B: Sure. So I've got just this, you know, wandering professional life where I tend to say yes to things. And then sort of suffer the consequences and go on those kinds of adventures. So my first job, I said yes to a job as a floor runner in the film industry. And it turned out that job was in Prague working on Pinocchio with Martin Landau and Jonathan Taylor Thomas. And I showed up and worked on a British crew and I would, and among other things, basically making them tea. And they were like, this is horrible. We're in a foreign country. We have an American making us tea. How could it be worse? But, um, I made really good friends with the folks that I was working with on that second unit in Prague and ended up working in puppeteering and puppetry making and animatronics at Jim Henson's Creature Shop. Burnt out on, after a couple years on film industry, because it's just, it's brutal. And, uh, moved back to Seattle and started doing puppetry, made my own theater, worked at the Northwest Puppet Theater, did a couple other things in sort of puppetry. And then, um, after a few years of making like $6,000 a year from doing like school gigs. I was like, okay, I got to figure out a way to support myself properly here. So I became a school teacher, which at the time Washington State was the 49th least paid state.
Speaker A: Oh, sorry.
Speaker B: I'm right next to the train, so you'll hear that occasionally. I couldn't really afford a car and I wanted to have a family, so I started using art as a side hustle to try and make money. Which didn't really work. And after some different iteration, I got into video art and nobody would represent me or buy my art DVD. So I went ahead and published it to the internet in 2004. And then within about a month, like 30,000 people had looked at this video. And I was like, okay, I may not be making money from this, but people are watching it. So I'll do more of this. And then I started making videos for my students, how-to videos, because if I video record it and they watch me on video, I got 100% read rate. Whereas if I said it out loud in person, I had to repeat myself like 3 times. So I started publishing those videos to the internet as well and ended up joining a community of about 20 people who were doing internet in 2004, 2005, who were doing internet video. This is pre-YouTube. We're getting DreamHost domains because they have an infinite bandwidth program that they don't realize is a total disaster for them, but great for us. And ended up getting a job at Make magazine and switching over to that from teaching, making a video every week on how to make things. And then did the same kind of thing at Etsy for a year. I moved from Seattle to New York and in Seattle everybody's got a garage, but in New York people have like a closet, right?
Speaker A: Yeah.
Speaker B: So, uh, started a thing called NYC Resistor with some friends, basically set up a honeypot for all the hardware hackers in New York. And we created a clubhouse that now, 16, 17 years later is still going in our space in Brooklyn. And then out of that, we wanted a 3D printer, but at the time they were like $60 grand at the low end. And me and the other co-founders at MakerBot, had basically figured out how to make one for under $1,000 in parts, and we were like, maybe we should start a business, maybe there's a few other people who want this, and we really thought it was going to be a side hustle that we would do while we were doing other things, and then we basically sold out instantly and were in trouble, and we're basically in that state of trying to keep up for like 3 and a half years. I rode the whole ride as CEO of MakerBot from 3 guys, a laser cutter, and a dream to 600 employees and selling to a public company, getting named in an SEC lawsuit and just the whole rollercoaster ride from the garage to corporate, right? Did a couple things after that and then settled into this company, Bantam Tools, that I have now that makes desktop CNCs for world changers and skill builders. We sell to innovators who need aluminum parts and impatient engineers who can't wait for machinists. And then educators who are training up the next generation to make things. And then for the last year, we've been working on art machines. So we're getting ready. I've got a pretty exciting show coming up at the Whitney Art Museum in the city where one of my favorite generative artists, Harold Cohen, created a program, AI, and starting in the— he started learning in the '60s, and by the '70s, he had a program that could make art. that he named Aaron, and he was part of, I believe, the Stanford AI research group. And then by the '80s, it was making really beautiful abstract drawings, and by the '90s, it was drawing portraits. He died in 2016, and for the last 30 years of his life, he would joke that he was going to be the first artist to have a posthumous show of new work. So his AI Aaron would create the artwork for a show of new work, but after he's dead, which is a very nerdy thing to do. And I've been working with him, not with him because he's dead, but with his assistant Tom and his son Paul and the curator Christiane at the Whitney to resuscitate Aaron. And we're going to have a show, opens February 3rd, with Bantam Tools pen plotters running at historical speeds, making new artworks by Harold Cohen's program.
Speaker C: That is bonkers. We could— let's talk about this for hours. Let's just shift the script. Damn, that's exciting.
Speaker B: It's so rad.
Speaker A: That's crazy. I mean, I— we didn't know that detail going into this, right? Like, we had— we were like, oh, let's have him on for a collector interview. And to hear that you're going to be bringing generative art to the Whitney, and I guess it's— what's it going to be? These plotters going to be just like live streaming new pieces as the AI spits them out?
Speaker B: They're planning another project that needs, like, absolutely must work streaming, and so it's likely that the Whitney is going to be streaming the plotters as they're going, as sort of a test run for this other performance piece that they have coming up. We've got 2 different types of artwork. One is called Mazes, and it draws line artwork from a program that was originally from 1972. That program was on tapes, The drive was tape, and we sent that out to a place that recovers data off tapes, and there was nothing on them. So Tom found the notebooks. I believe it was Tom who found the notebooks from the early '70s, and Paul reconstructed Aaron from the notebooks to make Mazes. So that'll be running on one plotter, and then the other plotter will be doing these portraits from a project he did. called Kcat, which was a screensaver that he developed. It's interesting, it's like every 15 seconds the screensaver does a new, essentially, painting of usually a couple people in a gallery, sometimes with an artwork behind them, and often with a potted plant in the scene. And, you know, he did this in the '90s, and his aesthetic, you know, he was a very successful pre-computer artist in the '60s, And so I think that's kind of where his style was set. I mean, I don't know for sure, but the characters that Aaron draws have fantastic mustaches, like jaunty, very jaunty sort of fashionable poses and very cool hair. And so the other machine will draw those drawings. So we generated 5,400 versions of each because we reckon there's about 1,000 hours of plotting in this show, or maximum, like that's how long the show's open. I'm not sure if we'll plot the whole time. So we made a lot of, but nobody will have seen them until they're plotted. That's the other thing. So it'll just be like, when it's drawn, that's the first time that art has been seen.
Speaker C: So I have to ask, is there going to be an NFT component to this at all? It seems like there's such a potential synergy as things emerge, getting minted to the blockchain.
Speaker B: I think if he was alive, there would be a conversation about that, probably. And I think a lot of artists who do generative work get asked every day, can we make money on your art? It's totally a long-form generative artwork from the 1970s and the 1990s, right? But it wasn't called that at the time. In fact, it had to sort of fight to be called art, all this early generative art. I'm in my workshop, I'm looking at my— Behind me is some art, and then in front of me I've got my collection. And when I sold MakerBot, I was like, okay, what I want to do is collect some art. And I had spent 10 years when I was a teacher in Seattle going to every art opening and every museum show from like, I'd say like '96 to 2006, I think is probably about the time frame. And one of the cool things is that it allowed me to develop my taste, because when you look at things on a regular basis, you look at a lot of art and you have And you make decisions in that moment. Do I like this? Do I not like this? You know, it starts out and you're like, yeah, I like Monet and I like Cézanne, and these are all these validated artists, right? But when you look at enough art, you can look at art that you don't know who did it and you can go, do I like this? Do I not like this? Does it fit some of my criteria for what's my jam or does it not? And I'm not sure how long that takes. I think it's sort of accelerated actually with NFTs, 'cause you can just look at so much art on your screen. You don't have to wait for the end of the month.
Speaker C: Yeah.
Speaker B: to go to the art openings and see like 100 pieces of art. Like, you could— I could be looking at thousands of pieces of art a day. And so I think sort of one of the beauties of digital art is the ability to develop your style much faster than in an in-person type of art sort of world. But the style that I developed for myself, because I was making a go of being an artist while looking at all this art and being inspired by other people, was really procedural. So I was really interested in artists that would set up Like rules. And sort of the, probably the best example of this is like Sol LeWitt, who's like, the rules are the art. You know, he's like, go to a wall, make drawings, and, you know, like this with your arm out, and then move 2 steps to the right and do it again. And you can implement the art anywhere because the artwork is the instructions. I really fell in love with art where the artist had an intention but not a post-visualization, where they would have a way of beginning and engaging but didn't know where they were going. And I can tell looking at an artwork now, like whether the artist saw it in their head and was just making, trying to make the thing that was in their head. That's totally different from like, you know, seeing a person or a still life and trying to document that. Like, you don't know how you're going to do that when you start, but you know, you want to get there. So this sort of idea around trying intentionality and procedureness, like that's my jam. So Generative art, as it's called now, computer art, as it was called until like a couple of years ago, has that sort of, okay, I'm going to make a program and it's going to have an output. And if I do it right, I don't know what the output's going to be. And it's exciting. I got a chance to meet Vera Molnar in '95. I've got a lot of her work and I'm really sad about her passing because she's such an amazing person. You know, she started in the '60s and then nobody really bought her work until the early 2000s. And so she spent like 35 years making art with nobody buying it. And for the most part, nobody even accepting it as art in the greater art community. And you can see her notebooks are just, every day she is engaged with this idea of delighting herself through procedural generative art, right? And it's, her work has a heartness to it. I love her work. So, so I got into that, this sort of computer art, then now generative art in 2013 and started collecting it obsessively. At the time, there's like 3 other people who have a collection who were similarly obsessed. So it was like 4 of us, right? So when Manfred Mohr would go home to his family, decided to sell his childhood home, and he went home and he found all his early work in the attic that he'd forgotten about, it's like me and a couple other people being like, oh, I would really love to get my hands on that, right? That's really different from where generative art is now, where So many more people have been initiated into the cult of generative art and see the value and excitement in these experimental artworks where the artist is initiating an idea and we get to decide if we're delighted by that or not. And I think for a lot of these things, it's very delightful. So I could go on and on, but I, I love generative art. I love prochromatic art. I love And I love plotters. So that's the other thing. So I am in the cult of the physical object for sure. And I'm in the cult of plotters and that, you know, I bought an HP plotter in like 2007, 2008, you know, off eBay. And I lent it to Marius Watz at the time. He didn't use it. He returned it. One of my pandemic projects was to take all these scans that I had made of my friends and then use Blender to Position and then light them, and then find all the creases in them and outlines, and then do these artworks that are portraiture from 3D scans, but executed in 2D on pen plotters, multicolor pen plotters. So I dug way into the HP 7550, and I just fell in love with this machine. It's so well built. I ended up calling— I ended up getting ahold of the design and development team from HP in the '70s who are all retired.
Speaker A: Wow.
Speaker B: to talk to them about how they developed this machine because I love it so much. And then I've been working on a modern version of that because I can't help it.
Speaker A: It's so fascinating to hear your collecting experience and like that you kind of caught on to this whole, what is now, right, a wave within at least NFT collectors with generative art. I have to assume that you found NFTs and crypto because of your passion for generative art and seeing maybe like early Art Blocks Or maybe even some of the projects that happened before Art Blocks. I'm not sure. It's like, what was the journey to crypto and NFTs and kind of accepting that? Because I know it can be a friction point for a lot of people who come from the traditional art world. How does like your experience collecting this work kind of inform and impact like your collecting behavior with NFTs, like a lot of which don't come with physical components?
Speaker B: You know, NFTs, I was very interested, you know, in like 2020 when the hype started, and I'm sort of in I don't know if I'm in, but I'm orthogonal to sort of the digital art crew of New York. I was in 7 on 7, which is one of the Rhizome things at the New Museum back in the day. And so, you know, I saw it coming in 2020. I didn't really get it. My friend Sean Bonner went really deep into it. I had this character from my puppetry days named Pink Bunny and then Boo Boo Kitty and characters that were puppets and then child— and then childlike drawings. So I used bueno.art to do a project where I had these kittens and bunnies, and they had wore like different clothes and had balloons or different, and then I made them a bus so you could organize your collection in a London bus. And it was very satisfying to do, you know, this sort of, and I love SVGs, so it was really easy for me to make, okay, let's set up the basic idea and have all these different layers of Types of clothing that they can wear. Bueno, but art is a nice NFT platform where it just you say go and it's like how many do you want? You make like 300 of them and they're all different, right? And then you can you can publish them as NFTs and sell them. So I went through that process and enjoyed that as a creative process and made a bunch of screw-ups along the way and had to redo it and da da da da da, which I think is pretty normal for NFT creators. And then I got invited by my friend Scott Beale into NFT NYC, which is his. Group. It was one of these groups that's a combination of creatives and speculators, and this whole thing of like, hey, this thing is coming out, I got us so that we can get early ones, let's all jump on this thing and pump this thing up and get excited about it. And so I did a bunch of collecting there, but it didn't really match up with my passion for computer art and generative art and intentional art, the whole PFP kind of side of things. I think I sort of cut my teeth there trying to participate. And the first time I got into NFTs, I went to a party at NFT NYC. Scott Beal's thing is non-fungible social clubs. So I saw my friends obsessing over things and getting really excited about stuff on their phones, on Discord, right? And I was like, you know what? Okay. I didn't get NFTs before, but I see my friends happy and having a great time and communicating a lot with friends that they've made in this space. And I was like, Okay, I love a community. I like nerding out about stuff. I'm going to sort of jump into this thing. And then I didn't really feel like it was my space until I found fxhash. And then I was like, oh yeah, this is my jam. Yes. And so I basically spent maybe 2 months going through every single project on fxhash, looking for the ones that attracted me and specifically focusing on the ones where there were physical components, or they output an SVG that I could then manifest on my own plotters. I wish I could go back in time and do that all over again, right?
Speaker C: I think we all remember our early fxhash days as just something of pure beauty and also magic. That's the, I think, the official catchphrase. Interesting that it was fxhash. I don't mean to deviate, but was that your first exposure to like generative art on the blockchain versus In Art Blocks, for example?
Speaker B: I love Art Blocks now. And I, you know, I went to Marfa, Texas and hung out with that whole crew. And Snowfro is such a gentle, you know, generous, thoughtful, considerate human. But for me, I can go out and buy an amazing physical piece of artwork from a pioneer in generative art for single-digit thousands of dollars. I'm not going to drop like digits of ETH onto a digital artwork. I'm not going to spend more than I can spend on one of the greats in the entire universe on a brand new artist on Art Blocks. Bless their cotton socks that they can do it, right? But it's not my— I can't make that leap to there. Now, I've bought a couple things on Art Blocks. When I was in Marfa, I was like, I should really— it's on my to-do list, actually. I like, I want to buy one of the, um, there's a whole series of generative artworks based on this plant that's out around Marfa, Texas. That's on my to-do list to buy. But for the most part, if I don't have a relationship to it, I feel like so much of this artwork is still in the garage, in the early stages. I can't really get to the prices that I see in Art Blocks, you know, but I think it's great that the artists get that. But I'm, there's other stuff that I can prioritize to buy for my collection that is Physical. So it makes it hard for me to get there. Whereas fx hash, I bought some cryptocurrency back in the day. And so I had some and it had grown. So I was like, great. This thing has been sitting here for a decade. I'm transitioning to Tezos. You know, I don't like Ethereum at all. I love Tezos. Tezos is the art currency. And so I was like, screw this Ethereum stuff. I'm committing to Tezos, throw it all in there because I believe Tezos is the best way to support emerging artists. And to support them as they explore and try out new things and experiment and grow. By the time you're at one of these other platforms that are like a real gallery or selling at museum or auction house prices, your ability to experiment is very limited at that point when you're selling things for that money. But when you're on fx hash, and even those, and you can see like in a lot of your interviews with artists, they're like, I can't wait to get back to fx hash and really explore and experiment and do fresh stuff. And that's sort of like, I love fxhash because it's the garage of the art world, right? It lets people experiment, try new stuff without having to worry about pleasing somebody who's buying your thing for like $10,000 worth of ETH, right?
Speaker A: Well, how do you feel about the fxhash 2.0, now Ethereum integration and just the whole ecosystem as a whole, right? Like you said, we have some platforms like Verse and Tonic that come into mind that are doing more of that gallery model. complete most of the time with physicals, right?
Speaker B: Yeah.
Speaker A: Has that changed your mind at all? Like, have you looked at that Tonic stuff and said like, oh, it comes with a really great print, or it comes with a chair in some cases? You know, you've been collecting now for what, probably almost 2 years? fxhash is about 2 years old. What's your read on the ETH integration and just the whole ecosystem?
Speaker B: You know, I'm conflicted because I hate it.
Speaker A: That doesn't sound conflicted.
Speaker B: It's a, it's a major loss for the garage and experiment and Tezos, frankly, because Tezos is such a better platform for art. ETH is the platform of scam artists and ultra-privileged people, and Tezos is the platform for emerging artists. I mean, I love being able to buy something and my transaction fees are like 17 cents. A lot of times now, if I buy something in ETH, I'm paying some massive double-digit percentage of the value of the artwork in just gas fees, which is just a complete waste of money. And I've been scammed a couple of times on ETH. Somebody tweeted, hey, get on the early adoption list for this famous artist, the reserve list, right? And I clicked on it. It didn't work. And I clicked on it again and I clicked on it again. And it turns out I wasn't getting an early reserve list. I was giving them access to pull out my Gee's Bend quilts, giving them ability to pull out my Stevie dollar that was, that I really miss and pulling out my really random rock. So sort of fuck ETH. I'm down to be the one to say it. Like, I think everybody should just fuck ETH. Tezos is such a better platform for art. I'm just going to be the person who says it. I think Tezos on fxhash is still going to be a great place for emerging artists. I'm not really interested in all the ETH stuff because I think it's like the punk rock kid being like, okay, I'm going to sign with Warner Brothers kind of thing. And I'd rather they stay independent, right? In that metaphor. So I'm probably the only one who feels this way. And I think that for the artists, they want to make more money and they should make more money, especially if they can get it. And there's sort of this idea that ETH is more like, may last longer or something like that. I just, it is the land of scammers, deceit, and shit. So like, sorry, I guess I have a strong opinion on this, but I'm sorry that fxhash is moving to ETH, and I'm looking forward to the new garage because this is what happens in sort of all mediums is the garage turns into the gallery. The work that's in the galleries goes to auction houses and that's the way it goes. So I would say if you're an emerging artist, I would still recommend cutting your teeth on the Tezos platform and seeing if you can make that work.
Speaker A: Have you looked at other chains too, like Solana? I mean, one of the big narratives right now is like Solana is going to be next up for art, and it is low fee, right? I don't know all the details about like how centralized versus decentralized it is. I only know like kind of what I've heard, but it kind of seems like that stuff doesn't matter to a lot of people who collect. So like, have you looked at that at all, or are you just kind of like Tezos? I mean, I just want to collect long-form gen art here.
Speaker B: I will say like, I'm not there yet, but I think with FX 2.0, I'm looking for where the next Garage is, right? Like, My favorite place to buy artwork is out of what I'm calling like the metaphorical garage, which is like where people can experiment and have high-risk exploratory experiences in creating art as well as collecting art. I'll be curious to see if the Tezos branch of fxhash stays as the garage, and if it doesn't, I guess I'll be looking— I don't really want to look for another garage because, except for recently, my experience, like fxhash keeps bumping me off. I have to keep re-signing in. I try and do something and it just freezes up. They just fixed that today. Oh, good.
Speaker C: Yeah.
Speaker B: But the last week I've kind of been like, this thing that is the best thing on the internet for generative art, why are they abandoning this and moving to something mainstream? Like, I'm bummed about it.
Speaker C: My take is that it's a business decision first and foremost. You know, they're hiring a team, they got funding, they have promises to keep in terms of marketplace fees collected. So I think it makes sense for like the long-term growth and trajectory of fx hash. I think that we'll see a lot of bifurcation around like what is a Tez drop and what is an ETH drop. Maybe some artists will hold the line. It's hard to really predict that type of thing, but—
Speaker A: Yeah, I think some artists are going to have to burn some nice projects because they're going to try to list it at under 0.05 ETH and gas is going to be 0.03 and no one's going to want to pay 20, 30, 60% of the price of the art in gas to collect it, even if it is nice. So I think this first couple weeks, months, they're going to get really badly burned and we're going to see projects not mint out and it's going to be sad. Like, I'm— that's my biggest concern with the launch, which is tomorrow, by the way, as we're recording this. So we'll see what happens. Maybe I'll be proven wrong and there'll be so much hype that people will be willing to swallow the gas.
Speaker C: Or it just gets more eyes over to the Tezos. Right, you know, if people are excited about ETH drops and we're getting more people from the ETH scam network looking at Tezos and ETH side by side, who knows?
Speaker B: I mean, Tezos is like just a— it's made for art, it's made for artist transactions, it is the best platform for art. ETH is like the transactional network, right? It is not made for art. You can do so many things with contracts on ETH, but a lot of those are just scams, so You know, I love going to fx hash. I've never gotten scammed out of a Tezos. I've never had these kind of ETH problems on Tezos. And part of that is just because fx hash is such a great garden. I can't think of another platform where I've spent months going through every single drop to explore the frontier. Verse and a couple of the other platforms, they've clearly got really smart people who are figuring out the social engineering of how to make a platform play. When the people I love and respect are on those platforms, I'm like, okay, I'll buy one because I want one if there's a physical and to support them. But yeah.
Speaker C: So we talked about fxhash 2.0, the ETH integration. I think we figured out that you have strong feelings there. You know, one of the other new features that are— that's coming out with fxhash 2.0 is the ability for artists to curate pieces to post for sale and essentially having collectors get one of those at random. How do you feel about that sort of release mechanism versus long-form generative? Or also, as you just talked about Verse, the introduction of collector curated?
Speaker B: I mean, I think that that's a mechanic that allows the end user to have a higher likelihood of having something that is, when it's curated, the likelihood that it's going to be curated by somebody hopefully that has some good taste. I mean, it's like literally curated, right? You know, it's interesting when I was in Marfa, Texas for the Art Blocks crew, and I, for all my ranting on ETH, I really enjoyed spending time with that crew. The people in the space are like artists, collectors, infrastructure builders, and speculators. And sort of one of the beautiful things of being in a down market is the speculators have no agency. A lot of times they'll like buy something and as soon as it's done minting out, the value of it goes down, right? Like that's kryptonite for speculators and sort of the benefit of speculators is that they buy stuff up and then sell it. That's one of the differences between NFT art and physical historical in-person art is if I miss out on a drop, I love that I can go into the secondary market and still get one. I was like, I don't know, what is this thing about buying the sort of grails on fx hash? So I sort of saved up and bought a dragon and I just did an offer. I didn't care which dragon I got and I was excited to get sort of the delight of whoever would accept my offer. So there's definitely a— I think that there's a beauty to the sort of randomness and a fuel for the sort of mix of churning of the artwork a little bit so that it falls into the right hands. That works really well when you don't have curated. I think curation will sort of decrease that. I've heard Will say, oh, I'm going to buy 3 and be ready to sell them to get the one I want. Right. And I love the sort of Easter egg experience of buying something that I don't know what I'm going to get. That's in my category of good intentionality, unknown outcome. So curated, okay. In some cases, I think that will create more high-quality outputs. I don't have strong feelings about it. I still really like the randomness of the unexpected, both on the artist side and on the collector side. So, you know, all the stuff on fxhash, they put it up and the artist doesn't know what's coming next for the most part, as far as I can tell.
Speaker A: Hell yeah. So, you know, you've talked a lot about your collecting over the years, and one question that we always kind of ask collectors— I think we have a good sense of what you like and what your philosophy around collecting is, But do you actually view this in any way as investment? Do you have a strategy for selling or taking profits? I mean, I don't think I ever see anything of yours go in the sales feed that you're selling. I think it's always things that you're buying. So how do you view it long-term?
Speaker B: I'm not a speculator, and I think that definitely makes me an outlier in the NFT space, right? So I buy for 2 reasons. One is either I want to— I see potential in the artists and I want to support them. as they emerge. And like, I want to be an early supporter of artists in general and specifically artists who do generative work. And that's probably 80 or 90% of my collection. And then the other 10% is stuff that either comes with a physical or has an output that's an SVG. So like, to all the artists listening, if you make your artwork output an SVG, I will buy it. Like, I just love, I will just love you for making something that allows me to manifest it in the physical world. That makes me really happy, and I love living with artwork. So I'm, you know, probably one of these hoarders who's gonna hoard and keep collecting. If things kind of go on track where I think they're going with generative art, you know, by the time I'm near death— I'm probably 50 years away from that, and I'm only 10 years into collecting— so I'll have a pretty epic collection to either start a museum or donate to a museum or something like that. That's probably where I think it's That's huge. Yeah, that's beautiful.
Speaker C: Can't wait for, uh, our museums to, uh, to appear out of the ether.
Speaker A: This would be a good opportunity then, since you've talked a lot about— well, first of all, note to us, the next time we do a Waiting to Be Signed collab, we should make sure that it outputs an SVG for sure. Actually, actually, the next one might be a good candidate for that, or the next 2.
Speaker B: Oh, great.
Speaker A: But why don't you shout out— I mean, if you'd like to take an opportunity, like, I've noticed— first of all, I noticed you collecting some stuff I don't think that outputs as an SVG. I saw you buying recently a lot of pixel-filled stuff, which I was like, ooh, that set off alarm to me because that's an artist I've been talking about—
Speaker C: That's the AI side.
Speaker A: Over a year. Yeah, but why don't you shout some people out, like especially anyone who you think is kind of underappreciated or undersung in the back catalog of fxhash?
Speaker B: One of the things that's hard about NFTs is talking with your friends about it, right? So one of my favorite activities to do with my artist friends, I say, okay, You don't get it yet, and that's fine. Here's the experiment we're going to do. You're going to go on to the App Store and you're going to download the Temple wallet. You're going to write down on paper your 12 phrases, which for people who haven't done that before, they don't understand that. They're like, I'll just remember the password, which is just that password on the device. And if you change phones, you lose access to your wallet, right? So get them to write down their passphrases. And then I send them 5 Tezos. Inspired by that 5 Tezos challenge from earlier in the year. And I send them a couple articles about people who made their 5 Tezos collection and say, your job now is to go spend 5 Tezos. Earlier this year when I did this, it was like Tezos was like 60 cents. So it was like $3 for me to do this experiment. I think it's like a dollar now or something, right? So it's like $5. But you can go through the sort of history, the archaeology, or you can search for things. And then they find stuff and they have to decide if they like it or not. And there's very little other sort of data for them to find out if they like it or not, because they don't know the artist, they're not in the space. Outside of the NFT world, most of the folks who are creating stuff are not super well-known, so they just have to do this experiment of, what do I like? It makes me really happy to do this. For me, if somebody had done this to me, I would have been like, kabam, off to the moon, right? But I haven't had anybody go nearly as deep as I have, but it does help people understand sort of like how this world works a little bit. In terms of artists that I like, I'm going to have to pull up my collection. In general, if I like the aesthetics of something, then I will support it. And if it has a physical, then yes. So I went back into history and bought a bunch of earlier Shawn Kemp stuff. And then when he did his drop with the, the FX 2.0 part of Tezos did go live. And so his Luminous Echoes project went live and the previous one, which was called, let me pull it up, was called Mini Dahlias. Oh, this is such a great set. And then his Luminous Echoes are in the same jam. He does these artworks that then when you redeem them, they're stacks of like card and paper of different colors that have, that are like this amazing layered 3D. experience that he laser cuts and then assembles. It's clearly a labor of love because the value of these things is like 100 times what you can buy them for from him. And so I just got my mini dahlias and then got a bunch of luminous echoes. They're the only thing I've ever seen like this. It's so cool. I still go through and get excited about old stuff on fxhash, which I'm— so PixelFiller, got a bunch of those. Yeah, I was like, this is an artist whose The outputs that they're getting from what they're doing are truly delightful and clearly programmed and have the element of randomness while still being beautiful. Like every single one of them is beautiful. So that's Pixelfiller that you mentioned. I like this artist Vector Zero. They just did this one called The Machine. It basically looks like a TARDIS in space with an asteroid and a black hole. And I wish it was an SVG because it should be an SVG because it's totally vector line art, but they didn't have that ability. I sort of wish I was a programmer so I could go in there and be like, SVG output button, press V. I can keep going if you like.
Speaker C: I think it makes sense as you look through your fxhash collection, and it actually goes back to some of the conversations that we've been having in Specifically the TENDER Discord. It kind of came up with our Kim Asendorf interview a couple of weeks ago. And that is this dichotomy between like skeuomorphic generative art. So the creation of brushstrokes, things that look like landscapes, that sort of thing, versus art that is lines, pixels, you know, something that is more generatively native, I would say.
Speaker B: Hmm.
Speaker C: Do you find yourself drawn to more of one than the other outside of SVGs, of course. Where do you land in that whole argument, especially as you look through your collection?
Speaker B: I like things to be what they're supposed to be. So like, I won't buy furniture that has like veneer on it, right? That's like MDF with veneer. It's just, I don't want pretend wood. And similarly with art, I don't, I wouldn't put it out of the realm of possibilities, but I'm not that interested in art that pretends to be made with brushstrokes. There's a caveat to that because any artist could use brushstrokes in an exciting way that is like a digital way that would completely make me disagree with myself right now. But when I'm looking through everything, almost everything is either native digital or the vectors are vectors. They're lines and they're not pretend lines or they're not brushstroke lines for the most part. But I would eat my hat on that if I, if there, if an artist did something that was clever.
Speaker A: You also have a bunch of Erik Swahn stuff. Have you tried plotting any of that?
Speaker B: Yeah. And unfortunately his color data on that is in the fill, not in the line color. So, so far the ones that I've tried plotting all are, are these beautiful color pieces that when you plot them, all the colors are black. Because the line color is black. And I've thought about going through, but it would take me like a day in Inkscape to replace all the line colors with the fill colors. And somebody who is more a better, an actual programmer could probably come up with a script to do that. I love that work, but I haven't been able to plot it respectfully to the artist in the way it was intended. Now, one of my favorite artists is Piter Pasma. And that's because Piter has done a lot of work that is both configurable after you've bought it and plottable. So my favorite series is Yip and Yap's Imaginary Playground, 38 out of 100 are minted. It is a 200 Tezos purchase, and I've probably bought 8 of these. And I love these things because you can, when you run them in your browser, You can go up and you can add the sign plus the letters LW for line width equals— by default it's like 0.7 or 0.4, and you can make it like 0.1, which means that the lines are going to be, instead of being 0.4 millimeters, they'll be 0.1 millimeters, and it will fill up the space with 4 times as many lines, which means the drawing that he essentially intended to be a postcard-sized plot—
Speaker A: Oh, wow.
Speaker B: You can plot to 24 by 36 inches and, you know, it takes about 2 G2 pens to actually use and all the ink in both of those pens to execute that plot. And it's a huge Yip and Yap drawing. Um, I really want other people to buy this because I want to see the other 62 in the series because I get so much enjoyment out of the first 38.
Speaker A: I'll speak for myself here as also a Peter Pasma fan. I think it's my least favorite.
Speaker C: Really?
Speaker A: I don't know, something about it just— I couldn't connect to what he was trying to do with it compared to like some of the other stuff he did, like Industrial Devolution, right? Where like— oh yeah, so that was where I was just kind of like, what, what are these little guys doing here? Like, I just couldn't figure that out when I was looking at the piece.
Speaker B: The other piece I love of his is Geomorphism. I've got a bunch of those. I've got one of the Nano Panoramas. I've got one Industrial Devolution. And then his Universal Ray Hatcher. I have a lot of these too, even Yeah, I, even though you can't really do the same sort of scale, you can mess with the parameters on these ones, but it destroys the composition, original composition. You know, this is a project that he did for those who haven't played with this, where Piter Pasma made a project that was basically access to his Universal Ray Hatcher. And in the parameters, there's a place where you can put a bunch of math essentially that makes a 3D model. And then his Ray Hatcher applies light and shadow to it.
Speaker A: Yeah.
Speaker B: And lines. And it's just, uh, yeah, go down the rabbit hole on Universal Ray Hatcher. And yeah, it is like the freaking champions of generative art and fx hash and the current, like, current artists. He just gave the tickets out to people and was like, play with it.
Speaker A: One of the best uses of params for sure.
Speaker B: Oh, 100% agree.
Speaker A: A great Easter egg too is like, if you go back and listen to our episode with Peter, which at this point is probably a year and a half old. We talked to him about his plotted stuff and how he had never done a long-form generative, and he was like kind of hesitant that he'd be able to implement it in a way that would work for long form. And like, I don't know if it was that conversation that inspired him to go back to it or if it was just something he'd been working on along the way, but it was probably what, 6 or 8 months after that episode that he finally released Industrial Devolution. It was like, whoa, he figured it out. And like now, and then the dam broke open, right? And he's had all these amazing projects.
Speaker B: Yeah. Awesome.
Speaker A: Trinity dropped off here, but that's okay. Let's start moving to wrap it up, 'cause it's been almost an hour. We'll do a couple wrap-up questions. Obviously you're building a company or you're part of a company that's like helping contribute to the space with Bantam. So like as a collector and builder in the space, what are you most hopeful for as we move into 2024 in this NFT generative art thing that we're doing?
Speaker B: You know, I think we're, we've got a trend here in the NFT space where I think we're moving away from actually even using the phrase NFT. Because I think we're moving towards just art. NFTs are art, not necessarily its own thing. At the beginning of NFTs, people were like, Bitcoin, you know, I could have bought Bitcoin for a dollar and then sold them for, you know, $50,000 each and had 50,000x growth. That sort of hype infected NFTs at the beginning where people were like, I'm just going to buy anything because I think it'll go up. And I think for the most part, We've shed a lot of those, just the people who were only speculators, but not artists, not collectors, not infrastructure builders. They're not those folks. We've shed a lot of those folks from the community. And as we do that, you're also seeing a trend where more and more artists are leaning on physicals to continue to add value to their work. So I think we're moving in a place where it's more and more important. And I mean, this is why I'm committing to making art machines for the— I've been working on, you know, I've been developing art machines for the last year. And so we're gonna have a really exciting year starting with the Whitney show. And then I've got 4 art machines in development right now. Where I'm really excited to create opportunities for artists and infrastructure building for artists to be able to take their digital artworks and send them through the portal of one of Bantam Tools machines to manifest them in the physical and enter the cult of the physical object in addition to the cult of the digital object, right? I'm just committed to giving artists more infrastructure for manifesting their work. That's my year, this next year and beyond.
Speaker C: I'll follow up with the next one then, which is, you've already talked about physical pieces to a massive extent. 2-part question. What is your favorite plotted piece in your fx hash collection? And then what is your favorite physical piece out of your entire generative art collection?
Speaker B: Oh my goodness. I think my current favorite plotted fx hash art, really I have a set of them, is Joanie Lemercier's Nuages Possibles. I've previously collected Joanie's work. I have an ocean and I have mountains. And then he did the clouds and I was like, okay, I'm on the train. And one of the things I really like about Joanie Lemercier is besides making beautiful artwork, if you follow him on social media, he's also in the, like, I don't know if it's Earth First or the— he's in the anti-extinction group and he does aggressive work around confronting environmental polluters, which just adds this whole other layer to his natural artwork.
Speaker A: Yeah.
Speaker B: He's also done stuff where he's like gone out into the desert and flown a drone to do landscape scanning and then run a plotter on battery in the middle of the desert. So my favorite current plotted one is that I just got one in the mail this morning. I just got an Antigoon, which was, uh, somebody on the Tender Discord was like, hey, I'm letting go of these artworks.
Speaker C: Yeah.
Speaker B: from Antagoon, and I was able to get one of them. And so I just opened it up this morning. So I'm looking at that now.
Speaker A: Must have been Clown Vamp, right?
Speaker B: Yes, Clown Vamp.
Speaker A: Yeah.
Speaker B: You know what? That little interaction made me really happy because it's another avenue for manifesting a digital artwork into my physical world, which is that other people are buying physical artworks. And so the way I bought it was I actually bought the NFT from him and he shipped me the physical artwork. Which people, I've heard people talk about this, this idea of like, if you sell it, you have to ship it. And I did it and it worked. And probably primarily worked because I'm in a Discord community with him, so there's some social currency. I can't buy the digital artwork and he can't forget necessarily to send it. But that made me happy just because it's a different way of interacting both with community and artwork to acquire physical You can trade without fear in Tender for sure.
Speaker A: People are pretty good about making sure they fulfill, which I guess is like another aspect of the— it's a wide-ranging club, I guess, is the best way to describe it, right?
Speaker B: And I think that that is something that gets overlooked in this community is most people see the digital artworks, they sit at home in their underwear and interact with the NFT space just through the computer. That's not actually very descriptive. The people who are into this regularly meet up. Even though this is a podcast, we're getting to look at each other over video, and it's great to see. Now I'm going to recognize you when we're in person. And being in these Discords and the physical events means that there's actually a sense of community that has a sense of accountability and connection and building friendship, which is— that's what got me into NFTs, is when I realized that there was community and friendship that was building to support artists. And I think that that's the thing that will persevere.
Speaker A: Yeah.
Speaker B: That will make sure that this digital platform for artworks and this transaction, you know, transacting with cryptocurrency continues to go forward, is that there's an underlayer of community and actual, like, as close as you can get to IRL relationships in it as well.
Speaker A: I don't know if that's like particular or owned by Tezos, but I feel like it is definitely emphasized and like more common on Tezos. I just can just think of the number of times even before Tender just in the fx# Discord, Someone fat fingering and accidentally selling a piece they intended to sell for thousands of dollars and doing it for 1 Tez. And then someone goes in and buys it before a flipper gets it and returns it to them.
Speaker C: Oh.
Speaker A: Or like, hey, can you mint me this and I'll pay you back later? And people are just like, yeah, sure, I'll go, I'll get one for you. And just willing to, you know, even when Tezos was like $4, $5, like willing to spend $100 on a mint just on faith that that person's gonna, right, like honor it. And I can't think of a single, like, real story of someone being like, that person burned me, you know?
Speaker B: Right, on the Tezos network.
Speaker A: On Tezos, yeah. I'm sure on— I don't know, I can't speak. I wasn't in Art Block Talk or any of the other, like, Discords back then to know, but I feel like just the camaraderie here was what got a lot of us to, like, stick around, got people like us to start a show, right, and start talking about it.
Speaker B: So I went to Marfa, Texas for the Art Blocks thing, and I think that Art Blocks as itself, not necessarily as an ETH community, but as community. Like, if I were to mess with ETH, that's the community I would, I would want to spend time, more time with, because I enjoyed that. So I think the community thing is just really important for people to understand if they're getting into it, that it's important to, to listen to the podcast, to get to know the cast of characters, and then when there's a party, show up.
Speaker A: Speaking of parties, you mentioned prior to the show that you are a Magic: The Gathering enthusiast. But we don't know to what degree. So it's rare that we actually have someone on who's confirmed a Magic: The Gathering fan. So go ahead, Bre, tell us, do you still play? Are you a past pro that we forgot about? What's your story with Magic?
Speaker C: Can you get to Brooklyn?
Speaker A: Yeah. Can you come play with us?
Speaker B: One of the things I like about your show is your commitment to your personal, uh, you're yourselves on this show. And one of the ways you do that is you ask everybody about Magic: The Gathering. And so far you haven't had a lot of hits. And I was like, okay, at least I have a story. So in 1997, I was living in Seattle and me and my friend Clay Martin, we were both puppeteers, professional puppeteers. Like that's how we were making our money. And he's actually a true master. Like he is the best I know on the planet right now at puppeteering. He will put characters on his hands and Within seconds, you've forgotten they're puppets and you're enchanted. Me and Clay Martin did this thing where we found a theater in Seattle that would let us have their theater for almost nothing, as long as we used it after 10:00 PM. And so we started this show, which we would do once a month on the first Friday, called Night of the Puppet Master. And if you've ever gotten together with puppeteers, I mean, puppeteers are a very interesting group. They create an entire world. And then they expect you to believe it, and they control the whole thing. So they're control fiends, they're obsessive, they want to control the whole narrative as well. They're really interesting characters, and for the most part, they're stuck talking to children. Every puppeteer has shows that are not for children, that are adult, or if not adult, engaging in other types of messaging that is not like Three Little Pigs, right? So we did this thing and there were about a dozen puppeteers in Seattle at this time, which is a lot for any one place. 'Cause I don't know, it's one of those communities where there's like dozens of people around the world in it. And you're in an elite club as soon as you become a puppeteer by just making a bunch of puppets and having a show. So we would do this show and our primary audience were employees of Magic: The Gathering, because Magic: The Gathering I don't know if they're still in Seattle, but they were in Seattle at that time. I think every audience member was an employee of Magic: The Gathering, and they would show up and they were just such an awesome audience. If they weren't high or drunk, they were acting like it, right? What a delightful group. And we would perform for them and they would just howl. They were the best possible audience. And we got to be, we became sort of like, I wouldn't say friends, but like friendly acquaintances with the Magic: The Gathering employees. And when you talk about Magic: The Gathering, I get such a warm place in my heart for the people who create Magic: The Gathering in the '90s. I, and I just have to assume they were so passionate. I bet every single one of them is still kicking butt at Magic: The Gathering now.
Speaker A: So.
Speaker B: Yeah, that's my story about Magic: The Gathering.
Speaker A: Any names you can remember? I'm trying to think if like Mark Rosewater or Aaron Forsythe would've been there in '97, Trinity. I don't know if they started that early cuz Magic started in '92, '93.
Speaker C: I'm trying to find the list of people who used to be a part of that team.
Speaker B: I think it was only like 25 people and I think they all came.
Speaker C: I think Mark Rosewater, I think he joined in like '94.
Speaker A: Fresh off of his gig writing for Roseanne. became lead designer of Magic: The Gathering. So you probably knew a lot of those folks who are legends. Um, yeah, and probably a lot of people whose names aren't known because they weren't directly involved in designing the game, but in like the logistics of getting it printed and shipped and stuff. So that's cool. I like that.
Speaker B: Their offices were in this dungeon in Seattle on University Ave where you literally went down these stairs that were like 30 feet at like a high rake It was, they had made it like a dungeon basically, that's what their offices were. That's my one connection to Magic: The Gathering. I'm not a hardcore player. I get it. I've dug into it, but I love it.
Speaker A: You know, you've got your Vera Molnars, we've got our Magic cards. You know, time will tell who picked wisely in that situation. But, uh, yeah. Trinity, anything else? Should we start? Should we finish up? You want to do one more?
Speaker C: I guess just one more. We've talked a lot about the artists in your collection and the art that you love. Anybody that you would like to shout out for just being somebody that people should look more closely at? Who's doing cool shit that people should be paying more attention to?
Speaker A: Yeah, even if it's not an artist or anything, just someone that we should go check out.
Speaker B: So I come from the world of infrastructure builders, right? I started out trying to be an artist and sort of like, you know, instead of going to California to dig gold, I ended up selling shovels, right? With MakerBot, we made 3D printers for people to use. At Bantam Tools, we make CNC machines and in 2024, art machines that people will use to manifest art. And as a teacher, I empowered students to unlock their creativity, to give them the tools to unlock art. Other people that I have a deep respect for in the like infrastructure building space, which is not the NFT space, right?
Speaker A: Yeah.
Speaker B: I'd point people to Adafruit, which is a New York company with PT and Limor, and they have a large employee base. They run a chip, uh, not a chip fab, like an electronics fabrication facility on like the 10th floor on a building in SoHo, right? Like it's completely absurd. And then I would shout out Evil Mad Science in California. They make the, uh, designers and manufacturers of the AxiDraw. I would shout out PocketNC. These are these folks in Montana who make a 5-axis CNC, which is the best 5-axis CNC if you want to get started in manifesting like 3D sculptures and materials other than plastic. Those are the folks I would, from like my infrastructure manifestation of physical objects folks that I'm happy to shout from the rooftops.
Speaker A: Physicals is one of our called big themes for 2023 and sounds like it's going to continue to be a theme in '24. So I wouldn't be surprised if We'll have occasion to talk to some more folks on that side of it, right? I can start to explore that and learn more about it. So those are great shoutouts.
Speaker B: I think you called it, like, just like, you know, people on the audio can't see it, but just like I can see the books behind you and the artwork behind you, I think that living with art, like I have 800-some-odd pieces on fx hash in my collection, but I really know the pieces that are hanging on my wall and I feel like a really strong relationship to them. So I think you're on target for physicals and I think the trend has started in 2023. I think we're going to see it really go in 2024.
Speaker A: Awesome. Well, Bree, this was great. It was really cool to have you on. You've had so much more than just, I like to collect this and I'm going to sell at this price to offer it to us. I think it was delightfully unexpected in a lot of ways to chat with you and you're not that far away. So You know, maybe someday we'll have occasion to drop by your studio and say hi and check out some of your Vera Molnars and stuff.
Speaker B: Yeah, I'm happy to have you up. And then, uh, when I'm— you know, when we open up the Harold Cohen show in February at the Whitney, I'm gonna be there a lot making sure the machines are happy. Maybe we can set up a little get-together and I can do a sort of like, uh, insider edition tour, and we can have— and then we can go up to VAR and have a little Party.
Speaker A: That would be sick. Yeah, let's trade a year in, right?
Speaker C: That is my birthday weekend, so yes.
Speaker B: Yes, let's celebrate your birthday.
Speaker C: Yes, let's celebrate my birthday. At the Whitney. Awesome. Yes, at the Whitney.
Speaker B: Win, win.
Speaker A: That'd be great. Let's put a pin in that. That's something to look forward to in 2024. All right, that was Bri Pettis, everyone. Check out the upcoming exhibit at the Whitney. Check out his collection on fxhash if you want to see some more cool plottable stuff. That's it for this one. Hope you all enjoyed. We'll be back again soon with another episode. Bye, everybody.
Speaker B: Always. We're waiting to be signed.
Change log
—Initial transcript — auto-transcribed (AssemblyAI) and readability-edited.